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Going out for drinks is often a fun and relaxing experience. But for some, the night can take an unpleasant or even dangerous turn. There are moments when a person might feel uneasy, threatened, or simply want to leave discreetly without creating a scene. That’s where the concept of the Angel Shot comes into play.

The Angel Shot is not an actual cocktail but a clever safety signal designed to alert bar staff that someone needs help. It allows patrons to communicate that they feel unsafe and would like assistance, without having to explain their situation in front of others. When someone orders an Angel Shot, the staff immediately understands that they need to step in, whether that means calling a cab, escorting them outside, or even contacting the authorities if the situation is serious. It’s a quiet, effective way to ensure safety in what can sometimes be unpredictable social settings.

Though it won’t appear on any menu, the Angel Shot has become an important tool for patrons and staff alike, creating safer environments in bars and restaurants.

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Where Did the Angel Shot Come From?

The Angel Shot originated in the mid-2010s as part of a growing focus on customer safety in bars and restaurants. Its rise in popularity began when a bar placed a discreet sign inside the women’s restroom, explaining how patrons could use the term to signal for help. This simple yet effective idea quickly caught attention and spread to other establishments. The concept itself was inspired by the “Ask for Angela” campaign, which started in the United Kingdom. That campaign encouraged individuals who felt unsafe or threatened to approach the bar and ask for “Angela,” alerting staff to step in without drawing unwanted attention.

Building on that idea, the Angel Shot was introduced as a more natural and subtle way to request help. Rather than using a person’s name, it allowed patrons to order a “drink” that wouldn’t raise suspicion in front of others. This innovation made it easier for people to communicate their distress while maintaining privacy. Over time, the Angel Shot became recognized as a quiet but powerful tool in promoting safety during nights out, reinforcing the responsibility of bars to look after their guests.

How Does an Angel Shot Work?

When you order an Angel Shot, the staff knows you want help. But there are actually three ways to order it, and each one means something different.

• Angel Shot neat—You need the bartender to help escort you to your car or a safe place.
• Angel Shot on ice—You want the staff to call a taxi or rideshare for you.
• Angel Shot with lime—You need the staff to call the police immediately.

Each version helps the staff respond the right way without making a scene.

Why Is It Called an ‘Angel’ Shot?

The term “Angel” draws from the idea of a guardian angel — a figure who watches over and protects. It symbolizes reassurance and the promise that someone is there to help when needed. By using this name, the signal conveys that help is close and the person is not alone in their situation. It offers a quiet yet meaningful way for someone to ask for safety and support, without attracting unnecessary attention or making the situation more uncomfortable.

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A Cocktail with a Side of Courage

Ordering an Angel Shot requires a certain amount of courage because it means admitting you feel unsafe or uncomfortable. Many people hesitate in such moments, unsure if they should speak up or worried about what others might think. However, just knowing that this option exists can make a big difference and give someone the confidence to act when necessary. Often, individuals feel embarrassed about asking for help in public, but there is no reason to be. Bartenders and servers are trained specifically to handle these situations discreetly and without judgment. Their role goes beyond serving drinks; they are there to ensure everyone feels secure. The Angel Shot provides a respectful and quiet way to ask for that protection.

Not on the Menu — But Always Available

The Angel Shot is not something that appears on any drink menu, and that is entirely by design. It is meant to remain discreet, serving as a quiet safety signal for those who need it, rather than a publicized feature of the bar. Its effectiveness lies in the fact that it is understood only by the people it is meant for—the patron seeking help and the staff trained to respond. In many ways, its invisibility on the menu underscores its true purpose: to protect without drawing attention.

Those who are unfamiliar with the Angel Shot or unsure if a particular bar practices this protocol can always take a moment to ask the staff discreetly at the beginning of the evening. For example, someone arriving at a bar alone or on a first date may quietly check with a bartender or server, asking if the staff recognizes the term and can assist if necessary. This small step can offer peace of mind, knowing that support is available should an uncomfortable or unsafe situation arise during the night.

Over time, an increasing number of bars and restaurants have begun training their staff specifically to recognize the term “Angel Shot” and to understand what actions to take when someone orders one. In some establishments, managers have introduced formal policies that instruct staff how to handle each variation of the Angel Shot, from simply escorting the person to their car to calling a taxi or even contacting law enforcement if the situation warrants it.

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Why Every Bar Should Serve This Safety Tool

Not every bar or restaurant has adopted the Angel Shot yet, but it is becoming more common as awareness about customer safety grows. Many establishments now see it as an important part of their service, reflecting a commitment to creating a secure and welcoming environment for everyone. Offering this discreet option sends a clear message that the bar cares about its patrons and is prepared to support them in difficult situations. For owners and managers who are considering adding the Angel Shot to their policies, it can make a real difference not only for customers but also for staff morale and reputation.

Here are three reasons why bars should implement the Angel Shot:

• It shows customers that their safety and comfort are taken seriously.
• It enhances the bar’s image as a responsible and thoughtful establishment.
• It gives staff the tools and confidence to handle sensitive situations with professionalism and care.

Final Thoughts

The Angel Shot is far more than a clever concept; it serves as a true lifeline for those who find themselves in uncomfortable or unsafe situations. It offers a discreet and dignified way for someone to ask for help without needing to explain themselves or draw attention. This quiet but powerful signal has proven to be both effective and empowering, allowing individuals to take control when they feel vulnerable. For many, just knowing that such an option exists provides a sense of reassurance before heading out. The next time someone is out at a bar or restaurant and feels uneasy, this simple yet meaningful gesture could make all the difference — perhaps even saving more than just the evening.

When you walk into a bar and ask for a drink without specifying a brand—like “rum and coke” or “vodka soda”—you’re most likely getting a rail drink. These drinks are made using the bar’s least expensive liquors, mixed with basic mixers like soda or juice. They’re called “rail” drinks because the bottles used are kept in the speed rail—a metal rack behind the bar for quick access.

Rail drinks are the most budget-friendly options on the menu, but they’re more than just cheap booze. They play a big role in how bars operate, from fast service during busy nights to higher profit margins for the business. They’re also a go-to for casual drinkers who want something simple without spending too much. If you’ve ever noticed your drink tasting a bit different from one served at a high-end bar, the type of spirit used is likely the reason. This guide explores what rail drinks are, why they matter, and when you should—or shouldn’t—order one.

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So, What’s a Rail Drink Anyway?

A rail drink, also called a well drink, is made using the bar's least expensive liquor. These bottles are kept in the “speed rail” or “well”—a metal rack near the bartender’s waist for quick access. The name comes from the physical setup of the bar.

For example, if you order a rum and coke but don’t mention the brand, the bartender will use the cheapest rum they have. That’s a rail drink. They're fast to make and easy to serve, which is why they’re often featured during happy hours or large events.

Where Rail Drinks Live

The speed rail sits directly beneath the main bar counter. It holds commonly used spirits like:

• Vodka
• Rum
• Gin
• Tequila
• Whiskey

These aren’t name-brand bottles like Grey Goose or Bacardi. They’re often generic or budget-friendly brands that most customers don’t ask for by name. Bartenders keep them here to make drinks quickly, especially when the bar is busy. It saves time and keeps the workflow smooth.

Why Your Wallet Loves Rail Drinks

Let’s be honest — the best thing about rail drinks is the price. These drinks are easy on the pocket and perfect for anyone looking to enjoy a night out without spending too much. You’ll often find them featured on happy hour menus, especially in busy bars. A typical rail drink costs about 30% to 50% less than a premium one. So if a Grey Goose vodka soda is ₹700, a rail vodka soda might be just ₹400. That’s a big saving, especially when ordering multiple rounds. Bars also benefit from rail drinks. They use cheaper alcohol bought in bulk, which gives them higher profit margins. Plus, these drinks are quick to prepare, making them ideal for fast-paced service. It’s a win-win for both customers and bars.

What Goes in a Rail Drink?

A rail drink is typically a basic cocktail. It usually includes a low-cost spirit and a standard mixer like soda, juice, or tonic water.

Here are some popular rail drinks:

• Vodka Soda
• Rum & Coke
• Gin & Tonic
• Whiskey Ginger
• Tequila Sunrise (made with budget tequila and orange juice)

The goal of a rail drink is not to impress, but to deliver. It’s quick, it’s affordable, and it gets the job done.

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Top Shelf Dreams, Rail Shelf Reality

The difference between a rail drink and a top-shelf drink isn’t just the price — it’s also about taste and experience. Rail spirits may have a harsher flavor or burn a bit more than premium options. They’re not aged for years, and they’re not made with the same level of care.

That said, many people don’t notice the difference, especially when mixed with sweet or fizzy mixers. If you're just looking to unwind or start the night, rail drinks are more than fine. But if you're at a formal dinner or trying to impress someone, you might want to call a name-brand spirit instead.

“Name Your Poison”—Unless It’s a Rail

When you order a “whiskey coke” at a bar, the bartender will make it using the cheapest whiskey available—this is what’s called a rail drink. But if you ask for a “Jack and Coke,” you’re specifically requesting Jack Daniel’s, a known brand, which will cost you more. The difference comes down to naming the brand. Rail drinks are made with whatever is in the speed rail, which is usually low-cost liquor. Call drinks, on the other hand, use mid-range or premium brands and are priced higher. So if you’re watching your budget, it’s best to skip the brand name and let the bartender choose. But if it’s a special night and you want something familiar or smoother, calling out your favorite brand is a nice way to elevate your drink.

Here’s a breakdown:

• Rail drink: No brand mentioned. Cheapest option.
• Call drink: Specific brand requested. Mid-range.
• Top-shelf drink: Premium or imported brands. High-end.

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When to Say Yes to the Rail (And When to Run)

Rail drinks are great for:

• Pre-gaming on a budget
• Casual nights out with friends
• Trying out different cocktails without spending much
• Happy hour deals

But maybe skip the rail if:

• You're on a first date
• You’re celebrating a promotion or birthday
• Yu’re sensitive to strong alcohol flavors

Rail drinks are practical and popular, but they’re not always the best choice for every setting.

Bartenders Tell All

Bartenders have mixed feelings about rail drinks. They're fast to make, but they’re also where most messy orders and misunderstandings happen. If you’re nice, tip well, and know what you're ordering, most bartenders are happy to serve you a rail drink without judgment.

Some stories from real bartenders:

• “Someone once ordered a gin and tonic and then yelled at me because it didn’t taste like Tanqueray. But they didn’t ask for Tanqueray!”
• “I love when people order rail drinks on a packed night. It keeps the line moving.”

Final Sip!

Rail drinks are the quiet champions of any bar. They may not come with fancy labels or high prices, but they offer exactly what many people want—a good, strong drink without the fuss. Whether it's a basic rum and coke or a vodka soda, rail drinks are quick to make, easy to enjoy, and won’t burn a hole in your pocket. You don’t need to be a cocktail lover or a spirit expert to appreciate them. They're ideal for anyone who just wants to unwind without spending too much. Often featured during happy hours, these drinks keep the good times going while staying light on the wallet. If you’re out with friends or just need something simple to sip, a rail drink is always a reliable choice.

Bars are places with lots of clinking of glasses and a spot for good conversations. The bartenders who are making different types of drinks based on the customer’s demand can be found everywhere. But beneath all this, a different part of the bar operates. Employees are taking every order, transaction, and inventory update daily. To make this process smooth, a powerful tool called the Point of Sale (POS) system is used. A Point of Sales system is a tool that is a mix of hardware and software used for managing transactions by different businesses. In a world where everything is operated by technology, a basic cash register just won’t cut it. The finest bar POS systems are advanced, integrated hubs that streamline operations, improve client experiences, and ultimately increase your profits.

The Indian bar and nightlife industry is continually growing and constantly adapting to consumers’ demands and technological advancements. From trendy microbreweries to high-energy pubs or classic hotel bars, efficiency and exceptional service are foremost. So, investing in the right POS system is the best method to outshine the competition.

So, in this article, we will be guiding you about what makes a POS system stand out and the features of a good POS system.

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Why does your bar need a good POS system?

The need for a POS system goes beyond just making transactions. It is a device that is used to handle various aspects of a business. Let us take a look at the pointers that prove its need:

• Speed & Efficiency: In a bar, everywhere is a rush, and every second counts. Therefore, a fast POS system makes order taking and payments faster and lessens the time for thirsty customers.
• Accuracy: As it is a technology, the risk of errors is reduced. That means human errors like order entry, pricing, and inventory management can be avoided.
• Enhanced Experience: The customers get an enhanced experience in the bar with seamless transactions, personalized service, and quicker service.
• Data Collecting: It makes collecting the data easier, as drinks that are mostly ordered, peak hours, staff performance, etc., can be calculated from the data recorded in the POS system.
• Inventory Control: A POS system can be used to manage daily inventory and see if there is any waste of ingredients from the previous night.
• Staff Management: Helps to manage the staff by time tracking, performance monitoring of all the employees.
• Security & Compliance: As the transactions are managed online, there are fewer chances of theft. It also helps with financial and GST reporting.
• Scalability:  As your business grows, your POS system's scale will also grow. Whether you are adding a new item to your menu or opening a new outlet.

10 must-have features of a POS System

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1. User-Friendly Interface

A Bar’s environment is fast-paced and dimly lit, so it is difficult for the staff to take customers’ orders normally. So the POS system should have a user-friendly interface so that the staff can take the orders quickly without intensive training. 
What you should look for: 

1. Orders taken by the POS system should be processable with minimal taps or clicks.
2. While taking customized orders, finding the buttons for different categories should be easy to find
3. A POS system should use clear icons, color-coding, and large, legible text.
4. Offline mode should be available, with the data being synced after connectivity is restored. This is essential because of common internet outages in certain locations in India.
5. Multiple languages should be available, as India is a multilingual country, and it can improve the local staff’s accuracy.

2. Inventory Management with Real-Time Tracking

Liquor is a costly item, so any change in inventory should be closely noted. A good POS system will also have features for inventory management. This can reduce any chances of theft, waste, and properly inform purchasing. 
What you should look for: 

1. A good POS system has the feature to track the individual quantity of cocktail components, like 60ml of vodka, 30ml of lime juice.
2. Once a recipe is programmed into the system, it will automatically deduct the ingredients when that drink is sold.
3. You will get notifications when the minimum quantity of stock level that was predefined has been reached.
4. Supplier information, pricing, and order history can also be managed.

3. Payment Processing 

Different types of payment options should be available in the POS system. Any payment delays can impact customer satisfaction and throughput. 
What you should look for: 

1. It should accept chip cards and any form of contactless payment.
2. UPI payment should also be acceptable, as it is the most used payment method in India.
3. Also, support any form of mobile wallet like Paytm, PhonePe, and others.
4. Servers can take payment directly from the table using handheld devices.
5. In case the customers want to split the bill, the option to split equally should be available.
6. The tipping option should be available. Such devices, where you can also set the tipping percentage or amount, are good.

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4. Advanced Reporting & Analytics

A good POS system can manage data accordingly, and you can find the data for different things like staffing or reports, from it. 
What you should look for: 

1. A sales report with each category for items, time of day, server, and payment items should be available.
2. Which drinks are ordered the most can be calculated by the system.
3. It should be able to track available stock, wastage, or popular items.
4. Performance reports of each employee, containing the sales per employee, shift performance, can be calculated.
5. It should have cloud access so that the reports can be viewed from anywhere, anytime, on any device.

5. Employee Management & Scheduling

All the tasks related to employee management, like HR tasks, proper staffing levels, and payroll packages, can be managed by a good POS system. 
What you should look for: 

1. Accurately punch in/out for shifts.
2. Tracking the breaks taken by each employee.
3. With POS, you can easily manage staff schedules, communicate with staff, and handle any shift swaps.
4. You can also grant role-based permissions and access to employees at different roles.
5. Payroll data can be seamlessly exported.

