The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided
Nestle India, which is looking to consolidate its leadership position in the noodles segment, is also working on new products and categories for overall growth.
Nestle India had relaunched its Maggi noodles in the market last week after Bombay High Court had lifted ban on it imposed by FSSAI and Maharathstra FDA.
Citing the Bombay High Court order, Nestle also sought to recall an order of the NCDRC admitting the government\'s Rs 640 crore suit against the noodles manufacturer for alleged unfair trade practices and other charges.
Earlier this week, food safety regulators in countries including the UK, Singapore, Australia and New Zealand which have also gave a clean chit to cleared the product, said it was safe for consumption.
The court was hearing a petition filed by Nestle India challenging the impugned order of June 5 passed by FSSAI banning nine variants of the popular instant food snack.