HipBar allows consumers to select from a range of alcoholic beverages and make payment using the mobile wallet to have the product either delivered at their doorstep in places where it permitted or pick it up from a retail store.
Ruchi Soya is the largest edible oil seed extraction and refining company in India, with 3.72 million tonnes of oil seed extraction capacity across 10 locations and 3.30 MT refining capacity in 13 locations.
The deal will add to the company’s snacking portfolio and further deliver on its ‘Performance with Purpose’ vision to offer consumers more positive nutrition options.
The first phase of the partnership was completed in the eastern region of India where up to 1 lakh outlets of Parle Products have been roped in by Manpasand Beverages.