With the pandemic closing a majority of indoor and outdoor dining worldwide, there was a massive surge in demand for takeout food and delivery services. This type of business model requires restauranteurs to adapt in several ways. One of those is the implementation of packaging to suit the takeout model.
With Millenials and Gen Z starting to demand sustainability in all aspects of life, implementing traditional plastic or styrofoam takeout containers is short of business suicide. The pandemic only exacerbated the change in attitude toward plastic as many lawmakers worldwide started to phase out and ban single-use packaging. But this change has created new challenges for everyone from burger shops to at-home cake businesses, whether they’re actively trying to reduce their carbon footprint or not.
Those who care about reducing wastage and emissions have to work hard like every other restaurant while sourcing and implementing sustainable packaging supplies and eco-friendly business practices.
India generates over 25,000 tonnes of plastic waste per day, which is roughly the weight of 4,300 elephants. According to the Union Environment Ministry, 60 percent of this is recycled. The remainder is disposed of in landfills, some of it clogs drains, enters the ocean as microplastics, or is burned.
Moving towards eco-friendly packaging
The fast food industry has historically leaned heavily on single-use plastics with their takeout containers and cutlery. However, during the last months, QSR like KFC, McDonald’s and Burger King have developed initiatives to limit waste from single-use food containers by introducing pilot programs for eco-friendly containers and phasing out polystyrene.
It’s essential that fast food restaurants continue with the implementation of green programs and the use of biodegradable packaging and utensils. It’s not only a topic of preference of diners or the need to comply with new laws, but it’s also a matter of ecological conscience for the benefit of our planet. Brands adopt new manufacturing processes and the use of sustainable materials in their products.
“Since the last few years, we have reduced the use of plastics across all our outlets. We have now moved towards biodegradable paper based packaging for all products, in both delivery and dine-in. While launching our flagship beverages we made a conscious decision to use glass bottles and make proper channels for the recycling of the same,” Kabir Jeet Singh, CEO and founder of Burger Singh commented.
Eco-friendly materials
Whether sustainable or not, packaging poses its own challenges for restaurants. Styrofoam, the go-to material for takeout for so long, takes 500 years just to start breaking down. The challenge is that these petroleum-based solutions meet food-handling requirements better than any readily available eco-friendly solutions. These single-use plastics keep food fresher for longer when compared with eco-friendly solutions that can be a lot more porous and don’t seal as well. But the easy alternative is seldom the right one.
Packaging made from compostable materials is the go-to solution for eateries looking for sustainable packaging. Sugarcane, bamboo, mushroom, or seaweed are the most common materials, but packaging made from other post-consumer waste, like bio-packaging, is also typical.
In the right environment, these materials can break down into nutrient-rich dirt in as little as 12 weeks. Certifications may indicate products compostable at home or only suitable for industrial compost facilities.
Single-use plastic ban acts as a major booster
The single-use plastic ban enforced earlier this year by the Hon'ble Govt. has brought about a change, particularly in the F&B industry. The industry has grown manifold in the last 15 years and so have woes related to service and packaging. The need of the hour is to find innovative solutions for these issues.
“In this regard, Chuk by Yash Pakka Limited has rolled out its delivery range, and the products are being well-received in the market. Much like the serviceware range, the delivery range is also made of sugarcane fibre and is 100 percent compostable. The delivery containers not only prove to be an effective alternative to the traditional plastic containers, but are also microwave-safe, freezer-safe, leak-proof and oil-proof,” Satish Chamyvelumani, CEO and business head of CHUK commented.
Yash Pakka continues to innovate and work towards finding effective solutions for the food industry. Moving forward, the company plans to specialise its offerings in three core areas - food packaging, food food carry and food service.
New innovations with new minds
Another company Bambrew, prides itself in being a company that targets leading giants that majorly contribute to plastic waste generated worldwide in conventional sectors like e-commerce, retail, FMCG, F&B etc. The company uses bamboo, sugarcane and seaweed to create eco-friendly packaging materials. Born in Hazaribagh, Jharkhand, Vaibhav Anant, founder of Bambrew feels that there is a need for awareness of sustainable packaging. Bambrew has proposed a INR 5 lakh penalty instead of INR 10,000 for using plastic-based materials. At present, Bambrew is supplying its eco-friendly packaging products to f&b brands like Olive Bar and Kitchen, The Fatty Bao etc.
Eco-friendly packaging isn’t an easy course to navigate. But it’s important to remember that substitution is often quicker and more cost-effective than redesigning something from the ground up. Many materials on the market can help eateries lower their carbon footprint and appeal to a more eco-conscious crowd. For managers that are reluctant to change, remember that your customer is changing.