6. (CRM) & Loyalty Programs

Regular customers are the epitome of a business. With the help of a CRM, you can easily nurture customer relationships and maintain records of repeat customers. 
What you should look for: 

1. POS system stores the customer names, contact info, visit history, and preferences.
2. There can be points accumulation and discount coupons for regular customers.
3. Regular customers will automatically get emails from the bar’s site about upcoming events at the bar
4. Gift cards can be sold, tracked, or redeemed.

7. KOT (Kitchen Order Ticket) / BOT (Bar Order Ticket) Management

A good POS system can help to manage the KOT and BOT. It ensures smooth communication between both parties for reduced errors and sped up services. 
What you should look for: 

1. Orders can be sent wirelessly from the POS terminal or handheld devices directly to the kitchen or the bar.
2. It should have customizable printers that can print clear and concise tickets.
3. Any modifiers or special instructions can be easily added. Like “no ice” or “neat”, etc.
4. You can track the pending orders in the kitchen and how long it will take to be completed.
5. It can manage the sequence of drinks or food items.  

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8. Customizable Menu Management

The menu of any bar or even any restaurant never remains the same. Changes are made to the menu depending on its popularity, price, and sales in the bar. If a drink is not doing well, then it will be removed from the system. So, a POS system should be able to deal with this. 
What you should look for: 

1. It should be able to easily add or remove certain drinks, ingredients, or categories.
2. It should be able to adjust prices across multiple items or categories in bulk.
3. You can set a special day price, like a happy hour price, daily specials, or couple drinks.
4. A drink’s recipe and its associated ingredients should be easily modifiable.
5. The menu should be easily organised for both customers and staff.

9. Robust Hardware & Reliability

A POS  system should have good hardware and reliability. If it is not good, then it can create lost sales and frustrated staff. 
What you should look for: 

1. A bar has drinks spilling everywhere. So the POS system should be spill-resistant. It should also have good touchscreens that can withstand the environment of a bar.
2. You should look for portable tablets or mobile POS devices for order taking at tables or on the floor.
3. POS should have a reliable KOT/BOT printer for a fast, clear receipt.
4. A good cash drawer for secure and reliable cash management.

10. Exceptional Support

If there are any technological issues mid-business, then it can cripple the operations. A POS system should have reliable support that grows with you are critical long-term consideration.
What you should look for: 

1. Technical support should be available 24/7, especially during late hours.
2. There should be multiple support channels via phone, email, chat, and remote assistance.
3. The system should stay updated with current features.
4. It should have a cloud-based architecture to facilitate remote access, automatic backups, and seamless scalability.

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A Smart Investment 

In the dynamic and competitive world of bars and nightlife in 2025, a powerful and feature-rich POS system is no longer a luxury but a necessary component of success. By carefully comparing systems to these ten must-have qualities, you're investing in more than simply a piece of technology. You are investing in operational efficiency, improved guest experiences, increased profitability, and the long-term success of your bar.

Choose wisely, and your bar will not only survive but thrive, bringing success one simple transaction at a time.
 

Coffee isn’t just for mornings anymore. In 2025, it’s stepping into a whole new role—taking centre stage at bars, lounges, and even home parties. The deep aroma of a fresh brew now pairs perfectly with the kick of alcohol, creating a whole new world of flavours. Whether you're someone who needs a strong espresso to wake up or can’t do without your cold brew fix in the afternoon, there’s now a cocktail crafted just for you.

This rise in coffee cocktails is no accident. People are exploring more creative ways to enjoy their favourite drinks, and the blend of caffeine and spirits delivers the best of both worlds. It energises you while helping you relax—a combo many didn’t know they needed. From creamy dessert-like drinks to bitter-sweet refreshers, the variety is growing fast. As someone who loves both coffee and cocktails, I’ve tried several combinations, some classic and others wildly inventive. In this article, I’ll walk you through 10 of the best coffee cocktail drinks to try in 2025—plus some tips, mocktail options, and where you can find them.

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Why Mix Coffee with Cocktails?

Coffee and alcohol might seem like an unusual pair, but they go perfectly together when mixed right. Here’s why:

• Coffee adds a rich, bold flavor to drinks.
• It balances sweetness and sharpness from alcohol.
• It gives you energy while you sip.
• It’s trending in new-age cafés and cocktail bars.

Many café-bar hybrids are now offering boozy coffee options on their menus, and the demand is only growing.

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Explore 10 Must-Try Coffee Cocktails in 2025

These drinks are not just delicious—they are also easy to make and perfect for parties or a chill evening.

1. Espresso Martini 2.0

Espresso Martini 2.0 is a classy cocktail with a twist. It mixes vodka, espresso, and coffee liqueur, but the new version adds oat milk foam. This gives the drink a creamy finish without using dairy. The oat milk also adds a light nutty flavour. This cocktail is great for people who like strong coffee but also want something smooth. It's now a popular choice in vegan cafés and modern bars. You can serve it in a martini glass with three coffee beans on top for style. It’s perfect for late-night parties or a post-dinner pick-me-up. Shake it well with ice to get that rich foam layer. It’s more than just a trend—it’s a modern favourite for coffee lovers who enjoy a little edge.

• Ingredients: Vodka, espresso shot, coffee liqueur, oat milk foam
• Flavor: Bold and creamy with a nutty finish
• Why Try: It’s rich, smooth, and feels like dessert in a glass.

2. Cold Brew Negroni

The Cold Brew Negroni brings a bold twist to the classic Italian drink. Traditionally made with gin, Campari, and sweet vermouth, this version replaces gin with cold brew coffee. The coffee adds depth and a bitter kick that blends well with the herbal notes of Campari. It’s ideal for those who like strong, grown-up flavours. This drink is served cold, often over a large ice cube in a short glass. It's not sweet, but it’s very smooth. The cold brew makes it lighter than the original Negroni. This version is gaining popularity among bar-goers who want something new but familiar. Add an orange peel for garnish—it balances the bitter taste. It’s a smart choice for coffee fans who want something sharp and different.

• Ingredients: Cold brew, Campari, sweet vermouth
• Flavor: Bittersweet and aromatic
• Why Try: It’s different and refreshing. Great as a dinner drink.

3. Irish Coffee Redux

Irish Coffee Redux is a new take on the warm classic. It mixes hot coffee, aged Irish whiskey, and brown sugar, topped with thick nutmeg whipped cream. The aged whiskey gives it a smooth and slightly smoky taste. The whipped cream adds sweetness and makes it feel rich. It’s perfect for winter nights or cozy gatherings. This version is often served in a tall, clear glass to show off the cream layer. Bars now offer it with flavoured cream like cinnamon or hazelnut. Some even use single-origin coffee to bring in deeper notes. Irish Coffee Redux is both simple and luxurious. It's a comforting drink that keeps you warm and relaxed. Great for after-dinner sipping or late-night storytelling with friends.

• Ingredients: Hot coffee, aged whiskey, brown sugar, nutmeg whipped cream
• Flavor: Strong, sweet, and warm
• Why Try: A perfect winter drink, especially after dinner.

4. Coffee Mojito

Coffee Mojito may sound unusual, but it works surprisingly well. It blends cold brew coffee with mint leaves, white rum, sugar, and soda water. The result is a cool, fresh, and slightly sweet drink with a coffee kick. It’s lighter than most coffee cocktails and very refreshing. This drink is ideal for summer days or brunches. You’ll often find it served in a tall glass with lots of crushed ice. The mint gives it a fresh burst, and the coffee adds a bold base. It’s gaining attention in experimental cafés and tropical bars. You can even use flavoured cold brew, like citrus or caramel, for added flair. Coffee Mojito is a playful choice—perfect for coffee lovers looking for something unexpected and fun.

• Ingredients: Cold brew, white rum, mint leaves, sugar, soda water
• Flavor: Fresh, minty, with a coffee kick
• Why Try: It's light and perfect for a summer brunch.

5. Baileys Brew Float

Baileys Brew Float is a dessert and cocktail rolled into one. It combines cold brew coffee, Baileys Irish Cream, and a scoop of vanilla ice cream. The ice cream slowly melts, creating a creamy, sweet, and chilled drink. It’s served in a glass mug or tall dessert glass with a spoon. This drink is perfect for evenings or special celebrations. Some bars even top it with chocolate shavings or caramel drizzle for extra indulgence. It’s easy to make at home and doesn’t need many ingredients. If you want a richer taste, try using mocha or chocolate cold brew. It’s a crowd-pleaser and a treat for people who love creamy drinks. Baileys Brew Float brings comfort, fun, and sweetness in every sip.

• Ingredients: Cold brew, Baileys, vanilla ice cream
• Flavor: Creamy, sweet, and chill
• Why Try: Ideal for those with a sweet tooth.

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6. Amaretto Affogato

Amaretto Affogato is a fusion of dessert and cocktail. It’s made by pouring hot espresso over a scoop of vanilla gelato, then adding a shot of Amaretto liqueur. The gelato melts slightly, mixing with the coffee and liqueur to create a creamy, nutty drink. This cocktail is inspired by Italian flavours. It’s served in a short glass or dessert bowl. Some people add crushed almonds or cocoa powder on top. The drink is both rich and refreshing. Amaretto brings out almond and cherry notes that pair well with bold espresso. It’s ideal as a dessert drink or a sweet after-dinner option. Cafés are also experimenting with other gelato flavours like hazelnut or pistachio. Amaretto Affogato is elegant, simple, and full of flavour.

• Ingredients: Espresso, Amaretto, vanilla gelato
• Flavor: Nutty, bold, and rich
• Why Try: It’s fancy but simple to make.

7. Rum-Spiked Dalgona

Rum-Spiked Dalgona takes the viral Dalgona coffee to a new level. It keeps the whipped coffee foam but adds a shot of dark rum to the base. You can use cold milk or plant milk as the bottom layer. The whipped coffee sits on top, creating a striking layered look. Stir it before sipping to mix the flavours. This drink is best served chilled, making it ideal for summer evenings. It’s sweet, strong, and eye-catching. Add a sprinkle of cocoa or cinnamon on top for garnish. This cocktail is very popular on social media for its looks. You can try different rums to see which one suits your taste best. Rum-Spiked Dalgona is perfect for parties or when you want to impress guests.

• Ingredients: Instant coffee whip, sugar, rum, milk or plant milk
• Flavor: Frothy, strong, and smooth
• Why Try: Social media loves it, and it’s a great party starter.

8. Tiramisu Cocktail

Tiramisu Cocktail is a drink inspired by the famous Italian dessert. It blends coffee liqueur, mascarpone cream, cocoa, and sometimes vodka or rum. It’s served chilled in a martini or dessert glass. The layers mimic the texture of tiramisu—rich, creamy, and chocolatey. Some versions even use ladyfinger crumbs on top. This drink is great for special occasions or festive nights. It looks fancy but is quite easy to make. The mascarpone adds a smooth texture, and the coffee brings in the bold base. It’s sweet, but not too heavy. You can enjoy it as a drink or dessert. It’s a favourite at upscale cafés and restaurants. Tiramisu Cocktail is indulgent, elegant, and makes every sip feel like a celebration.

• Ingredients: Coffee liqueur, mascarpone mix, cocoa dust, cream
• Flavor: Sweet, creamy, and chocolatey
• Why Try: Great for festive nights and celebrations.

9. Spiked Vietnamese Iced Coffee

Spiked Vietnamese Iced Coffee is bold, sweet, and packs a punch. It uses strong coffee, sweetened condensed milk, and a shot of dark rum. Served over ice in a tall glass, it’s creamy and rich. The condensed milk gives it a thick texture and deep sweetness. The dark rum adds warmth and balance. This drink is inspired by the traditional Vietnamese coffee known for its strength. It’s great for warm weather or late afternoon sipping. You can use robusta beans or cold brew concentrate for the best flavour. Some versions even use coconut milk for a tropical twist. This cocktail is rising in popularity in Asian cafés and fusion bars. It’s strong, sweet, and deeply satisfying for coffee lovers.

• Ingredients: Coffee, condensed milk, dark rum, ice
• Flavor: Bold, sweet, and tropical
• Why Try: A must-have if you like strong coffee and smooth rum.

10. Choco-Coffee Bourbon Smash

Choco-Coffee Bourbon Smash is a bold and flavourful cocktail. It combines espresso, bourbon, chocolate syrup, and a hint of orange zest. This drink is deep, rich, and slightly smoky. The bourbon gives it a strong base, while chocolate adds sweetness. Orange zest brightens the flavour and balances the heaviness. It’s best served in a short glass with a big ice cube. You can garnish it with a twist of orange peel or dark chocolate shavings. This drink is perfect for evenings or a stylish nightcap. It’s also great for people who enjoy bold coffee and whisky. Choco-Coffee Bourbon Smash feels luxurious and comforting. It’s a must-try for those who love complex flavours and want something more than just sweet cocktails.

• Ingredients: Espresso, bourbon, chocolate syrup, orange zest
• Flavor: Deep, bold, with hints of chocolate
• Why Try: Great for evening sipping or after dinner.

A Trend That’s Brewing Big

Many cafés in India are now experimenting with alcohol-infused coffee. From Delhi to Bangalore, urban cafés are introducing day-to-night menus where coffee cocktails are served from brunch to late evenings.

I visited one in Mumbai that served a Baileys Float with pistachio ice cream—it was unforgettable. This trend is set to grow with more baristas learning mixology and more mixologists experimenting with beans.

Check more: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

Wine vs Beer: What Sets Them Apart (And What Your Tastebuds Say About You)

Tips for Making Coffee Cocktails at Home

• Use fresh coffee for better aroma and taste
• Always chill cold brew before mixing
• For foam, shake drinks with egg white or use plant milk frothers
• Garnish with cinnamon sticks, whipped cream, or grated chocolate

3 Non-Alcoholic Coffee Mocktails

Not a fan of alcohol? You can still enjoy coffee drinks with a twist.

1. Coffee Spritz: Cold brew, orange juice, soda
2. Ginger-Coffee Fizz: Brewed coffee, ginger ale, lime
3. Espresso Mojito: Mint leaves, lemon juice, espresso, tonic water

These are fresh, bold, and great for summer evenings.

Where to Try Coffee Cocktails in India

Many cafés and bars now serve coffee cocktails. Here are some great places to check out:

• Third Wave Coffee Roasters, Bengaluru
• Perch Wine & Coffee Bar, Delhi
• Brew Room, Chennai
• Blue Tokai Cafés (select outlets)
• Local speakeasies and microbreweries

You can also shop for cold brew concentrates and coffee liqueurs online. Brands like Sleepy Owl, Rage Coffee, and Svami mixers are popular choices.

Final Sip

Coffee cocktails are more than just a trend—they’ve become a permanent part of the modern drink menu. They blend the rich, bold taste of coffee with the smooth, exciting flavours of spirits, offering something truly unique. In 2025, these drinks are not just for coffee lovers or cocktail fans—they’re for anyone looking to try something bold and refreshing. Whether you’re hosting a party, planning a dinner with friends, or simply want to unwind after a long day, coffee cocktails add a stylish twist to your evening. From creamy indulgent blends to strong and bitter brews, there’s a mix for every taste. So this year, think beyond your regular cup of coffee. Mix it. Shake it. Sip it slow—and enjoy a new kind of buzz.

