Beer House Cafe unveils new outlet in Ghaziabad’s Indirapuram

The beer attracts the highest taxation of any beverage in the country, with only 5% alcohol in beer on average.
  • Vaishnavi Gupta Features Writer
Beer House Café

The Beer House Café has launched a new outlet in Shipra Mall in Indirapuram, Ghaziabad. It is one of its kind properties in Indirapuram and survives on the philosophy that an excess of a good thing is a very good thing, the greatest plan is no plan made at all, and that quest of pleasure is a noble one.

Starting from its humble roots in Indirapuram, the brand has been building its café in the heart of Delhi’s most colourful and prominent neighbourhood. The Beer House Café is an amalgamation of a Lounge bar, pub; an eatery they reckoned that every great neighbourhood deserves.

The Beer House Café’s desire for classic

gastronomy and a strong influence of its fellow-travellers pushed it to voice the passion by projecting some of the world-renowned 30+ beer brands in its little space, fondly call as a “Beer Paradise”.

A bold multi-faceted venture, where you can choose to either unwind, party, or indulge in social gatherings, aims to be a haven for foodies projecting a multi-cuisine menu consisting of Italian, Mexican & Continental. The ambience is second to none with emphasis on classic modern décor, suitable for corporate meetings as well as social gatherings and late-night musical session.

Beer House Cafe unveils new outlet in Ghaziabad’s Indirapuram

Taxation on Beer

In India, the alcoholic-beverage industry, including beer, is heavily regulated, with excise and other taxes forming an important source of revenue for state governments. Due to this, it is difficult for most companies and retailers to register higher profits.

The beer attracts the highest taxation of any beverage in the country, with only 5% alcohol in beer on average. Furthermore, beer retails from as low as Rs 36 for a Kingfisher beer bottle in Goa to Rs 115 in Madhya Pradesh, indicating how there is a huge price disparity for the same brand.

“With equity infusion of just Rs 84 crore till now, we have done gross revenue of over Rs 500 crore since we started. The burn has come down significantly and the leverage is kicking in,” Singh stated.

Beer House Cafe unveils new outlet in Ghaziabad’s Indirapuram

Indian Beer Market

As per the report, India Beer Market Overview, 2018-2023, The Indian Alcoholic beverages market observed the highest market share of Whisky which is followed by brandy & beer. Indian Beer market has a market share of 17%, being third in the Indian alcohol beverages market.

The rise in disposable income of the Indian population has somewhere led the consumers to shift from standard beers to premium and craft beers. The population is turning more brand conscious, offering numerous business opportunities to entrepreneurs.

The beer consumption in India, in volume terms, is less than 1.5% of global beer volumes, while spirits consumption is as much as 12%. Also, the country’s per capita beer consumption at around 2 litres per annum remains materially below other markets.

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