Kombucha Brand Sbooch Launches in India; Join Hands with Suniel Shetty as Partner

Can you think of a beverage that's completely preservative-free, contains no artificial flavours or additives, and still boasts an impressive shelf life? Sbooch, a new-age kombucha brand, has announced its official launch at an event with Suniel Shetty in Mumbai entering the Indian beverage market, aiming to fill this exact gap. 

Founded by Niraj Manek and Kajall N Manek, Sbooch is set to disrupt the industry with its line of all-natural, preservative-free kombucha drinks.

The drink is made with all real farm-produced fruits, vegetables and raw ingredients with no artificial flavours or preservatives. 

"We're not just launching a drink; we're introducing a new KULTURE," said Niraj Manek, Founder of Sbooch. "Our kombucha is real in every sense—made with raw fruits, vegetables, and ingredients, no artificial additives, and less than 4 grammes of natural sugar that's produced during fermentation. We're excited to offer Indian consumers pure, unadulterated goodness with no marketing jargon or lies, with any gray filled with clutter,” he added.

Kombucha is one of the oldest drinks in the history of mankind, dating back up to 5000 years and originated in the eastern part of Japan. Now, Sbooch is bringing this ancient fermented tea to modern India, with a twist that sets it apart from anything else on the market. The brand offers a range of flavours that take consumers on a journey across India, touching KULTURE with every sip.

Chef Niyati, the culinary mastermind and founder at Ekaa, behind Sbooch, has crafted an array of unique flavours that capture the essence of the Indian palate and diverse culinary traditions, from North to South and East to West. Among them are Koshimbir from Maharashtra, Gor Keri from Gujarat, and Tulsi Lemon from Uttar Pradesh, among others.

Sbooch has associated with Bollywood actor and fitness icon Suniel Shetty as a partner in this gut-health revolution. 

"As a health-conscious individual, I realized the need for a ‘Wholesome and Guilt-free drink that our Gut loves’, ‘for all age groups’, 'Made in India,' all-natural drink," in this current beverage landscape, said Shetty. "Sbooch is a world of real flavours and ingredients. It's refreshing to find a homegrown brand that offers a delicious, all-natural beverage option,” he pointed.