In 2025, a beer menu is more than just a price list. It’s a reflection of your brewery’s identity and a key part of the customer experience. Today’s customers want more than just great beer—they want a story, a vibe, and a memory. Whether you’re launching a new microbrewery or giving your existing taproom a refresh, your menu design plays a big role in how people connect with your brand.

A well-crafted menu does more than list beers. It helps customers make informed choices, understand what they’re drinking, and feel more connected to your brewery. It can highlight tasting notes, food pairings, ABV, and even the story behind each brew. More importantly, a smart menu layout can increase order value, drive sales of tasting flights or limited editions, and encourage repeat visits. In a highly competitive craft beer market, your menu can set you apart. From rustic chalkboards to high-tech AR menus, the right design adds value and personality. Let’s explore six creative brewery menu design ideas that are trending in 2025—and how they can elevate your taproom experience.

Read more: How to Pair Beer with Indian Food: A Desi Guide to Perfect Pints

9 Facts You Should Know About Beer

Best 5 Strong Beer Brands in India to Replace Your Regular Mimosas

1. The Chalkboard Revival: Rustic Meets Real-Time

Chalkboards are back, and they look better than ever. Many breweries use large chalkboards for their beer lists. They bring a rustic, personal touch. It feels warm and inviting, just like the taproom. One major benefit is flexibility. You can change the beers every day. Just wipe and rewrite. For breweries that rotate taps often, this is perfect. You can also add colors, icons, or drawings to show beer styles or alcohol levels. This kind of menu works great for small and medium-sized taprooms. It also helps if your brewery has an earthy or industrial decor theme. The hand-drawn look adds character. If you’re running a brewery that wants a local, cozy feel, chalkboards are the way to go.

2. QR Menus with Augmented Reality (AR) Features

Many breweries are turning to digital menus. QR codes are quick, simple, and eco-friendly. But now in 2025, they're getting even better. With AR, you can show more than just names and prices. When customers scan the QR code, they can see beer visuals, tasting notes, origin stories, and even food pairings. Some breweries let customers watch short AR videos of the brewing process. Others show how the beer is poured or what food goes well with it. This works well for modern breweries, especially in cities. It makes your brand look advanced and exciting. It also cuts down on printing costs. If your target audience is young, tech-savvy, and enjoys interactive experiences, AR QR menus are a great choice.

3. Flight-Forward Design: Highlighting Beer Tastings

Beer flights are very popular today. Many new beer lovers want to try different styles before picking their favorite. That’s why flight-friendly menus are gaining attention. These menus highlight beer flights or tasting trays. They often show color codes for beer types—like pale for lagers and amber for IPAs. You can also add quick icons for bitterness, alcohol strength, and flavor notes.

This kind of menu encourages customers to explore. It can also help your team upsell and increase sales. Some breweries even offer a “build your own flight” option. This gives customers more control and adds fun to the visit. Flight-forward menus are ideal if your brewery focuses on variety and customer engagement.

Know more: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

4. Infographic-Style Menus for Beer Geeks

Some customers love to know every detail. They want to understand what hops you used, the origin of your yeast, and the exact IBU level. For these craft beer fans, infographic-style menus work best. These menus look like charts or diagrams. They present beer data in a simple, easy-to-read way. You can add details like:

• IBU (bitterness)
• SRM (color)
• ABV (alcohol level)
• Origin or region of the style
• Short tasting notes
• Best food pairing

Some breweries also show a map of hop sources or a flavor wheel. These visuals are great conversation starters. If your brewery attracts craft beer lovers and home brewers, this menu format will make them feel at home.

5. Eco-Friendly Menus with Sustainable Stories

Today, many consumers care about the planet. They choose products and places that follow green practices. You can show your values through your menu design too. Try printing menus on recycled paper. Use wooden menu boards or switch to digital screens. Add a section that talks about your sustainable efforts. Mention if your ingredients are locally sourced or if you reuse water during brewing.

This kind of branding builds trust. It shows that your business stands for more than profits. Eco-friendly menus are not just good for the Earth. They also attract loyal, responsible customers. If your brand identity includes sustainability, reflect that clearly on your menu.

6. Brand-First Menus: Design That Speaks Your Story

Your brewery is unique. Maybe it has a rock-and-roll theme, or it’s inspired by old-school pubs. Your menu should match your personality. A brand-first menu uses custom fonts, house colors, and signature names. For example, instead of just calling a beer “Wheat Ale,” name it something playful like “Golden Haze” with a short backstory. Add quirky quotes, fun facts, or even comic-style art. This menu style builds emotional connection. It helps your brewery stand out. Customers start associating the look and language with your brand. If your brewery has a strong theme or aesthetic, use it fully in your menu design.

Why Menu Design Matters

Customers notice the little things. A clean, clear, and stylish menu shows that you care. It helps first-time visitors understand your offerings. It also increases chances of upselling, especially if you highlight beer flights, combos, or merch.

In short, your menu is not just functional—it’s a selling tool and a branding piece.

Also check: Wine vs Beer: What Sets Them Apart (And What Your Tastebuds Say About You)

The Most Overrated Beer Styles: Are They Really Worth the Hype?

Menu Mistakes That Leave a Bitter Aftertaste

Avoid common design problems like

• Using hard-to-read fonts
• No tasting notes
• Cluttered layout
• Lack of allergy or alcohol content info
• Too many beer options with no descriptions

Keep it clean, organised, and consistent with your brewery’s vibe.

The Psychology Behind Menu Fonts

Fonts say a lot. Bold, serif fonts feel strong and traditional. Script fonts look fancy but can be hard to read. Sans-serif fonts are clean and modern.

Choose fonts that suit your brand. Use larger fonts for beer names and smaller text for details. Always test readability in low light, since many taprooms have dim lighting.

Check more: Is Beer Good for Your Health? Here's the Truth You Should Know

Top 6 Indian States Where Women Drink the Most: The Rise of the Female Drinker

Don’t Forget the Food: Add Pairings or Dishes

Many breweries serve snacks or full meals. Your beer menu should include food pairings. You can also merge your beer and food menu into one.

Try sections like “Best with Burgers” or “Perfect with Pizza.” It makes decision-making easier for customers and increases overall spend.

Match Menu with Beer Personality

Does your IPA have a bold and bitter taste? Use strong, striking fonts and sharp designs. Is your lager smooth and refreshing? Go for a minimal, clean look. When your beer and menu feel like they belong together, your brand feels complete.

What’s Brewing in 2025 Menu Trends?

This year, some trends are standing out:

• Interactive menus through AR or apps
• Minimalist design with focus on visuals
• Seasonal menu sections
• Menus that double as posters or coasters
• Creative storytelling in beer descriptions

Stay updated and flexible. Customer tastes change, and so should your menu.

The Bottom Line!

Your brewery menu is much more than a simple list of drinks. It’s a reflection of your brand’s personality, a guide that helps customers explore your offerings, and a quiet but powerful salesperson. The design, layout, and tone of your menu play a big role in shaping the overall experience. Whether you choose the rustic appeal of a hand-drawn chalkboard or the high-tech edge of AR-enhanced digital menus, the key is alignment with your brewery’s story. A well-crafted menu does more than just inform—it connects, engages, and leaves a lasting impression. It helps customers discover new beers, understand what they’re drinking, and feel more connected to your brand. And most importantly, it gives them a reason to come back, bring their friends, and keep exploring what your brewery has to offer.

Thinking of starting a bar, restaurant, liquor store, or any retail business that sells alcohol in India? Then, a proper liquor license is not just a requirement—it’s essential. This official document gives you legal permission to sell, serve, or distribute alcoholic beverages. Without it, your business could face heavy penalties, legal trouble, or even a complete shutdown. But getting a liquor license isn’t as straightforward as it seems. India has various types of liquor licenses, and the right one depends on your business model. Whether you want to run a high-end bar, a small retail wine shop, or serve alcohol at a temporary event, there's a specific license for it.

Each state has its own rules, fees, and application processes. So, understanding the types of licenses is key before you apply. Some licenses are for on-premise consumption, others are for takeaway and retail, and some are only valid during events. In this guide, we’ll break down the different types of liquor licenses in India and help you figure out which one fits your business best.

Read more: 12 Delicious High-Protein Foods to Eat Daily for a Healthier You

Why Do You Need a Liquor License?

A liquor license protects both you and your business. It’s a legal permit from the state government that confirms you’re allowed to sell, serve, or distribute alcohol. This license isn’t just a formality—it’s a critical step in operating a lawful alcohol business in India. It also helps the government regulate the industry. With a license, the state can monitor alcohol sales, apply the correct taxes, and control illegal trade or black-market supply. Whether you’re running a full-scale bar or hosting a one-time event with alcohol, you need the proper license in place. Operating without one is risky. Even if you’re just serving drinks at a wedding or private party, doing so without a license is considered illegal.

Know more: 9 Facts You Should Know About Beer

How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

The Main Types of Liquor Licenses in India (Delhi-Based Classification)

In India, liquor licenses are controlled by state excise departments. That means the license names and rules can change from state to state. Below is a list of liquor licenses that are mostly used in Delhi. Each one is linked to a specific type of alcohol business.

1. L-1 License – Wholesale Liquor License

The Wholesale Liquor License is meant for businesses that import, manufacture, or distribute alcoholic beverages in bulk to retailers like bars, hotels, or wine shops. If you’re planning to enter the supply chain side of the liquor industry—rather than sell directly to customers—this is the license you’ll need. It allows you to legally stock and sell alcohol in large quantities to licensed vendors, not individuals. It's essential for anyone running a distribution hub or liquor wholesale operation in India.

• Who needs it: Manufacturers and large distributors.

2. L-6 License – Retail License for Indian Liquor and Beer

The Retail Liquor License for IMFL is issued to government-approved or private liquor shops that sell Indian-Made Foreign Liquor (IMFL) and beer directly to consumers. This license permits over-the-counter sales but does not allow the sale of directly imported foreign liquor. It’s ideal for wine shops, beer shops, or retail outlets focusing on domestic alcoholic beverages. Businesses must comply with state regulations and display the license prominently at the premises to ensure transparency and legal operation.

• Who needs it: Retail liquor shops.

3. L-9 License – Private Retail Liquor Shop License

If you’re planning to open a private liquor store that sells foreign liquor and beer, you’ll need a license specifically meant for private retail operations. This license allows you to stock and sell imported alcoholic beverages to individual customers for off-premise consumption. It’s different from licenses granted to government-run stores and comes with its own set of rules, fees, and regulations depending on your state. This license ensures that your store operates legally and meets all compliance standards. Without it, selling foreign liquor or beer can lead to legal trouble, heavy fines, or permanent closure of your retail outlet.

• Who needs it: Private wine shops and retail liquor outlets.

4. L-10 License – Departmental Store Liquor Sale

This license is meant for upscale departmental stores that wish to sell bottled liquor alongside groceries, gourmet foods, and household items. It allows such stores to offer a wider range of products to customers under one roof. However, to qualify, the store must meet specific criteria, such as having a minimum floor area, proper storage facilities, and security measures in place. The license helps maintain regulation while catering to a more premium customer base. It's ideal for large-format retail chains or supermarkets aiming to offer a full-service shopping experience, including alcohol, in compliance with state liquor laws.

• Who needs it: Supermarkets or hypermarkets like Spencer’s, Modern Bazaar.

5. P-10 License – Temporary License for Private Parties

Hosting a private party at home, a banquet, or a wedding event and want to serve alcohol? You’ll need a P-10 license. This is a one-day permit issued by the state excise department that legally allows you to serve liquor at private gatherings. It’s ideal for birthdays, anniversaries, or family functions where alcohol is offered to guests but not sold. You can apply for it online or at your local excise office, and it’s usually approved quickly if all details are correct. This simple license keeps your event fun, legal, and stress-free—without risking any fines or legal trouble.

• Who needs it: Individuals hosting parties or weddings.

6. P-13 License – Temporary License for Large Events

The P-13 license is issued for large-scale public or commercial events such as concerts, festivals, exhibitions, or corporate parties where alcohol will be served. It is a short-term permit, typically valid for one or two days, and is granted by the state excise department. This license is essential if you plan to serve liquor at ticketed or sponsored events. Applicants must provide event details, venue permissions, crowd estimates, and security arrangements. Without this license, serving alcohol at a public gathering is illegal and can result in fines or cancellation. It ensures your event remains compliant and professionally managed.

• Who needs it: Event planners or businesses organizing short-term public events.

7. L-15 License – Hotel Liquor Service License

The Hotel Liquor License is required for hotels that wish to serve alcohol exclusively to their in-house guests. This license permits the hotel to offer alcoholic beverages through room service, mini-bars, or designated lounges, but not to walk-in customers or the general public. It's ideal for boutique hotels, resorts, or business accommodations that want to enhance guest experience while staying legally compliant. The license is granted by the state excise department and often requires the hotel to meet specific criteria, such as star ratings or room capacity. This ensures controlled alcohol service within the premises while maintaining legal boundaries.

• Who needs it: 3-star, 4-star, or 5-star hotels.

8. L-16 License – Hotel Bar License

The L-16 License, also known as the Hotel Bar License, allows hotels to serve alcoholic beverages in a dedicated bar or restaurant area within their premises. This license is not limited to in-house guests—it permits service to walk-in or non-resident customers as well. It’s ideal for hotels that want to operate a public bar, lounge, or fine-dining restaurant offering liquor. Issued by the state excise department, the L-16 license typically requires the hotel to meet specific criteria, such as star classification, safety norms, and proper infrastructure. It’s essential for hotels looking to run a full-scale hospitality business with licensed alcohol service.

• Who needs it: Hotels with walk-in bars or restaurants.

9. L-17 License – Restaurant Liquor License

If your restaurant plans to serve wine, beer, or hard liquor along with meals, you’ll need a Restaurant Liquor License. This license allows you to serve alcohol only when food is also being ordered. To qualify, your establishment must have a fully operational kitchen and meet the minimum seating capacity defined by your state’s excise department. It’s essential for dine-in restaurants aiming to offer a complete food and beverage experience while remaining legally compliant with local liquor laws.

• Who needs it: Fine-dining restaurants, lounge bars, or casual dining chains.

10. L-18 License – Club License

The L-18 License, commonly known as the Club License, permits registered clubs to serve alcohol exclusively to their members. These clubs must be officially registered under the Societies Registration Act or similar legislation. This license does not allow the sale of alcohol to the general public or non-members. It is typically granted to social, cultural, or sports clubs that offer hospitality services within their premises. The license ensures that alcohol service within the club remains regulated and restricted to eligible, enrolled members only.

• Who needs it: Private or sports clubs.

11. L-28 License – Microbrewery License

The L-28 License is specifically meant for microbreweries and brewpubs. It allows you to produce, serve, and sell craft beer directly to customers on-site. Ideal for businesses brewing in small batches, this license is perfect for those offering freshly brewed beer in restaurants, pubs, or dedicated brewery spaces. Issued by the state excise department, it ensures legal production and sale of craft beer within your premises. It’s a must-have for anyone entering the growing Indian craft beer scene.

• Who needs it: Microbreweries, brewpubs.

12. L-29 License – Catering Liquor License

The L-29 License is required for catering services or hotels that serve alcohol at off-site events such as weddings, corporate parties, or private gatherings. This license allows the legal transportation and service of liquor outside the main premises. It’s especially useful for hotels offering banquet or outdoor catering services. Issued by the state excise department, the license ensures that liquor service at external venues complies with state laws and avoids legal issues during large celebrations or formal functions.

• Who needs it: Catering businesses and banquet operators.

Also check: How to Pair Beer with Indian Food: A Desi Guide to Perfect Pints

Wine vs Beer: What Sets Them Apart (And What Your Tastebuds Say About You)

Which Liquor License Should You Choose?

