- November 28, 2019 / 9 min readRipsey offers a full-stack subscription solution where a top-class team plans, cooks, delivers and tracks the health goal journey for the consumers.
Ripsey, a Mumbai-based health-food tech startup, has opened new outlets in Powai and Chembur adding to its existing outlet in BKC. With this expansion, Ripsey is ready to offer delectable healthy food to the entire Mumbai region.
Ripsey offers a full-stack subscription solution where a top-class team plans, cooks, delivers and tracks the health goal journey for the consumers. In addition to the subscription, one can taste the tantalizing Ripsey flavors through food aggregators like Swiggy, Zomato, Uber Eats.
Ripsey’s current menu of subscription plans helps the consumers with their various health goals such as Fat Loss, Muscle Gain, Stay Fit and Keto. The team tailors the food plan to one’s dietary requisites, cooks the meals, delivers the food as well as tracks the health goal progress.
Alekhya Boora, CFO and Head of Corporate Strategy, Ripsey, said, “We are very attentive to the consumers, and we constantly improvise on our recipe offerings and service based on our customer feedback. Both our product strategy and operational strategy is designed around providing a seamless experience to a consumer that is looking to ‘eat-healthy’.”
Recently, the company has also raised funding from the Stand-up Government India Fund, which aims to support women entrepreneurs.
Also Read: Is Healthy Food The Next Big Thing
Silky Singh, CEO and CTO, Ripsey, stated, “The new outlets are a natural evolution in the business. We are extremely delighted to launch these outlets and spread the wonderful flavors of Ripsey. We make our own food, everything is made on-site in our kitchens, by a team of top chefs. Every operation is in-house, and thus we ensure the food quality, taste, and safety. We are constantly innovating, and we are looking to launch several new plans in the coming months.”
“We are excited about our next roll-out and their launch is an answer to numerous feedback and requests that we have received from our customers. We are all geared up to launch Ripsey Athlete, a plan focused on folks with intense activity lifestyle, and Ripsey Cutter, a customized and personalized approach to Fat Loss that ensures the achievement of the health goals in an expeditious manner. The idea behind the new launch is to leverage our data insights and technology and create food that the customer is looking to eat. We have many more exciting plans in the works,” Alekhya further added.
Also Read: How healthy food segment is fuelling demand
Surging Demand for Healthy Food Segment
We have seen different concepts and trends coming to India over the last two years. With burgers becoming the QSR favorites and pizza capturing the party scenes, the health food segment has also grown eventually in the Indian market.
Nowadays, people do not only want to eat food, but they are much more focused on getting healthy food at a reasonable price with taste in it. With the growing awareness of healthy foods and healthy diets on the menu, the young office goers and the students are more attracted to the healthy food being offered in the market.
Experts say that consumption of healthy food is a part of a broader ‘lifestyle’, and with growing prosperity, the demand prospects do look bright in the years to come.
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