The partnership will be activated through the launch of five new MUNCH limited edition packs and a high decibel television campaign, supported by exclusive social media content.
While India is the second largest country after the US in terms of topline for GSK Consumer, the Gurgaon-based firm continues to depend heavily on Horlicks. The brand and its variants contributing 75% to its total sales.
Nestle has tied up with the Department of Medical and Health, Government of Rajasthan to extend support and improve primary healthcare in the state by providing access to clean water for consumption by the people.
In an innovative approach, Maggi, Nescafe and Kitkat will give up their most iconic and recognized brand properties to support the cause of educating the girl child.