Here’s a quick breakdown:

Each license has different rules, pricing, and paperwork. So, it’s always a good idea to check with the state excise department before applying.

How to Apply for a Liquor License

Applying for a liquor license may sound stressful, but it’s simple if you follow the steps:

1. Choose the right license based on your business.
2. Visit the Excise Department website of your state.
3. Fill out the application form with all required business details.
4. Attach supporting documents like address proof, business registration, NOC from fire and health departments, etc.
5. Pay the application fee as mentioned on the website.
6. Wait for inspection and background verification.
7. Once approved, your license will be issued.

Processing time varies by state, but it usually takes 30–90 days.

Cost of Liquor Licenses

License fees vary widely depending on the type and the state. For example:

• A retail shop license (L-6) might cost ₹8–15 lakh per year.
• A restaurant license (L-17) may cost ₹5–10 lakh annually.
• Temporary party licenses like P-10 and P-13 cost between ₹5,000 and ₹50,000 per day.

Always check the official government site for updated fee structures.

Get Legal Before You Pour

Whether you're opening a bar, setting up a wine shop, or planning a wedding with alcohol, getting the right liquor license is essential. It keeps your business legal, protects you from fines, and builds credibility with customers. Always apply through the proper government channels—never cut corners or rely on shortcuts. If you're just starting or hosting a one-time event, go for temporary permits like the P-10 or P-13 license. For long-term operations, licenses like L-1 (wholesale), L-9 (retail), or L-17 (hotel bar) are key based on your setup. The process may take time, but it’s a crucial investment. Once licensed, you can serve, sell, and celebrate with confidence—knowing you’re doing it the right way.

Keeping your restaurant’s beverage menu fresh and exciting is essential to attracting and retaining guests. Drinks play a vital role in setting the mood for a meal and can often be the highlight of the dining experience. Offering a trendy, well-crafted drink can even make your restaurant the talk of the town, encouraging customers to return and recommend your place to others.

If you’re wondering what to pour this month, this personalized guide will help you elevate your drinks menu with the latest trends and seasonal flavors. Incorporating fresh, local fruits and ingredients can create refreshing and nutritious options that appeal to a wide range of customers. From classic cocktails with a twist to innovative mocktails, the key is to balance creativity with familiarity. Additionally, keeping an eye on social media trends helps you stay ahead of the competition and capture the attention of younger, trend-conscious diners. Whether you’re aiming to highlight health-conscious choices, Instagrammable presentations, or bold new flavors, this guide covers everything you need to make your drinks menu irresistible this month. Let’s dive into what your restaurant should serve this month.

Read more: How to Pair Beer with Indian Food: A Desi Guide to Perfect Pints

9 Facts You Should Know About Beer

Drink of the Month: Mango Mint Cooler

This time of year, nothing beats the heat like mango. The Mango Mint Cooler is our top pick. It's a mix of fresh mango puree, mint leaves, lemon juice, soda, and crushed ice. It’s not only refreshing but also vibrant in color.

Why it works:

• Seasonal fruit: Mango is widely available and loved by all age groups.
• Simple to make: Just blend and serve.
• Great with food: Pairs well with spicy starters and grilled items.

Offer it as a welcome drink or highlight it on your menu board.

Know more: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

Seasonal Sips: What’s Fresh Right Now?

Each season comes with its own unique flavors. Right now, focus on drinks made with:

• Jamun (Indian blackberry)
• Watermelon
• Muskmelon
• Cucumber
• Lemongrass
• Kokum
• Aam Panna (raw mango)
• Mint
• Ginger
• Tulsi (Holy Basil)

These ingredients are hydrating and rich in nutrients. Here are some drink ideas to try this month:

• Jamun Mojito
• Watermelon Basil Spritz
• Lemongrass Iced Tea
• Kokum Cooler (a tangy, refreshing drink popular in coastal India)
• Aam Panna with a twist of black salt and roasted cumin
• Mint Ginger Lemonade
• Tulsi Honey Cooler

Keeping the ingredients local and fresh not only enhances flavor but also reduces costs and supports local farmers. Experiment with these options to offer a variety of refreshing and healthy beverages to your customers.

Also check: Top 6 Indian States Where Women Drink the Most: The Rise of the Female Drinker

The Boozy Bulletin: Alcoholic Drinks to Pour This Month

Alcoholic drinks are not just about spirits. They’re about creativity.

Trending this month:

• Gin-based cocktails with cucumber and mint
• Elderflower spritzers
• Flavored margaritas (think guava chili or mango tajin)
• Sangria with seasonal fruits

Consider adding a house-special cocktail to your menu to attract attention. For example, create a signature Mango Whiskey Sour using locally sourced whiskey, fresh mango pulp, and a splash of lemon juice. This unique drink combines seasonal flavors with a classic cocktail twist, making it memorable for guests. Promote it as a limited-time offer by labeling it "Only available this month" on your menu. This strategy builds curiosity, encourages customers to try something new, and can boost your beverage sales quickly.

Non-Alcoholic Favorites

Not all guests drink alcohol. Your mocktail menu should be just as exciting.

This month, focus on:

• Aam Panna Mojito
• Sparkling coconut water with mint
• Rose & lemon iced tea
• Buttermilk with a twist (like beetroot or coriander-infused)

These refreshing and healthy options are perfect for family diners and lunch-hour guests. They offer a flavorful, non-alcoholic alternative that appeals to all ages, making your menu more inclusive and suitable for any time of the day.

Check more: 6 Fermented Drinks Known To Support Digestive Health

Aesthetic Drinks That Go Viral

Presentation matters. Some customers order drinks just to post them online.

This month, offer:

• Drinks with flower petals
• Color-changing mocktails (butterfly pea tea does wonders)
• Smoky cocktails served in covered glasses
• Layered smoothies or iced coffees

Train your staff to garnish each drink carefully. Use glassware that adds drama, like mason jars or long-stemmed glasses.

Pairings That Win Hearts

A well-paired drink can double the flavor of a dish.

Here are some pairings to try this month:

• Mango Mint Cooler with paneer tikka
• Cucumber Mojito with grilled fish
• Whiskey Sour with kebabs
• Rose iced tea with desserts like gulab jamun or rasmalai

Boost your sales by creating combo offers such as “Drink + Starter @ ₹299.” These value deals encourage customers to try more items, increase average spending, and make your menu more appealing, especially during peak hours and casual dining occasions.

Outdated Drinks to Retire

Not all drinks stay in fashion. Some classics become boring if not reinvented.

You can skip:

• Plain lemon soda (upgrade it with spices or fruits)
• Cola-based mocktails (they’re too basic)
• Regular iced tea (add herbs or fruit flavors)

Instead, focus on drinks with a twist.

Spill the Sip: Fun Facts, Trivia & Tips

Add a fun angle to your menu or social media.

Some ideas:

• Did you know watermelon is 92% water?
• A cold brew takes 12-18 hours to brew.
• Kombucha dates back to 220 B.C. in China.

You can also share tips like:

• Use jaggery or honey instead of sugar.
• Serve drinks with metal or bamboo straws.
• Always chill your glasses before serving.

This adds a personal and eco-conscious touch.

Final Thoughts

Your drinks menu reflects the personality of your restaurant. Regularly updating it, especially every month, shows that you stay trendy, thoughtful, and creative. This month, embrace bold flavors like mango, cucumber, jamun, and exciting fusion drinks to catch your guests’ attention. Offer both alcoholic and non-alcoholic options that are fresh, vibrant, and Instagram-worthy to engage a wider audience. Choose one standout drink to be your “hero” beverage, and promote it prominently—use tent cards at tables, feature it on your Instagram page, and even highlight it on customer bills. Pair these seasonal drinks with complementary dishes to enhance the dining experience. By focusing on fresh, seasonal sips and smart marketing, you’ll create a buzz that keeps customers returning, not just for the food, but for your unique and delicious drinks too.

Rum has long been the heart of many tropical cocktails, known for its sweet and rich flavor that perfectly complements fruity mixes. But what if rum isn’t your choice? Maybe you’re looking to try something different, or perhaps rum is not available in your bar cabinet. Whether you’re hosting a summer house party in Mumbai or planning a beach-themed brunch in Goa, you don’t need rum to capture that tropical vibe.

These drinks use other popular spirits like tequila, vodka, gin, and whiskey, blending beautifully with tropical flavors like pineapple, mango, coconut, and tamarind. Each recipe is simple to prepare at home, requiring just a few fresh ingredients and basic bartending tools. These cocktails are ideal for India’s warm climate, offering light, fruity, and cooling options to beat the heat. Whether you prefer something creamy, citrusy, or spicy, there’s a rum-free tropical drink waiting for you to try. Cheers to new tastes and creative mixing!

Read more:  How to Pair Beer with Indian Food: A Desi Guide to Perfect Pints

Why Skip the Rum?

Not everyone enjoys rum. Some people avoid rum for health reasons, and sometimes it’s just not available in your bar cabinet. Fortunately, tropical flavors like pineapple, coconut, and mango aren’t limited to rum-based drinks. These fresh, vibrant tastes pair wonderfully with other spirits like vodka, gin, tequila, and even whiskey. Each spirit brings its own unique character, allowing you to enjoy tropical cocktails with a new twist. Whether you prefer something light and refreshing or bold and spicy, there’s a rum-free option to suit your taste. Let’s explore eight delicious tropical cocktails that use different spirits while still capturing that island vibe.

Know more: Best Low-Calorie Alcohol Brands for Health-Conscious Drinkers

Explore 8 Tropical Cocktails You Can Make Without Rum

In this article, we’ll show you 8 fun and refreshing tropical cocktails you can make without using rum. These recipes are perfect for Indian summers and easy to prepare at home.

1. Pineapple Tequila Sunrise

• Base Spirit: Tequila
• Tastes Like: Sweet, citrusy, and bold

The Pineapple Tequila Sunrise is a vibrant, fruity cocktail that’s both refreshing and eye-catching. To make it, add 60 ml tequila, 120 ml pineapple juice, and 15 ml lime juice into a shaker filled with ice. Shake it well to blend the flavours, then pour the mix into a tall glass. Slowly add 10 ml grenadine over the top—it will gently settle at the bottom, creating a beautiful gradient of colours. This cocktail offers a sweet, citrusy taste with a bold tropical punch, making it a fun twist on the classic Tequila Sunrise. It’s perfect for warm evenings, beach-themed parties, or anytime you want a splash of colour and flavour in your drink. Great for impressing guests too.

2. Coconut Vodka Cooler

• Base Spirit: Vodka
• Tastes Like: Creamy and chill

The Coconut Vodka Cooler is a light, smooth drink that feels like a mini tropical escape. To make it, combine 60 ml vodka, 90 ml coconut water, and 30 ml coconut cream in a shaker. Shake it well until the mix is chilled and creamy. Pour it over a glass filled with crushed ice for an instantly refreshing experience. The coconut water keeps it hydrating, while the cream adds a silky texture. This cocktail is ideal for hot, humid Indian afternoons when you need something cooling yet slightly indulgent. Its tropical taste makes it perfect for sipping by the pool or serving at casual get-togethers. Simple, satisfying, and naturally sweet—it’s summer in a glass without being too heavy.

3. Mango Gin Fizz

• Base Spirit: Gin
• Tastes Like: Fruity with a herbal twist

The Mango Gin Fizz is a tropical delight that brings together the richness of mango with the crispness of gin. To prepare, shake 45 ml gin, 60 ml mango pulp, and 15 ml lime juice with ice until well mixed. Strain the blend into a glass filled with fresh ice, then top it off with 90 ml soda. Stir gently to combine without losing the fizz. This cocktail balances fruity sweetness with a refreshing sparkle, making it ideal for warm Indian evenings. Mango, often called the king of fruits in India, shines in this drink with its bold, juicy flavour. It’s the perfect pick for summer gatherings, brunches, or anytime you want a fruity cocktail with a refreshing kick.

4. Tamarind Whiskey Punch

• Base Spirit: Whiskey
• Tastes Like: Spicy, tangy, and strong

The Tamarind Whiskey Punch is a bold, desi-style cocktail packed with tangy, spicy, and earthy flavours. To make it, shake 45 ml whiskey, 20 ml tamarind pulp, 10 ml jaggery syrup, and a dash of black salt with ice until well chilled. Pour the mix into a glass and garnish with a slice of tamarind for that authentic touch. The tamarind adds a sharp tang, while the jaggery syrup brings in natural sweetness with depth. The black salt ties it all together with a spicy kick. This drink is perfect for those who love strong Indian flavours in their glass. It’s unique, punchy, and a great conversation starter at house parties or weekend gatherings with friends.

5. Passionfruit Caipiroska

• Base Spirit: Vodka
• Tastes Like: Zesty and juicy

The Passionfruit Caipiroska is a zesty, tropical cocktail that’s perfect for relaxed sundowners. Start by scooping out the pulp of one ripe passionfruit into a glass. Add 1 teaspoon of sugar and muddle gently to release the juices. Pour in 60 ml vodka and 15 ml lime juice, then fill the glass with crushed ice. Stir everything together until well mixed and chilled. The drink bursts with juicy, tangy notes from the passionfruit, balanced by the sharpness of lime and the smoothness of vodka. It’s fresh, fun, and full of tropical flair—ideal for Indian summers or beach-style evenings. Light yet flavourful, this cocktail is sure to stand out with its vibrant taste and pulpy texture.

6. Watermelon Basil Vodka Smash

• Base Spirit: Vodka
• Tastes Like: Sweet and herb-fresh

The Watermelon Basil Vodka Smash is a sweet, refreshing cocktail with a burst of fresh flavours. To make it, add 100 grams of watermelon cubes and a few fresh basil leaves into a shaker. Muddle gently to release the juice and herbal aroma. Pour in 60 ml vodka, add ice, and shake well. Strain the mix into a glass and garnish with a lime wedge for an extra zing. The juicy watermelon offers natural sweetness, while basil adds a cooling, aromatic twist. It’s light, vibrant, and perfect for Indian summers when watermelon is in season. This cocktail is easy to make, visually appealing, and a great choice for garden parties or laid-back evenings with friends and family.

7. Lychee & Elderflower Martini

• Base Spirit: Gin or vodka
• Tastes Like: Floral and delicate

The Lychee & Elderflower Martini is a light, floral cocktail that’s perfect for elegant evenings. To prepare, add 45 ml of gin or vodka, 30 ml lychee juice, and 10 ml elderflower syrup into a shaker filled with ice. Shake well until the mix is chilled and smooth. Strain into a martini glass for a crisp, clean finish. The delicate sweetness of lychee pairs beautifully with the soft floral notes of elderflower, creating a drink that’s both refreshing and sophisticated. It’s ideal for cocktail nights, festive dinners, or any time you want to serve something a little fancy. This drink feels indulgent but is incredibly easy to make, making it a go-to option for classy gatherings with minimal effort.

8. Cucumber Melon Margarita

• Base Spirit: Tequila
• Tastes Like: Crisp and cool

The Cucumber Melon Margarita is a cool and creative twist on the classic margarita, perfect for hot and dry summer evenings. To make it, combine 45 ml tequila, 60 ml fresh muskmelon juice, 15 ml lime juice, and a few cucumber slices in a shaker with ice. Shake well until chilled and full of flavour. Strain into a chilled glass for a crisp, refreshing drink. The muskmelon adds a sweet, juicy base, while cucumber brings in a soothing freshness. The lime juice cuts through with a tangy brightness that balances everything perfectly. This cocktail is hydrating, flavourful, and ideal for outdoor gatherings or relaxing at home. It’s a unique take that feels both familiar and exciting in every sip.