While they want the food you’re providing, the younger generation wants to give their money to a brand that shares their concern for the environment. One of the many advantages of eco-friendly packaging is increasing your customers’ loyalty. Sustainability in your ingredients is a must, but it’s also time to improve your packaging.
The world of food has always been more than just sustenance. I have seen it evolve, adapting to changing times—an unfolding narrative of cultures, ambitions, and human connection. As the landscape of dining transforms, from bustling market stalls to opulent hotel dining rooms and the invisible networks of cloud kitchens, one truth remains: food is never just food. It is an experience, a memory, a moment shared.
Over the years, I have watched those who dare to venture into this space begin with a singular focus—the quality of what is placed on the plate. But time has a way of revealing deeper truths. Success is not just about recipes or ingredients; it is woven into something more intangible. It lies in the precision of execution, the warmth of service, the courage to innovate, and the resilience to withstand storms.
Whether in the grand corridors of luxury hotels, the intimate corners of world-class restaurants, or the unseen yet powerful networks of cloud kitchens, I have come to recognize that the true architects of food businesses build on these unseen foundations. Here are five essential qualities that, time and again, I have seen shape the most remarkable food ventures—stories from India and across the globe.
It’s about Detailing
Excellence in the food business is often found in the details. From the crispness of a linen napkin to the precise plating of a dish, every tiny element contributes to the guest experience. A lack of attention to detail can mean the difference between a memorable meal and an average one. In high-end restaurants and hospitality chains, precision is not just preferred—it’s a non-negotiable standard.
Attention to detail in food businesses isn’t about perfection for the sake of perfection; it’s about making every customer feel valued. It signals a deep respect for the craft, a commitment to quality, and an unyielding desire to offer nothing but the best. When a restaurant or cloud kitchen masters the small things, it builds an invisible thread of trust with its patrons—one that turns a single visit into a lifelong relationship.
Service at the Top
The food industry, at its core, is a service-driven business. The intent to serve must go beyond transactions—it should be about making people feel welcomed, comforted, and cared for. The best food businesses don’t just focus on feeding people; they focus on nurturing them.
Eleven Madison Park, one of the most celebrated restaurants in the world, has redefined hospitality through a philosophy of deep personalization and generosity. Under the leadership of Chef Daniel Humm, the restaurant doesn’t just provide a fine dining experience—it creates moments that leave an indelible mark on guests. The team at Eleven Madison Park goes to great lengths to make every diner feel special, whether it’s crafting a dish inspired by a guest’s childhood memory or sending them home with a carefully selected parting gift that resonates with their experience.
Experience Drive Success
A food business with a strong intent to serve naturally creates an atmosphere of warmth and loyalty. Whether it’s a Michelin-starred fine dining establishment or a small cloud kitchen, the way customers feel about their experience will define its long-term success.
Innovation doesn’t always mean reinventing the wheel; sometimes, it’s about recognizing opportunities that others overlook. Whether through menu engineering, technology integration, or unique branding, an innovative mindset ensures that a food business stays relevant and competitive. El Bulli proved that the most groundbreaking ideas often come from a willingness to question everything—and that true innovation is about challenging the status quo.
El Bulli, the legendary restaurant led by Chef Ferran Adrià, revolutionized modern gastronomy through relentless innovation. More than just a restaurant, El Bulli became a laboratory of culinary experimentation, redefining what food could be. Adrià and his team closed the restaurant for six months each year to focus solely on research and development, pushing the boundaries of taste, texture, and presentation.
Resilience is Important
Resilience in the food business is about adapting without losing identity. Whether it’s dealing with supply chain disruptions, pandemic-related shutdowns, or shifting culinary trends, a strong food entrepreneur must possess the grit to rebuild, rethink, and reemerge stronger. Rebel Foods proved that resilience is not just about survival—it’s about thriving through reinvention.
Staff is the Backbone
A food business isn’t just about food—it’s about people. Those that make a lasting impact are the ones that integrate themselves into the community they serve. When customers feel a personal connection with a brand, they become lifelong advocates. Building a community connection doesn’t necessarily mean longevity alone; it’s about staying authentic to your mission and ensuring that customers feel like they’re part of something bigger. Whether it’s through local sourcing, sustainability efforts, or cultural storytelling, businesses that prioritize people over profits naturally cultivate deep loyalty.
The Indian Coffee House is not just a restaurant chain; it is a movement. Established in the early 20th century and later turned into a worker-owned cooperative, Indian Coffee House has been a silent witness to India’s changing social, cultural, and political landscape. What sets it apart is not just its affordable food or simple ambiance, but its deep-rooted connection with the community.
Involvement of Senses
A great meal may delight the senses, but a truly remarkable food business transcends the act of dining. It orchestrates moments that move beyond taste—moments that touch the heart, evoke nostalgia, and create bonds that last a lifetime. It is not just about the technical precision of a perfectly seared steak or the symmetry of a plated dessert; it is about the silent artistry of an experience carefully crafted, where every interaction leaves an imprint on the guest’s memory.
