In January 2018, Ramdev had announced to the media that his company - which is already in the business of cosmetic and food products - will launch a textile portfolio around Diwali, 2018.
The packaged foods business was the first FMCG category the conglomerate had entered 17 years ago to reduce its reliance on the cigarette revenue stream.
The Bengaluru-based firm was among the largest advertisers in the FMCG category during the recently concluded India Premier League (IPL), spending Rs 10 crore on television advertising.