Why Summer Cocktails Don’t Need Rum

Cocktails are all about flavour balance. And tropical flavours don’t belong to rum alone.

Fruits like pineapple, mango, passionfruit, and lychee work beautifully with:

• Vodka for a neutral base
• Gin for a botanical edge
• Tequila for a bold punch
• Whiskey for depth

These drinks can be easily made at home with locally available ingredients.

Final Sip!

Tropical cocktails don’t always need rum to deliver that beachy vibe. With these 8 refreshing recipes, you can bring island flavours into your home using tequila, vodka, gin, or whiskey. Whether you're lounging on a Mumbai balcony, relaxing on a Delhi rooftop, or soaking up the sun in a Goa beach shack, these cocktails offer something fun, fruity, and flavorful. From juicy mango and muskmelon mixes to floral lychee martinis and tangy tamarind punches, there’s a drink here for every mood and moment. Each one is easy to make, full of tropical charm, and crafted to keep things light and exciting. So go ahead—try one, or try them all. And don’t forget to toast to mixing things up beyond the usual rum routine.

India’s love for cocktails is growing like never before. Whether it’s a weekend house party, a date night, or a celebration at your favourite rooftop bar, cocktails are now a go-to choice. But what’s even more exciting is how Indian drinkers are experimenting with flavours. From fruity blends to spicy infusions, cocktails in India are no longer just about the alcohol—they’re about taste, mood, and experience.

In this article, we’ll explore the most popular cocktail flavours in India, how they’ve evolved, and why they’re loved. We’ll also highlight flavour combinations that are becoming common in Indian bars and homes.

Read more: Wine vs Beer: What Sets Them Apart (And What Your Tastebuds Say About You)

The Cocktail Culture is Booming in India

Over the last few years, cities like Mumbai, Delhi, Bengaluru, Goa, and Pune have seen a rise in craft cocktail bars and home mixologists. People now want drinks that match their personality and palate. They are moving beyond basic rum-and-cola or gin-and-tonic. Instead, they want cocktails with depth, flavour, and a story.

Young adults are especially drawn to Instagram-worthy cocktails that not only taste good but look amazing too. The Indian palate, known for loving bold and complex flavours, is naturally drawn to spicy, tangy, and fruity cocktails.

Know more: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

1. Citrus Zing: The Ultimate Crowd-Pleaser

Citrus cocktails are refreshing and sharp. They are perfect for India’s warm weather. Lime and orange flavours are common. These drinks wake you up and feel light. Bartenders use fresh juice, not bottled ones, to keep the taste real. Citrus also helps balance strong alcohol. Brands like Jimmy’s Cocktails and O’be Cocktails offer citrus mixers for easy use at home. Many people love citrus in gin, vodka, or tequila drinks. Even mocktails use these flavours. They pair well with grilled food and seafood. Lemon drops and orange spritzers are gaining fame in rooftop bars. The sour kick also works well with soda or tonic water. Young people prefer these for a fresh, non-heavy drinking experience. Great for brunches or beach parties.

• Why it’s popular: It’s light, refreshing, and balances out the strength of alcohol. Citrus also pairs well with both vodka and whiskey.
• Where you’ll find it: Almost every bar menu. Even Indian-made ready-to-drink cocktail brands are offering citrus-based mixes.

2. Berry Blast: Sweet Meets Tangy

Berry-flavoured cocktails are rich and colourful. These drinks are perfect for sweet lovers. Strawberries, raspberries, and blueberries bring both taste and beauty. Indian bars use real fruit, syrups, or muddled berries for deep flavour. Cocktails like berry mojitos or berry martinis are popular in Delhi and Mumbai lounges. Brands such as Perrier and Svami offer berry mixers and sodas that blend well with vodka or gin. Berry flavours pair well with desserts, cheese platters, and chocolate. These are go-to drinks for celebrations and romantic dates. Frozen berry cocktails are a hit during summer. Even low-alcohol berry coolers are now trendy in Indian quick commerce apps. Perfect for anyone who wants a mild yet flavorful drink that’s easy to enjoy.

• Why it’s popular: It’s vibrant, tastes sweet, and feels light. It also adds a beautiful pink or red colour to the drink.
• Personal tip: Try a cranberry vodka with a dash of soda—it’s simple and tasty.

3. Mango Magic: The Desi Favourite

Mango cocktails are all about tropical fun. Alphonso and Kesar mangoes are often used in Indian bars for the richest taste. These drinks are creamy, fruity, and comforting. Mango mixes well with rum, vodka, or tequila. Even sparkling water can lift its taste. Brands like Bartisans offer mango chilli syrup for easy DIY cocktails at home. You can also find pre-mixed mango cocktails in cans by Crafters or O’be. Many Indian hotels like Taj and Oberoi serve mango cocktails during summer menus. The drink feels nostalgic, as everyone in India has a mango memory. Adding mint or soda makes it refreshing. It's a seasonal favourite, mostly enjoyed between March to June. It’s a happy, feel-good flavour in every glass.

• Why it’s popular: Mango brings both sweetness and richness. It gives a tropical vibe and feels familiar to every Indian.
• Pro tip: Add a pinch of chilli powder or chaat masala to mango-based cocktails for a spicy twist.

4. Spicy Masala: India’s Signature Twist

Masala cocktails bring Indian spice to your glass. These drinks are bold, warm, and unforgettable. Ginger, black pepper, red chilli, and even turmeric are used in creative ways. Many top mixologists in India are adding masala syrups or infusions to classics like Bloody Mary or Margarita. Indian brands like Bab Louie & Co. are offering spice-infused mixers. Spicy guava and chilli orange are popular flavours for vodka-based cocktails. These drinks go well with street food like pakoras, samosas, or even kebabs. They are loved during monsoons and winter. Many bars in Bengaluru and Pune now offer a “masala cocktail section” on their menus. These flavours also match well with desi fusion snacks. A great pick for people who love drama in their drink.

• Popular drinks include Masala Bloody Mary, Spicy Guava Margarita, and Chilli Vodka.
• Why it’s popular: Indians enjoy spice in their food and now want it in their drinks too. It gives a kick and pairs well with salty snacks like peanuts or chakhna.

5. Coconut & Tropical Vibes: Beach in a Glass

Coconut cocktails feel like a beach holiday in a glass. They are light, sweet, and go down smooth. Coconut water, tender coconut, and coconut milk are used in cocktails. Pina Colada is the most famous coconut drink. It mixes rum, coconut cream, and pineapple. Many resorts in Goa and Kerala serve fresh coconut cocktails right from the shell. Coconut tastes best with white spirits like rum and vodka. Tropicana and Cocojal are two Indian brands offering good coconut bases. Coconut pairs well with pineapple, lychee, or mint. These drinks are perfect for pool parties or tropical-themed gatherings. They are low on alcohol feel and very hydrating. Many people also add coconut to mocktails or smoothies. It’s a soft and relaxing flavour.

• Why it’s popular: These flavours are light, mildly sweet, and remind you of a beach vacation. Coconut also goes well with rum and vodka.
• Tip for Goa lovers: Try a coconut-rum punch the next time you’re at a shack.

6. Herbal & Botanical: For the Classy Sipper

Herbal cocktails are elegant and soothing. They use natural flavours like mint, basil, lemongrass, thyme, or rosemary. These flavours are not too strong but add depth. Perfect for calm evenings and classy settings. Many five-star bars in India use homegrown herbs for freshness. Gin is the best alcohol to mix with herbs. Brands like Greater Than and Stranger & Sons promote herbal gin-based drinks. Lemongrass vodka and mint martinis are becoming common. These flavours are good for people who don’t like sugary drinks. Herbal cocktails also go well with grilled veggies or cheese. Many wellness bars now serve low-alcohol botanical drinks for health-conscious people. These cocktails smell good and taste clean. Ideal for sipping slow and enjoying every note.

• Why it’s popular: It’s perfect for slow sipping. The flavours are not too strong, making them great for those who enjoy light and aromatic drinks.
• Where to find it: Upscale bars and lounges in cities like Mumbai, Delhi, and Bengaluru.

7. Dessert Cocktails: Sweet Treats with a Buzz

Dessert cocktails are the best way to end a meal. They are rich, sweet, and creamy. Chocolate, coffee, caramel, and vanilla are most used in such drinks. Many are made with cream liqueurs like Baileys or Kahlúa. Bars in India are now offering desserts in a glass—like Tiramisu Martini or Chocolate Mudslide. These drinks work well in winter or as after-dinner specials. You’ll find dessert cocktails on many wedding menus. Brands like Pernod Ricard and Diageo have products that pair well with dessert mixers. They are perfect for those who don’t enjoy hard drinks but still want a buzz. Coffee-based cocktails are also trending in India’s café-bars. These drinks feel fancy and are great for special occasions. A hit among couples and women.

• Why it’s popular: It’s perfect after dinner. These cocktails feel like a dessert but with a kick.
• Perfect for: Date nights, anniversaries, and even weddings.

8. Fusion Flavours: Where Masala Meets Mango

Fusion cocktails are all about innovation. They mix Indian ingredients with global styles. Think tamarind mojito, rose-vodka soda, or aam panna margarita. These drinks reflect India’s bold flavours and modern tastes. Many Indian bars now offer signature fusion cocktails using local herbs, spices, and fruits. Chefs and bartenders collaborate to match cocktails with regional cuisines. For example, a kokum-infused drink with seafood or a paan-flavoured cocktail with North Indian meals. Brands like DesmondJi and Satiwa are experimenting with local ingredients in their cocktail kits. These flavours make drinks stand out and spark conversation. Fusion cocktails are a big hit in wedding bars and curated food festivals. They offer something new in every sip. Great for people who love trying new things.

• Why it’s popular: It surprises the drinker. You get the comfort of desi flavours with the twist of global mixology.
• Where to try it: Concept bars in India like PCO (Delhi), Toit (Bangalore), and Cobbler & Crew (Pune).

Also check: 9 Facts You Should Know About Beer

The Most Overrated Beer Styles: Are They Really Worth the Hype?

Flavours That Turn Every Sip Into a Party

Bars are now experimenting with smoky and floral flavours. Think smoked cocktails with hints of cinnamon or floral ones with rose or hibiscus. Another trend is low-alcohol cocktails with fresh fruit infusions—ideal for health-conscious drinkers.

For house parties, try ready-to-mix kits or pre-made cocktail bottles. Brands like Jimmy’s Cocktails, Bartisans, and O’Be Cocktails in India offer great options. Popular flavours: Mango Chilli Margarita, Spiced Mojito, and Passion Fruit Martini.

• Love mango? You’re a nostalgic romantic.
• Prefer spicy cocktails? You’re bold and adventurous.
• Into berry drinks? You enjoy fun and sweetness.
• Pick herbal cocktails? You like elegance and simplicity.

The Bottom Line!

India’s cocktail scene is growing fast and becoming more exciting every year. From refreshing citrus flavours to bold spicy Indian twists, there is a wide variety to suit every taste. Whether you are enjoying a drink at a stylish bar or mixing cocktails at home, these popular flavours offer something unique. Citrus-based cocktails bring a zesty freshness, while berry and mango flavours add sweetness and tropical vibes. Spicy masala cocktails give a warm, bold kick inspired by Indian spices. Herbal and botanical blends offer a subtle, calming touch. Coconut and dessert-flavoured drinks are perfect for relaxing moments. Fusion cocktails creatively combine Indian ingredients with global styles, making the experience even more interesting. Next time you raise your glass, explore these trending flavours to find your new favourite cocktail.

Wine and beer are two of the most loved alcoholic drinks, not just globally, but in India too. You’ll find them at weddings, parties, rooftop dinners, or even a quiet night at home. But have you ever stopped to wonder what truly sets them apart? Is it just about taste, or is there more to the story?

Wine is usually made from fermented grapes and often considered a more elegant or formal drink. It pairs beautifully with fine dining and is often linked with occasions that call for a little sophistication. On the other hand, beer is brewed from grains like barley or wheat and is seen as more casual, fun, and perfect for relaxed settings like a friends' get-together or a cricket match. In India, both drinks are gaining popularity across cities and age groups. Younger audiences are especially open to trying different types, from craft beers to fruity wines. So which one suits your taste and lifestyle better—wine or beer?

Read more: 9 Facts You Should Know About Beer

Wine vs Beer: The Basic Breakdown

Let’s start with the basics.

Wine is made from fermented grapes. Different types of grapes give us red, white, and rosé wines.

Beer, on the other hand, is made from grains like barley and wheat. The grains are brewed and fermented to produce beer.

Here’s a quick comparison:

The Ingredient War: Grapes vs Grains

Wine gets its taste from the grapes, the region, and how long it’s aged. Indian wineries like Sula and Grover Zampa use locally grown grapes from places like Nashik. Beer is made from malted grains, hops, and yeast. Craft beer brands in India like Bira, Simba, and White Owl experiment with local ingredients to make unique brews. If you love fruity, smooth flavors, wine might be for you. If you enjoy bitter, crisp, and refreshing tastes, beer might win.

Know more: How to Pair Beer with Indian Food: A Desi Guide to Perfect Pints

Fermentation Station: How They're Made

The process of making wine and beer may seem similar at first—both involve fermentation—but they are quite different in terms of time, ingredients, and techniques.

Wine-Making Process:

• Wine is made by fermenting grapes.
• Natural sugars in the grapes are consumed by yeast, producing alcohol and carbon dioxide.
• The type of grape, the soil, and the climate all influence the taste and aroma of the wine.
• After fermentation, the wine is usually aged in oak barrels or bottles for several months or even years.
• This aging process enhances flavor, smoothness, and aroma.
• Wine-making is delicate and often takes time, care, and precision.

Beer-Brewing Process:

• Beer is brewed using grains like barley or wheat.
• The grains are first soaked in hot water to extract sugars.
• Yeast is then added to ferment the sugars into alcohol.
• Hops may be added for bitterness and aroma.
• The brewing process is typically faster—most beers are ready within a few weeks.
• Beer-making allows for more experimentation with flavors, styles, and ingredients.

In short, wine is an art of aging, while beer is a craft of creativity and speed. Both reflect tradition and innovation in their own unique ways.

Also check: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

Wine for the Mind, Beer for the Buzz?

Wine generally has a higher alcohol content compared to beer. A standard glass of wine contains about 12% alcohol, while a pint of beer has around 5%. This difference also reflects how they’re usually enjoyed. Wine is seen as a “slow-sipper,” making it ideal for quiet evenings, romantic dinners, or fine-dining experiences. It’s about savoring every sip. Beer, on the other hand, is more casual and fun. It’s perfect for social settings like house parties, barbecues, or watching a cricket match with friends. Your choice might just depend on the mood, the moment, or the kind of gathering you’re attending.

Global Sips: A Look at the Culture Around the World

• In France and Italy, wine is a part of daily meals.
• In Germany and the USA, beer is a social drink with festivals like Oktoberfest.
• In India, both wine and beer are rising in popularity, especially among the younger crowd who love trying global trends.

The Indian alcoholic beverage market is expected to grow at over 7% CAGR. Beer holds the largest share, but wine is rising fast thanks to health-conscious and premium lifestyle trends.

Wine or Beer – Which One Wins Your Heart?

Still confused? Here’s a fun checklist.

Choose wine if:

• You enjoy mild and fruity drinks.
• You love cheese, pasta, and fine dining.
• You’re okay spending a bit more for premium taste.

Choose beer if:

• You like chilled, refreshing drinks.
• You prefer casual food like burgers, biryani, or fries.
• You enjoy local and craft flavours.

Check more: The Most Overrated Beer Styles: Are They Really Worth the Hype?