The precision of detail ensures excellence, the intent to serve builds warmth, innovation drives progress, resilience keeps the business standing, and community connection fosters belonging. The true masters of this industry understand that food is only the medium—the real magic lies in the stories it tells and the emotions it stirs.
What separates the truly exceptional from the ordinary is not found in a recipe but in a philosophy—a deep-rooted belief that hospitality is not a service, but a calling. A well-run food business does not merely satisfy hunger; it leaves behind an echo, a lasting presence in the hearts of those it serves. So, as you step into the world of food entrepreneurship, ask yourself: Are you creating meals, or are you creating meaning? Because the greatest food businesses do not just feed the body—they nourish the soul, one experience at a time.
In the dynamic world of food and beverage business, especially restaurant business where taste matters the most and the experience lasts longer, the role of emotional intelligence cannot be over ruled.
Today, restaurants are not just limited to serving a good food and delivering an everlasting experience, it also involves a deeper connection, empathy and an understanding of what they require. And, that’s where Emotional Intelligence enters into the picture by transforming a good service into a wow! Experience.
What is Emotional Intelligence?
Emotional intelligence refers to the collection and analysis of data on food consumption, preferences, and trends to gain insights into consumer behavior and the food market as a whole.
It encompasses understanding the journey of food from farm to fork, including production methods, supply chain logistics, and sustainability practices. By leveraging technology such as big data analytics and artificial intelligence, Emotional intelligence helps businesses make informed decisions about product development, marketing strategies, and inventory management, ensuring that consumer needs are met efficiently and effectively.
Creating a Personalised Touch
From a warm welcome at the door to the personalised touches throughout dining, every interaction is packed with warmth, attention to details, leaves guest not just feel satisfied but valued in a long run.
“With Emotional intelligence, restaurants can create customized menus based on customer preferences. For instance, by analyzing data from online ordering platforms or loyalty programs, they can identify each customer’s favorite dishes and make menu recommendations tailored to their tastes,” shared Chef Dheeraj Mathur, Cluster Executive Chef, Radisson Blu, Kaushambi, Delhi NCR.
Commenting on the same, Gopichand Cherukuri, Co-Founder, ICB, pointed that, “For centuries food or beverage has always been an emotional need as much as they are functional need. So it's quite important for brands to understand the customer's mood, preferences and what enables them to make certain choices.”
He also mentioned that a recent survey in Bangalore shared that more than 65% of the customers prefer personalization. “We are not just catering to their functional needs, emotional needs are also equally important for them to decide on where to dine, what to consume. So, emotional intelligence plays a vital role, mapped to the data. And the best part is, AI is a great help in this regard. And ICB is working towards this development to delight our customer base,” he further added.
Sharing a similar insight, Aji Nair, CEO, Mirah Hospitality shared, “Prioritising guest preferences is both a science and an art. It is about knowing what the guest wants—even before they do. Restaurants today blend data analysis with a human touch to anticipate preferences. By tracking dining patterns, guest feedback, and emerging food trends, we create menus that resonate with our customers. But beyond data, it’s the art of reading the room—understanding a guest’s body language, mood, or subtle cues—that allows us to personalize their dining experience. The right mix of insights and intuition helps us craft meals that feel both thoughtful and memorable."
Helping Menu Design
Staying ahead of emerging trends, fluctuating consumer needs, and tastes is essential for success. One of the crucial aspects of adapting to this is effective menu planning, which involves creating innovative, appetizing, and visually appealing dishes that cater to a diverse clientele.
“Our commitment to sensory-driven innovation—whether through umami-rich ingredients, natural sweeteners, or immersive tableside finishes - ensures that every dish tells a story and every meal becomes an experience to remember. In a city where food trends evolve rapidly, we stay attuned to local tastes and global influences, creating meaningful connections through food that touches the heart as much as it delights the palate,” pointed Gagandeep Singh Sawhney, Executive Chef & Culinary Centre of Excellence Cuisine Specialist, MEIA Region at Shangri-La Group.
By using the power of real-time analytics, data-driven insights, and artificial intelligence, Emotional intelligence is transforming the way culinary professionals approach menu planning.
"The dining experience extends beyond food—it’s about forging emotional connections. At Hitchki, emotional intelligence is integral to menu development, allowing us to craft offerings that resonate deeply with our guests. By decoding moods, nostalgia triggers, and cultural influences, we design menus that evoke comfort, excitement, and curiosity. Whether it’s curating seasonal specials that spark memories or reinventing flavors to align with evolving preferences, our approach ensures every dish feels both personal and refreshingly innovative,” added Nair.
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