Priced at Rs 25, the product is available pan-India in 180ml Tetrapak packaging.
West Bengal is the third largest market for the company in the country
In the third quarter of FY23, Britannia Industries' total expenses totaled Rs 3,475.31 crore, an increase of 11.28 percent from Rs 3,123.02…
With this, the company will enter the Rs 24,000 crore per annum salty snacks market.
The decision is taken to increase stock liquidity and affordability for small retail investors.
The maker of Bourbon and Good Day biscuits reported a 5% rise in revenue for the six months ended September 30
Britannia has a sales turnover of Rs. 7,500 crore from the biscuits portfolio and is a market leader with a 58 per cent share in the premium segment…
Last year, Britannia, whose main business segments are bakery and dairy, had entered into a joint venture (JV) agreement with Greece’s Chipita SA to…
To be completed in the next 1-2 years in phases, the 0.12 million tonne (mt) annual capacity plant will initially have six production lines of…
The division bench had allowed the appeal saying that in the short span from 2016, when ITC first started selling its digestive biscuits in a package…
The biscuits available in three variants, Choco Nut, Butter Almond and Berries and Nuts, will be available at Rs 10 for 30 grams and Rs 25 for a 75…
Modern foods has announced the relaunch of Modern brand with plans to focus on health and wellness products. They further added that it is looking to…
ITC is said to be evaluating staples and edible oil, health foods, and value-added dairy products as categories it might enter.
Amul, the nation’s top ice-cream maker, said prices are up 5-8% after a two-year gap due to higher sugar and milk powder prices.
Britannia is primarily targeting the developing countries and expects that the exports would add on up to 14-15 percent of its turnover within next 4-5 years.
Apart from the TVC, Britannia Good Day took to social media to spread the campaign. Besides Facebook and Instagram, the Twitter campaign also received a very positive response from the people.
\"We already have an offering in the dairy space Maaza Milky Delite which has a presence in select markets. Vio is a global brand and is, therefore, an option available to us,\" said a spokesperson of Coca-Cola.
When asked about the company\'s ambition in terms of turnover, he said, \"In the next five to six years if we have an Rs 20,000 crore turnover I will be delighted.\"
The value segment contributes only about 15 per cent to Britannia\'s overall revenue while it contributes about four-fifths to Parle\'s total sales thank primarily to the popular Parle G biscuit.
The company was spending Rs 200 for setting up new Greenfield units, one each in Tamil Nadu and Bangalore, besides expanding the capacity of the Gujarat plant.
By 17 percent.
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