The Bottom Line!

Both wine and beer bring unique and enjoyable experiences to the table. Choosing between them depends on your taste, the food you’re pairing them with, and the occasion. Wine is great for a relaxed evening or a special dinner, while beer suits casual hangouts, parties, or a cricket match with friends. India’s beverage market is growing fast, and there’s something for everyone—from fruity wines to bold craft beers. So, the next time you're browsing the aisles or attending a gathering, take a moment to consider your mood. Why not explore both and discover what suits you best?

Beer is one of the world’s oldest and most widely enjoyed beverages, with a history that goes back thousands of years. Over time, it has evolved from a basic fermented grain drink into a cultural and social staple across the globe. Whether you're relaxing with a chilled pint on a hot summer evening or sampling a craft brew at a weekend gathering, beer has become a symbol of leisure and lifestyle for many.

In India, the popularity of beer is rising steadily, especially among the younger generation. Cities like Mumbai, Delhi, Bangalore, Pune, and Hyderabad have seen a significant increase in beer consumption. The shift is driven by changing tastes, greater exposure to global trends, and the emergence of local craft breweries. Young adults in urban areas are exploring different styles and flavours — from light lagers and smooth wheat beers to bold IPAs and fruity ales. Beer is no longer seen as just a party drink; it’s now part of social events, dinners, festivals, and casual evenings with friends. As India’s beer culture continues to expand, it’s becoming more refined, diverse, and exciting than ever before. This article breaks down 9 important and interesting facts you should know about beer, including how it's made, its types, and why India is embracing it more than ever.

Read more: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

1. Beer Has Been Around for Thousands of Years

Beer is not a modern-day drink. It dates back to around 5000 BC, when it was brewed in ancient Mesopotamia. Some historians believe it was even made before bread. Back then, people used fermented grains to create a drink that gave them energy and nutrition.

In fact, beer was considered safer to drink than water during the Middle Ages in Europe. It was often brewed in homes and monasteries.

2. Not All Beers Are the Same

There are many types of beer, but they are mainly divided into two categories — lager and ale.

• Lager is light, crisp, and refreshing. It’s usually served cold.

• Ale is heavier, more flavourful, and has a stronger taste. It includes styles like stout, porter, and India Pale Ale (IPA).

• Wheat beers are becoming popular in India due to their smooth and fruity taste.

Knowing the type of beer helps you choose what suits your taste buds better.

Know more: The Most Overrated Beer Styles: Are They Really Worth the Hype?

3. Beer Ingredients Are Simple But Powerful

Beer is made from just four key ingredients:

• Water

• Barley (or other grains)

• Hops

• Yeast

Each ingredient plays a special role. Barley gives the beer its body and sweetness. Hops add bitterness and aroma. Yeast is what makes the alcohol and bubbles. The quality of water also affects the taste of beer. Many Indian craft breweries now focus on using local ingredients for a unique flavour.

4. Ancient People Drank Beer Like a Meal

Beer wasn’t always just for fun. In ancient Egypt and Sumeria, beer was treated like food. It had enough calories and nutrients to be used as a meal, especially for workers. It was often called "liquid bread" because it came from grains, just like bread does.

5. Beer in India Is Growing Fast

India has seen a rise in beer consumption over the past few years. Cities like Pune, Bengaluru, and Gurgaon are home to many microbreweries. These breweries make small batches of beer, often with unique Indian flavours. Brands like Bira 91, Simba, White Owl, and Kati Patang have made Indian beer more stylish and modern. Young consumers prefer lighter beers like wheat beers or fruity ales. According to market reports, the Indian beer market is expected to grow at over 8% annually. The demand for craft beer is rising especially among millennials and Gen Z.

Also check: Top 6 Indian States Where Women Drink the Most: The Rise of the Female Drinker

How to Pair Beer with Indian Food: A Desi Guide to Perfect Pints

6. Beer and Science Go Hand in Hand

The process of making beer is called brewing. During this process, yeast eats the sugars in the grains and creates alcohol and carbon dioxide. This natural reaction is called fermentation. The amount of alcohol in your beer is shown by ABV (Alcohol By Volume). Most beers in India range between 4.5% and 8% ABV. Understanding how beer is made helps you choose your drink better and also avoid overconsumption.

7. Beer Tastes Better with the Right Food

Pairing food with beer can make your meal more enjoyable. In India, beer goes well with spicy and fried foods.

Try these combos:

• Wheat beer with butter chicken or pav bhaji

• Lager with pakoras, chaat, or chicken wings

• IPA with grilled kebabs or paneer tikka

Beer brings out the flavours in food, and vice versa.

8. Don’t Fall for Common Beer Myths

Many people believe things about beer that aren’t actually true. One common myth is that dark beers are always stronger, but the truth is that the colour of a beer doesn’t determine its alcohol content — many dark beers can be quite mild, while some lighter ones can pack a punch. Another misconception is that beer must be served ice-cold. While a chilled beer is refreshing, serving it too cold can dull its natural flavours and aromas, especially in craft or specialty brews. Perhaps the most popular myth is that beer causes a “beer belly.” In reality, weight gain comes from consuming more calories than you burn, which often includes overeating and lack of physical activity, not just drinking beer. Understanding these facts helps you enjoy beer in a smarter, healthier, and more informed way.

9. Beer Is Loved Across the Globe

Each country has its own beer culture.

• Germany is known for its Oktoberfest and lagers.

• Belgium makes some of the world’s finest ales.

• Japan is popular for light beers like Asahi and Sapporo.

• Mexico is famous for Corona and Modelo.

India is joining this list with its local craft beer revolution. Today, you can find Indian-style beers on tap in the UK, Singapore, and the UAE.

The Bottom Line

Beer is more than just a chilled beverage you enjoy on weekends — it’s a rich blend of history, science, art, and culture. With its origins dating back thousands of years, beer has been a part of human celebrations, rituals, and daily life across the globe. In modern India, beer is undergoing a major transformation. The rise of craft breweries and locally-inspired brews is giving consumers a more personalised and flavourful experience. From wheat beers with fruity notes to ales infused with Indian spices, the beer scene is evolving with taste and creativity. So, the next time you take a sip, remember you’re not just enjoying a drink — you’re part of a timeless global tradition that continues to grow and innovate.

Beer and Indian food may seem like an unusual match at first glance. But when paired thoughtfully, they can elevate each other in surprising ways. The bold spices and rich textures of Indian cuisine, when balanced with the right beer, create a flavour experience that's hard to beat. With India’s growing love for craft beers, more people are exploring how hops and malts can work with everything from street food to royal curries. A light wheat beer can tone down the creaminess of butter chicken, while a bitter IPA can stand up to the heat of a tandoori platter. Even a humble fish fry finds a refreshing friend in a crisp lager. This guide brings you easy tips and relatable examples to help you pair your favourite Indian dishes with the right brew. Whether you’re planning a dinner party or just want to enhance your weekend meal, these beer pairings will make your experience more flavourful and fun — no expert knowledge needed.

Read more: The Most Overrated Beer Styles: Are They Really Worth the Hype?

Why Beer Works with Indian Food

Indian food is full of strong flavours, bold spices, and rich textures. From creamy curries to deep-fried snacks, every dish has a story. Beer, with its wide range of taste profiles, balances the heat, richness, and spice.

• Carbonation: Beer’s fizz cuts through oil and richness.

• Bitterness: The hops in beer balance strong spices.

• Sweetness: Some beers have a slight sweetness that cools spicy food.

• Cold temperature: A chilled beer soothes the palate after spicy bites.

In short, beer cleans your palate and prepares it for the next bite. This is why it works so well with Indian dishes.

Know more: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

Know Your Beer Types First

Before pairing, it's good to know a little about different beer types. Each one has its own taste, colour, and strength.

• Lager: Light, crisp, and refreshing. Good with snacks and light meals.

• Wheat Beer: Smooth, slightly fruity, and cloudy. Great with creamy dishes.

• Pilsner: Bitter and crisp. Balances oily and spicy food.

• Pale Ale: Hoppy and aromatic. Good with grilled or tandoori food.

• IPA (India Pale Ale): Bold and bitter. Matches well with strong-flavoured dishes.

• Stout: Dark, rich, and sweet. Pairs well with desserts or spicy meat dishes.

Pairing Indian Dishes with the Right Beer

Let’s break down which beer goes well with common Indian favourites:

1. Butter Chicken + Wheat Beer

Butter chicken is rich, creamy, and mildly spiced with a tomato base. Its smooth texture and slight sweetness call for a beer that won’t overpower its delicate flavours. A wheat beer is the perfect match here. It’s light, slightly fruity, and has a smooth mouthfeel that complements the curry’s creaminess. The carbonation in wheat beer also cuts through the richness, refreshing your palate with every sip. This pairing is ideal for those who love mild yet flavourful dishes with balanced drinks.

2. Rogan Josh + Amber Ale

Rogan Josh is a spicy, aromatic Kashmiri mutton curry with bold flavours from cloves, cardamom, and Kashmiri red chillies. The slow-cooked meat and rich gravy demand a beer with a strong character. Amber ale fits perfectly here. With its roasted malt base, caramel notes, and medium body, it complements the intensity of Rogan Josh without overwhelming it. The slightly sweet yet bitter taste of amber ale balances the curry’s spices, enhancing the overall depth of flavour in every bite and sip.

3. Paneer Tikka + Pale Ale

Paneer tikka is a classic tandoori appetiser made with marinated paneer cubes grilled to smoky perfection. Its bold flavours, spiced yoghurt coating, and charred edges pair beautifully with a pale ale. Pale ales are known for their hop-forward taste with citrusy and herbal notes. This hoppy bitterness balances the spice and enhances the grilled, smoky profile of the paneer. The moderate strength of pale ale ensures it doesn’t dominate the dish, making it a well-rounded and satisfying pairing for vegetarian food lovers.

4. Tandoori Chicken + IPA

Tandoori chicken is smoky, spicy, and marinated in yoghurt with robust Indian spices before being cooked in a clay oven. Its charred skin and juicy meat are full of flavour. An India Pale Ale (IPA) works wonderfully with this. Its hoppy bitterness and citrus notes cut through the spices and smoke, balancing the dish while highlighting its punch. The boldness of IPA keeps up with the richness and spice of tandoori chicken, making this pairing exciting and intensely satisfying.

5. Fish Fry + Lager

Fish fry is a crispy, spiced snack popular across coastal regions of India. Typically marinated with turmeric, red chilli, and lemon, then shallow-fried to golden perfection, it's crunchy outside and juicy inside. A lager’s light, clean profile pairs perfectly here. Its subtle bitterness and refreshing finish cool the spices and cleanse your palate. Since fish has delicate flavours, a lager won’t overwhelm the dish. This pairing is great for evenings when you want something crisp, spicy, and easy to enjoy with friends.

6. Chole Bhature + Pilsner

Chole Bhature is a North Indian favourite, combining spicy chickpea curry with fluffy deep-fried bread. It’s heavy, rich, and packed with bold masala flavours. A pilsner, known for its crisp bitterness and light body, provides the perfect contrast. The pilsner’s sharpness cuts through the heaviness and oil, cleansing your palate and balancing the spice. Its dry finish ensures the dish doesn’t feel overly greasy, making the meal feel lighter while still retaining all the indulgent charm of this street-food staple.

Also check: Top 6 Indian States Where Women Drink the Most: The Rise of the Female Drinker

Desi Snacks & Beer: Chakhna Made Better

In India, snacks (or chakhna) are often served with alcohol. Pairing them with the right beer can enhance your snacking session.

• Samosas + Lager: The crispness of the lager complements the crunchy exterior and spicy filling.

• Masala Peanuts + IPA: The strong spice goes well with a bitter beer like IPA.

• Aloo Tikki + Wheat Beer: The soft and spicy patty works well with the light fruity notes of wheat beer.

• Bhujia + Pale Ale: The salt and spice balance beautifully with a hop-forward pale ale.

Indian Craft Beer Brands to Try

Support local brands while pairing! Here are a few Indian craft beers you can easily find:

• Bira 91: Known for its wheat and blonde beers.

• Simba: Offers stout, wheat, and light lagers.

• White Owl: Their Spark wheat beer is great for beginners.

• Kati Patang: Known for bold, flavourful ales and lagers.

• Gateway Brewing Co. (Mumbai): Offers small-batch, fresh brews.

These brands are widely available in cities like Mumbai, Delhi, Bangalore, Pune, and Hyderabad.

Pour, Pair & Enjoy

Pairing beer with Indian food is about balance. It’s not just about cooling down the spice, but also highlighting the flavour of each dish. Whether you’re at a pub or planning a night in with friends, try different combinations. Don’t be afraid to mix and match. Every Indian household has its own food traditions. Use this guide to discover what works best for you. From Sunday biryanis to festive samosas, there’s always a beer that fits. Cheers to flavourful sips and unforgettable bites.

Beer has become more than just a casual drink, it’s a lifestyle choice, a party essential, and even a personality marker for many. In India, especially among the urban youth, beer drinking has evolved from simple lagers to experimental craft brews with fancy names and premium price tags. It’s now common to see people sipping IPAs, sours, and barrel-aged stouts, often more for the status than the actual taste. But let’s be honest, are all these hyped beer styles really that good? Many of them are over-marketed, over-priced, and often overdone. Some are too bitter, sour, or complicated for the average Indian palate. Yet, they continue to dominate menus and conversations.

With the craft beer scene booming in cities like Bengaluru, Pune, Mumbai, and Delhi, it’s worth pausing to think: are we drinking these beers because we truly enjoy them, or just because they’re trendy? This article takes a closer look at some of the most overrated beer styles in the market. Let’s cut through the hype and figure out which beers are actually worth your time—and which ones you can skip.

Read more: Is Beer Good for Your Health? Here's the Truth You Should Know

1. IPA (India Pale Ale): Too Much Hype, Too Little Balance

IPAs are everywhere today. Every craft brewery in India seems to have at least two types of IPAs on the menu. They’re bitter, bold, and marketed as the “real beer” for true beer lovers. But here’s the truth. Most IPAs are just too bitter. While hop lovers might enjoy the punch, the average drinker may find them hard to handle. They often lack balance, and many versions end up tasting the same. In India, where spicy food is the norm, bitter IPAs can be a poor match. Yes, IPAs started strong. But today, they're more of a trend than a taste.

2. Sour Beers: Tart Isn’t Always Tasty

Sour beers are an acquired taste. They are made using wild yeast and bacteria to create a tart, funky flavour. While they are unique, they’re not for everyone. In cities like Mumbai, Bengaluru, and Delhi, sour beers are gaining popularity in craft bars. But most people end up ordering them once and never again. The strong sourness can feel more like drinking vinegar than enjoying a chilled brew. If you like lemonade with a twist, maybe this is your style. But for most of us, sour beers are all marketing and no magic.

Know more: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

3. Lagers: Safe, But Too Safe

Lagers are the most common beer style in India. Brands like Kingfisher, Budweiser, and Tuborg serve up millions of pints each year. They’re easy to drink and widely accepted. But let’s face it. They’re boring. Lagers are light, fizzy, and mild in flavour. They don’t challenge your taste buds or offer anything new. They are the “safe” option, perfect for beginners but forgettable for those who want something different. There’s nothing wrong with a cold lager on a hot day. But calling it “the best beer” is a stretch.

4. Hazy/Juicy IPAs: More Looks Than Taste

Hazy or juicy IPAs look amazing on Instagram. Their cloudy appearance and fruit-forward flavours make them popular among influencers and first-timers. But many hazy IPAs are all about the look. They’re often overloaded with hops and fruit, which can make the taste too complex or even confusing. Some end up tasting like alcoholic fruit juice. Yes, they’re a step up from regular IPAs in terms of appeal. But when you sip it, it’s more hype than flavour.

