In a bid to tap health-conscious consumer, Nestle invents zero-sugar chocolate
In a bid to tap health-conscious consumer, Nestle invents zero-sugar chocolate

Nestle has jumped onto the healthy food trend by developing new chocolate made entirely from the cocoa fruit, using the beans and pulp as the only ingredients and not adding any refined sugar.

Until now, the chocolates have been made with the addition of refined sugars. This patented innovation of Nestle is said to deliver "great-tasting chocolate" using just the cocoa fruit.

The first product featuring the innovation will be a 70% dark chocolate KitKat bar. The product will go on sale in Japan later this year. After a debut in the Japan market, the company is planning to take the product to a global level in 2020.

Patrice Bula, Head of strategic business units, marketing and sales at Nestlé, said, “We’re proud to bring chocolate lovers new chocolate made entirely from the cocoa fruit without adding refined sugar. This is a real innovation which uses the natural sweetness of the cocoa pulp to provide a pure, novel chocolate experience.”

In 2018, Nestle had introduced a ruby version of its KitKat bars in Japan and South Korea, becoming the first company to sell a product made from ruby chocolate.

 
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