\"We already have an offering in the dairy space Maaza Milky Delite which has a presence in select markets. Vio is a global brand and is, therefore, an option available to us,\" said a spokesperson of Coca-Cola.
When asked about the company\'s ambition in terms of turnover, he said, \"In the next five to six years if we have an Rs 20,000 crore turnover I will be delighted.\"
The value segment contributes only about 15 per cent to Britannia\'s overall revenue while it contributes about four-fifths to Parle\'s total sales thank primarily to the popular Parle G biscuit.
The company was spending Rs 200 for setting up new Greenfield units, one each in Tamil Nadu and Bangalore, besides expanding the capacity of the Gujarat plant.
Britannia is primarily targeting the developing countries and expects that the exports would add on up to 14-15 percent of its turnover within next 4-5 years.