5. Barrel-Aged Beers: A Pricey Gimmick?

Barrel-aged beers are made by storing beer in whiskey, rum, or wine barrels for extra flavour. They’re known for being rich, strong, and expensive. But here’s the catch—many of these beers are so high in alcohol and complexity that you can’t even enjoy more than a few sips. They are priced higher, yet often feel more like a show-off product than something you’d genuinely crave. In the Indian market, these are often found in luxury pubs or as limited editions. But unless you really love bold, boozy flavours, you might find them overrated.

Also check: 6 Benefits of Drinking Black Coffee

6. Pastry Stouts: Are We Drinking Dessert?

Pastry stouts are sweet, dark beers that include ingredients like chocolate, vanilla, and even brownies. They’re popular in Western markets and slowly entering Indian craft breweries. They taste like dessert. And while that sounds fun, it stops feeling like beer after a few sips. The sweetness can be overwhelming. It’s a fun idea, but most drinkers don’t go back for round two. If you want chocolate, order a dessert. If you want beer, skip the pastry stout.

7. Wheat Beers: Soft and Simple, But Overdone

Wheat beers like Hoegaarden and Bira 91 White are popular in India. They’re smooth, slightly fruity, and easy to enjoy. But that’s about it. These beers are mild and safe, much like lagers. They’re ideal for beginners but offer little to those seeking flavour complexity. Once you try a few, they all start tasting the same. The problem isn’t the beer itself, but the praise around it. People call it "premium" when it’s just soft and simple.

Check more: Top 6 Indian States Where Women Drink the Most: The Rise of the Female Drinker

8. Beer Styles That Sound Cooler Than They Taste

Names like "Hazy Cosmic IPA" or "Barrel-Aged Vanilla Imperial Stout" make beers sound exciting. But many of these styles are just fancy labels for average drinks. Don’t let trendy names fool you—taste always comes first.

9. Craft Beer FOMO: When Global Trends Don’t Translate in India

The Indian beer market is going through a major shift, with cities like Bengaluru, Pune, Mumbai, and Delhi leading the craft beer boom. Microbreweries are popping up everywhere, offering global styles like IPAs, sours, and stouts. But not every international trend works in India. Many popular Western beers don’t match our food habits, climate, or taste preferences. While heavy, bitter, or overly sour beers might appeal abroad, Indian drinkers often prefer lighter, smoother, and more refreshing brews. The success of local wheat beers and lagers proves that taste matters more than trend. Global isn’t always better—it just has better marketing.

Not Worth the Price of a Pint

In India, it’s common to find imported beers or limited-edition craft brews priced anywhere between Rs 500 to Rs 800 per pint. These beers often come with fancy packaging, global awards, or exotic-sounding ingredients. But does the high price always mean better quality? Not really. Many local craft breweries offer fresh, flavourful beers at nearly half the price—around Rs 250 per pint. These homegrown options are brewed closer to the source, which means they’re fresher and often tailored to Indian taste preferences. While it’s tempting to go for premium imports, price doesn’t always equal performance. Sometimes, the best beer is the one brewed around the corner, not the one flown across continents. Don’t get carried away by hype and high pricing.

What Beer Snobs Say vs. What They Really Mean

• “It has a bold hop-forward character.” → It’s really bitter.
• “There’s a funky, wild finish.” → It tastes weird.
• “It’s complex and layered.” → You won’t know what’s happening in your mouth.

Beer tasting notes often sound smart but can be confusing. Trust your own taste over the jargon.

The Bottom Line!

At the end of the day, taste is personal. What one person loves, another may hate. The problem starts when certain beer styles become trends, and everyone feels pressured to like them. In India’s growing beer scene, it’s important to try new styles—but also to be honest about what you enjoy. Whether it’s a simple lager or a Belgian tripel, drink it because it makes you happy. And next time someone hands you a sour beer or a barrel-aged stout, take a moment to ask—am I drinking this for me, or for the hype?

Beer is one of the oldest and most loved alcoholic drinks in the world. Whether it’s a chilled pint after a long day or a weekend with friends, beer holds a special place in many people’s lives — even here in India. But one question always comes up: Is beer good for your health? Let’s break it down and understand what science, culture, and common sense say. India’s beer culture has evolved a lot. From Kingfisher and Haywards to new-age wheat beers and craft breweries, people today want more than just a buzz — they want quality and health benefits too. But does beer really offer any health perks?

The answer isn’t black or white. Beer does have some good qualities, but only when consumed in moderation. Let’s look at what’s inside your bottle first.

What’s in Your Pint? A Look at Beer’s Nutritional Profile

 Beer is crafted from four main ingredients — water, grains (usually barley), hops, and yeast. Each ingredient plays a unique role in giving beer its flavour, aroma, and texture. Barley provides the sugar needed for fermentation, hops add bitterness and aroma, yeast helps convert sugars into alcohol, and water acts as the base. Since these are all natural ingredients, beer can offer small amounts of nutrients like B vitamins, antioxidants, and minerals when consumed in moderation. While it’s not a health drink, beer in small quantities can be mildly nutritious, making it more than just a refreshing beverage for many drinkers. 

Here's what you get from one regular 330 ml bottle of beer:

• Calories: Around 150
• Carbs: 13–15 grams
• Alcohol: About 4–6% ABV
• Vitamins: Small amounts of B vitamins like niacin, riboflavin, and folate
• Minerals: A little magnesium, potassium, and silicon

Unfiltered beers (like craft or wheat beer) also have dietary fiber, which helps in digestion.

Read more: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

The Good Side: Health Benefits of Moderate Beer Drinking

When consumed in small amounts, beer may offer the following health benefits:

• Heart Health: Some studies suggest that moderate beer drinking can lower the risk of heart diseases. Beer may help raise “good” HDL cholesterol, which is good for your heart.
• Stronger Bones: Beer has dietary silicon, a mineral linked to stronger bones and a lower risk of osteoporosis.
• Kidney Health: Light beer intake may reduce the risk of kidney stones, according to research from Finland and the U.S.
• Mental Relaxation: A glass of beer may help reduce stress and help you feel more relaxed after a long day.

But remember, these benefits only come with moderate drinking — not bingeing.

Also check: Top 6 Indian States Where Women Drink the Most: The Rise of the Female Drinker

Hold Up! The Not-So-Great Side Effects of Beer

While there are some health benefits, beer also has risks — especially when you drink too much.

• Weight Gain: Yes, the “beer belly” is real. Beer is high in empty calories. Drinking often can lead to fat gain, especially around the stomach.
• Liver Damage: Long-term or heavy drinking can harm your liver. It increases the risk of liver disease and fatty liver.
• Sleep Issues: Alcohol messes with your sleep cycle. You may fall asleep quickly but won’t sleep deeply.
• Addiction Risk: Beer may seem light, but alcohol is addictive. Regular drinking can lead to alcohol dependence over time.

How Much Is Too Much? The Golden Rule of Moderation

In India, there is no official daily guideline for alcohol. But globally, health experts suggest:

• Men: No more than 2 small beers a day
• Women: No more than 1 small beer a day

More than that can harm your liver, brain, and heart in the long run.

Also, beer is not safe for:

• Pregnant women
• People with liver or kidney problems
• Diabetics (unless advised by a doctor)

Know more: 12 Delicious High-Protein Foods to Eat Daily for a Healthier You

Cheers the Right Way: Best Time to Drink Beer for Health

If you do choose to drink beer, timing matters.

• Not before sleep: It affects REM sleep and causes you to wake up tired
• Not on an empty stomach: It increases alcohol absorption
• Best time: Late afternoon or early evening, along with a meal

Some people also enjoy a beer after running or workouts, but it's better to stick to water or protein-based drinks.

Myths About Beer You Probably Believe

Let’s bust some common beer myths:

Myths: 

• Beer always gives you a belly
• Dark beer is stronger
• Beer is healthier than spirits

Truth: 

• Only if you drink too much and eat poorly.
• Not always. Color doesn’t equal alcohol strength.
• Only if consumed in small amounts and not daily.

Kingfisher to Craft: Is Indian Beer Getting Healthier?

India now has dozens of local beer brands offering better choices:

• Bira 91: Offers wheat beers, low bitterness, and fewer additives
• Simba: Focuses on natural craft beers
• White Owl: Offers light, crisp beers for health-conscious drinkers
• Kati Patang: Uses Himalayan spring water and no artificial flavors

These craft beers are unfiltered and brewed in small batches, often with fewer preservatives.

Finding Your Balance

If you’re into fitness, drinking beer too often can pull you back. Beer reduces muscle recovery, adds extra calories, and may increase fat storage. But enjoying a beer once in a while — maybe after a long hike or celebration — won’t hurt your goals. Balance is key. Beer can be good in small amounts. It offers some health perks but comes with risks too. If you have any health condition or take medication, talk to your doctor before drinking. At the end of the day, beer is a social drink — not a health drink. Use it to celebrate, not to self-medicate.

Final Pour!

Beer isn’t a villain, but it’s not a hero either. Like many things, it’s best enjoyed in moderation. In India, the beer culture is still taking shape, especially with the rise of craft and unfiltered brews. With so many new choices, it’s easy to get carried away. But it’s important to stay informed about what you're drinking. Beer can offer some minor health benefits, but only when consumed responsibly. Overconsumption can lead to serious health issues, both physical and mental. So, whether you're sipping on a local craft beer or an international label, know your limits. Drink smart. Drink less. And make your beer moments enjoyable and guilt-free. Staying healthy is always in style, no matter the trend.

Indian cuisine is a celebration of bold spices, aromatic curries, and rich textures that make every bite memorable. But when it comes to pairing these vibrant dishes with alcohol, things can get a little confusing. Should you choose wine, beer, whiskey, or a cocktail? And which drink pairs best with spicy or creamy dishes? The answers aren’t always obvious — but that’s where this guide comes in. The key to perfect food and alcohol pairing lies in balance. The right drink not only complements the taste but also enhances the entire dining experience. A crisp beer can cool down spicy street food, while a fruity wine can lift the richness of a butter chicken. Whiskey, gin, and even liqueurs can pair surprisingly well with Indian starters and desserts.

Whether you’re hosting a house party, planning a romantic dinner, or simply treating yourself to a flavorful thali, knowing how to pair your meal with the right alcohol can make all the difference. It’s about exploring new combinations, having fun with flavors, and creating unforgettable food moments. Let’s dive in and match your favorite dishes with their ideal drinks!

Read more: Top 6 Indian States Where Women Drink the Most: The Rise of the Female Drinker

Why Alcohol Pairing Matters with Indian Food

Indian cuisine uses a wide variety of ingredients like cumin, cardamom, turmeric, and chilli. These spices can either blend beautifully or clash badly with alcohol. A good pairing balances the heat, highlights the flavor, and refreshes the palate.

Unlike Western dishes, Indian food is often spicier, richer, and more layered. This makes the choice of drink even more important.

Before jumping into specific pairings, here are a few basic tips:

• Match the weight: Light dishes go well with lighter drinks. Rich dishes need fuller-bodied alcohol.

• Balance the spice: Spicy food pairs better with sweet, fruity, or low-alcohol drinks.

• Avoid bitterness: Strong, bitter drinks can make spicy food feel hotter.

• Look for contrasts or harmony: You can either match flavors (butter chicken with creamy wine) or contrast them (spicy chaat with cold beer).

Classic Indian Dishes and Their Alcohol Soulmates

Here’s a detailed look at which drinks go best with popular Indian meals.

1. Butter Chicken + Chardonnay or Cream Ale: The creamy texture of butter chicken pairs beautifully with a slightly oaky Chardonnay or a soft cream ale. Both help cut through the richness.

2. Rogan Josh + Shiraz or Indian Single Malt: This Kashmiri mutton dish is bold and spicy. A full-bodied red like Shiraz or a warm Indian whiskey like Amrut Single Malt works well.

3. Paneer Tikka + Wheat Beer or Rosé: Grilled paneer has a smoky flavor. A cold wheat beer or a fruity Rosé wine adds freshness and makes the dish lighter.

4. Biryani + Lager or Riesling: Biryani is rich and aromatic. A crisp lager balances the spices. A semi-sweet Riesling cools the heat while keeping the flavors alive.

5. Aloo Tikki + Spiced Rum or Tangy Vodka Mix: The crispy, spicy aloo tikki pairs beautifully with a spiced rum cocktail or a tangy vodka-based drink. The warmth of the rum or the zestiness of citrusy vodka blends balances the bold flavors of the snack.

6. Chicken Vindaloo + IPA or Hard Cider: Vindaloo is spicy and tangy. A chilled India Pale Ale adds a bitter edge that works surprisingly well. You can also go for an apple-based cider to tone down the heat.

Know more: 6 Fermented Drinks Known To Support Digestive Health

These Top Indian Dishes Made Their Place in the World's Best Street Food List

Desi Starters and Their Perfect Party Sips

At any Indian party, appetizers are stars. Here’s how to make them shine even more.

• Chicken Tikka: Serve with smoky whiskey or a spicy old fashioned.

• Hara Bhara Kabab: Try with a gin and cucumber tonic.

• Paneer Pakora: Best with wheat beer or dry cider.

• Tandoori Fish: White wine or light beer brings out the flavor.

Desi Cocktails You Must Try

Want to impress your guests? Try these Indian-inspired cocktails at your next dinner party.

• Masala Mojito: A desi twist on the classic mojito, this version adds a pinch of black salt and roasted jeera powder to the usual mix of mint, lime, sugar, and soda. The result is a refreshing, tangy drink with a subtle earthy kick that pairs well with spicy Indian starters.

• Chilli Mango Margarita: This bold cocktail blends sweet mango puree, zesty lime, smooth tequila, and a hint of red chilli. The heat from the chilli balances the tropical sweetness, creating a fiery-sweet sip that’s perfect for summer evenings or alongside chatpata Indian snacks like sev puri or paneer tikka.

• Tamarind Whiskey Sour: A tangy and bold fusion drink, this cocktail uses tamarind pulp for a punch of sourness, balanced by the smoothness of whiskey, lemon juice, and a touch of honey. It’s a great match for rich Indian dishes or grilled kebabs, adding complexity to every bite and sip.

• Cardamom Espresso Martini: This twist on the classic espresso martini brings in Indian flavors with a dash of cardamom. Vodka, strong coffee, and sugar syrup come together with the warm spice to create a bold, aromatic drink. Ideal for after-dinner sipping or paired with chocolate-based Indian desserts.

These drinks offer a mix of spice, freshness, and fun.

Also check: 12 Delicious High-Protein Foods to Eat Daily for a Healthier You

Choose Based on the Occasion

Not every party is the same. Your drinks shouldn’t be either.

• House Party: Go for beer buckets, wine coolers, or ready-to-mix cocktails.

• Date Night: Choose wine, light cocktails, or a signature drink.

• Festive Gathering: Offer a mix of whiskey, wine, and fun Indian cocktails.

Non-Alcoholic Pairing Options

Not everyone drinks. But they can still enjoy a great pairing.

• Sparkling Water: With lime or herbs, it’s refreshing and simple.

• Fruit Juices: Mango, lychee, or pomegranate juice works well.

• Kombucha: Slightly tangy and fizzy, it balances spice.

• Mocktails: Cucumber coolers, virgin mojitos, or spice-infused lemonades.

Road Ahead!

Pairing Indian food with alcohol isn’t as tricky as it sounds. It’s all about understanding the balance between flavors and choosing the right drink that complements your meal. From spicy street food to rich curries and creamy desserts, there’s an ideal sip for every bite. A chilled beer can cool down spicy chaats, while a bold red wine enhances the depth of mutton curries. Even traditional sweets like gulab jamun find their match in dessert wines or creamy liqueurs. Whether you're hosting a party, enjoying a quiet dinner, or exploring new flavors, the right alcohol can elevate your experience. Just remember to drink responsibly. Celebrate Indian cuisine, experiment with pairings, and make every meal memorable. Cheers to good taste!

It was Keshav Prakash's fascination for the untold and unsung histories of fine spirits which led him on a journey to far off lands - Guyana, Guadalajara, Haiti, Kentucky, France, England, Scotland, Italy, America, Mexico, Japan - in search of these spirits and their distillers. During his travels, he also met the 'maestros of fine spirits' - Charles MacLean, Dave Broom, Tomas Estes. Considered as legends in their respective fields, they further fuelled Keshav's passion by sharing with him their knowledge of the most boutique and rare spirits sourced from the remotest corners of the world. Back home, Keshav decided to share these experiences with other like-minded people. And, thus, The Vault was born in 2012 to offer a never before curated collection of artisanal whiskies, rums, tequilas, cognacs, gins and other spirits to connoisseurs and the F&B (food and beverage) trade industry.

Keshav Prakash was also inducted as the Keeper of the Quaich by the Scotch Whisky Industry.

In an interview with Restaurant India, Keshav Prakash, the founder and curator of The Vault, speaks about the whiskey consumption in India.

When the Spirit Story is All About Travel

My spirit story is all about travel. Whenever I travel, I preplan and meet people, especially mixologists from around the world. They are akin to chefs. All my travels - be it Carribean Island, Hakka, Tequila Town, Japan - I like meeting people who have a passion for spirits.

The Handcrafted Beverage Culture in India

Indian spirits and wine industry is very promising and growing. The handcrafted beverage culture in India is growing phenomenally. Especially in the last two-three years, it has grown big time. I see this because when I started The Vault four years ago, I had to struggle so much to tell people about our drink but now people come looking for it. Even if you see the menus at restaurants, especially The Bombay Canteen, there is a big change in the portfolio. The fact that Xico restaurant has an all-tequila menu is amazing.

Also Read: People Choose Home Over Restaurants To Drink Scotch. Know Why?

I feel beverage portfolio go through a sea change in restaurants. It’s no longer the standard cut, copy, paste where almost all the restaurants would serve the same or similar menu because of the limited availability. Now, it is no longer the same. There are so many options.

Bars at Indian Hotel Restaurants vs Standalone Restro Bars

Both are very different. The large hotel chains have a different kind of national policy and a budget. In standalone, you have an individual passion and some of them take it through; the passion of the owners immediately shows up in standalone restro-bars.

Whiskey has a Big Consumption in India

Definitely, whiskey has a big consumption in India. Yet I can see there is a strong search of gin in the last year or so. It will be limited to a small pool of high-end restaurants and hotel bars. Still, gin is making a good on the road. India will always remain a whiskey country.

People Prefer Drinking Classic Cocktails at Restro Bars

In the home they go for an expensive drink, something they bought during their travels and bars while at restaurants they go for classic cocktails; it varies a lot from age to age. You can see the older ones not experimenting so much. The younger audience is open to experiments a bit more.

Click To Read: Home-Grown Concepts Impress Consumers, Says Fruzzante Founder Priyanka Save

Initiatives to Promote a Safe and Responsible Drinking Culture in India

The very fact that we share stories about the spirits is to encourage people to actually spend time appreciating drinks rather than you not drinking too much. That is why we arouse interest in something. For example, when you grasp an interest into craft spirits the appreciation is high; and when the appreciation is high you are approaching things in a very different manner. It’s like fine food. You don’t eat a lot of fine food because the whole way it is kept, served, story-telling, there are lots to know, you tend to eat not that much. Similarly, with appreciation comes responsibility and being careful. We are very much anti towards drink driving.

Food and its taste can never be withheld within boundaries--- the taste, color, and aroma of food are very stubborn to be bound in imaginary lines. The millennials have spread their wings to fly way anywhere just to have that peculiar taste linger on their tongues, that is the beauty of food.

These varied lifestyles have compelled the cuisines to cross borders and land on the plate, thereby accelerating the entire food business. To satisfy the desires of millennials and matching steps with trends, foodpreneurs have optioned the following categories to align their business with the demands:

Customised Menu:

Having the same food becomes monotonous and boring especially for people who stay in a hostel or depend upon catering service or on a maid. To change the taste, restaurants are flooded especially during weekends, but when you can have a plate full of taste from around the world, why compromise with one.

The customised menu is trending these days due to the growing fondness for good food, that millennials look forward to. A plate of Indian meal accompanied by continental dishes, or Japanese dish Sushi or Korean dish Kimchi, bringing the taste of entire world on one plate has been a go-to destination for millennial foodies, which is why foodpreneurs should come up with multiple options under a customised menu.

Alcohol:

Alcohol consumption has become a ritual, where after a tiring exhausting week millennials look forward to relaxing and settle the tension down by pouring small batches of alcohol into their system.

The demand for alcohol has gone up. Reports suggest revenues amassed from sales of alcohol in India will soar vigorously at 7.4% CAGR, and reach INR 5.1 trillion value by the end of 2026.

Pubs and bars have new opportunities for foodpreneurs, coming their way where they can identify and modify mainstream alcohol serving methods to please the millennials.

Small Bites for More Taste:

When sounds of crackling mustard seeds on the hot frying pan fall on the ear and the smell of spicy condiments reach the nostrils, picturing food in the mind, who would want to waste time when the senses have already been tantalized by the aroma of food straight from the kitchen. Millennials are restless, which is why they prefer quick bites.

Also, quick bites give them the privilege to order more in small amounts, to keep the balance of taste on their tongue and helping foodpreneurs in not wasting too much of food.

Healthy yet Tasty Options:

Millennials are opting for a healthy lifestyle and to maintain that, they are looking forward to places, which offer healthy yet tasty options. Healthy salads, low-calorie food, baked or steamed delicious options to compensate heavy workouts,  are all that they ask for.

So, foodpreneurs can try to play around healthy and organic food options to present to the customers, that can only be possible if the foodpreneur can sense the pulse of the growing demand of multiple healthy food options and present on the plate.

FoodTech:

This is also an unexplored area; we have only witnessed few in the name of food technology. Foodpreneurs are looking for more innovations to match up with their customers’ demand or to please their customers.

Foodpreneurs can borrow ideas from abroad or can collaborate with foreign brands to get on the track. Foodtech is and will be an area of interest for rivals as well as for millennial. This is how foodies and foodpreneurs can share their love for food on the same table.

What are the qualities of beer that you serve at Mahou?

Mahou San Miguel, a 100 per cent family-owned Spanish company and a leader in Spanish beer industry, has 125 years of brewing experience, beginning with the birth of Mahou in 1890. The key differentiator of our products is the unique yeast, a closely guarded secret that gives the beer its unique personality. While we have worked on a formula to satisfy the Indian palate, which usually demands beer which is less bitter, we continue to use this secret ingredient in our products. Currently, we have the following products exclusively being brewed in our own brewery in Bhiwadi, Rajasthan.

Mahou 5 Star

Mahou 5 Star has been created to satisfy the most discerning palates! With a bright golden yellow appearance, Mahou is marked by notes of toasted barley.  Its great balance of taste makes it an authentic 5 star experience for our consumers. Mahou is known for its way of serving – the famous “caña” from Madrid and the thick cream that envelops the glass when poured with a perfect serve.

Dare Devil

Dare Devil is our wonderful Indian brand brewed with “Dare to Win” attitude. It is a superior fresh tasting strong beer, specially crafted for the Indian palate. With its premium packaging and an easy pull off cap, it’s produced to the highest standards of European brewing.

Mahou Clásica

Mahou Clásica is a premium lager that comes with a tinge of fruity flavours and bright golden colour. It maintains the original Spanish recipe, taste and quality given to its production since 1890. It has a crystalline aspect and a faint, elegant malt aroma. It is a scrumptious, refreshing drink with a well-integrated bitter finish and very light balsamic hints, brewed for those who believe in the classic taste of a smooth, easy to drink beer.

India is not an alcohol ready market. What is your view on the same?

The consumption of beer in India has now started becoming more socially acceptable and we see that people’s perspective about beer is changing in a positive direction, becoming part of social engagement with friends and family.  Beer market in India today is equivalent to 27 million hectolitres. Per capita consumption is approximately 2 litres (1.9 in 2014 and it will reach 2.2 in 2016 according to Euromonitor). It has grown at a rate of 13% over the last 5 years and it is expected to reach more than 37 million hectolitres in 2019, enjoying high single digit growth in the coming years.

You have 7 breweries in Spain. What is your plan of exporting to other countries?

Mahou San Miguel products are present in over 60 countries worldwide. The company produces more than 75 per cent of exported Spanish beer. As mentioned, Mahou San Miguel has eight brewing centers, seven in Spain and one in India and  two water springs all equipped with the latest technology that ensures excellent quality of all our products. We are the largest producer of beer in Spain and our market share is about 37%. Right now, our international business is about 13% of our sales, the objective is to make t 20% sale in the next 5 years and India forms an important part of that plan.

How do you compete with global brands in the segment?

Taking a leap beyond the Spanish industry, Mahou has brought its 125 years of brewing experience to India with the flagship beer, Mahou 5 Star to be the first ever Spanish beer to be brewed in India. While Mahou is synonymous with the Spanish culture of enjoying good food and beer, we want to create that culture for our Indian consumers. We have recently started Mahou Cañas & Tapas Nights that were aimed to bring the Spanish flavor to the Indian consumers through Flamenco, Spanish guitar and music and so on. We believe the Spanish culture is making inroads in India, the'Cañas & tapas' (Snacks and Beer) of Spain, will soon become a regular resort of Indian party enthusiasts.

Who is your target customer?

Our potential consumer profile is the brand conscious people of urban cities, who are open to experiment with new international brands and high quality products. They do not just drink beer, but they savor and enjoy it.  They want to enjoy superior quality experience and are ready to spend a few extra bucks for that. With a growing population of young adults who are increasingly more adoptive of premium brands in their focus towards a quality lifestyle, we feel we have a good brand portfolio to accommodate these premium consumers.

How are you placing in the Indian market as we see lots of players emerging?

Currently we are in the launch phase and are learning at each step of doing business. We share accumulated experiences across our teams, both within India and globally. We are in India for a long term, and we want to do it right. Indian consumers are increasingly adapting to new high quality brands. There is a growing acceptance of international beer brands which isn’t restricted to only tier one markets. The Indian market has the highest growth rate worldwide with a CAGR of 13% over the last 5 years and by the next 5 years, it will grow up to 45.14 crore cases. India is the first market for us outside Spain, where we have started producing beer locally through our fully owned subsidiary.

Who do you see as your competitor in the market? How is your strategy different from them?

We see as our competitors any other beer brand playing in the premium segment. Our beers are appreciated not only for their quality and taste, but also for the Spanish lifestyle, values and the serving rituals with which they are associated. As a Spanish company with 125 years of brewing history, we believe that no one can deliver authentic fun loving Spanish experiences to the Indian consumers like us.

In a tete-a-tete with Restaurant India, Rahul Singh, Founder & CEO, The Beer Café, shares his view on how the beer culture is shaping the Indian beverage industry. He further discusses his expansion plans and the concept of launching India's first PYOB (Pour Your Own Beer) chain:

How is the beer market different from other alcohol segment in India?

Tedious laws and procedures make Indian beer market very complicated. State taxes make beer more expensive than other alcohol as per volume. Overall beer constitutes just about 5 per cent of total alcohol consumed in the country. However, the market is expected to reach $9 billion by 2016. A lot of microbreweries are coming up in the market and the Delhi government recently announced that malls and pubs could have breweries on location. In terms of consumers, they prefer the stronger beer varieties. Globally, it is the opposite where most of the beer consumed is mild. But we are noticing a gradual shift toward lighter brews in India as well.

You have been in this industry since 2011. How do you see the beer culture shaping the Indian beverage industry so far?

There has been a great shift from hard liquor to beer. The beer industry saw a major growth in the year 2013 and is still growing at the rate of 8 per cent, which shows that the preference of beer over any other alcohol is more. Usually Indians prefer whiskey that is stronger and can give them an instant buzz, but due to rapid globalization young corporate and well-travelled consumers prefer relaxing and unwinding with a pint rather than a peg.

You are presently operating in Delhi-NCR and Chandigarh. What is your plan in taking 'The Beer Cafe' in other parts of India?

We have recently launched an outlet in Amritsar, two in Mumbai and one in Pune. We want to take The Beer Café to every neighborhood so that beer enthusiasts can enjoy their favourite international brews wherever they are.

What was the concept of launching India's first PYOB (Pour Your Own Beer) chain? How the business has been so far?

We have licensed the PYOB (Pour Your Own Beer) technology from DraftServ USA. We have about 8-10 beers on tap that can be poured directly by the consumer using a special RFID activated card. The customer will only be charged for as much beer they pour and they could try as many beers on the tap in the quantity they prefer. The card could be used at any outlets across the country. We have done pretty well in terms of business and we plan to take this technology to the next level.

Tell us more about this unique concept and different varieties of beer that you serve to your customers?

The concept of PYOB was put because we wanted our customers to taste all type of beers by pouring as much as they prefer for tasting. It is a unique concept. Ours is the only cafe in India that serves 50 different varieties of beer. We would like to increase both the overall number of bottled and draught beers. We are also introducing a new food menu that complements the beers available. This is something we are very excited about.

What is your share in the alco-beverage market in India?

The Beer Café is a very unique alco-beverage service chain. With not many peers in the industry it is difficult to compare. However, with 15 outlets across the country and 18 more in the pipeline, we are working towards becoming leaders in the industry.

You have recently raised seed funding to support expansion. Who are the investors and what is the amount you have received from them?

Yes, we received funding from Mayfield as they believe in the concept and its growth in India. The funding is being used to expand our presence across the country, introduce newer technology and a new retail format - The Beer Café BIGGIE which is completely different from the rest of the chain. We aim to have at least one BIGGIE outlet in every metro.

Now getting over one litre liquor to Delhi from neighboring areas like Gurgaon and Faridabad to cut on few penny’s  may land you in jail as the state Government is stepping up efforts to catch hold of defaulters, reported PTI.

The move is intended to boost revenue by plugging losses as the AAP government loses out on tax which enriches the coffers of its neighbor Haryana.

The Delhi Government's Excise Department has formed teams to ascertain the prevalence of the practice by observing the liquor shops operating in Rohtak, Sonepat, Gurgaon and Faridabad bordering the national capital.

As per Section 33 of the existing Excise Act 2009, government says that one cannot take more than one litre to Delhi from other states.

Violators, in violation of this section can face imprisonment of up to three years and a fine of up to three lakh.

"Government has now decided to strictly implement this rule. There are thousands of people who live in Delhi, but go to Haryana's areas, especially Gurgaon and Faridabad, for works. Unaware of excise rules, most people can get over one litre liquor to Delhi from these areas which are illegal. The rule says that vehicle be it expensive indulged in transporting over one litre liquor will be confiscated and sold in auction. Such vehicles will not be returned to defaulters,” informed a senior official.

The official also said that excise department will launch an extensive drive within next week and for which, various teams have been formed.

Now, even department's officials are making an assessment of numbers of liquor shops in Faridabad, Sonipat and Gurgaon bordering Delhi to ascertain how many persons take Haryana liquor to Delhi.