Alcohol industry

The best pairings are often the ones that encourage conversation, complement the meal, and help everyone enjoy the moment a little longer.

The ideal summer beer is not necessarily the strongest or the lightest—it is the one that feels refreshing and suits the moment.

For many people, visiting a brewery is no longer just about drinking beer. It is about enjoying an experience.

As temperatures continue to rise, one thing is clear: summer will remain a powerful force shaping the future of cocktail culture across India.

However, breweries that stay deeply connected to their local communities continue to perform better than those focused only on expansion.

Most wheat beers have lower bitterness levels compared to IPAs or strong lagers. They are easier on the palate and feel smoother during hot…

India’s alcohol market is now seeing strong growth in premium spirits, RTDs, craft beverages, and low-ABV products, especially among Gen Z and…

While the first delivery attracts attention, it is the quality of experience, personalization, and engagement that determines whether customers stay.

In a market where social outings are closely tied to food and beverage experiences, awareness of the dry day calendar has become essential. It now…

A small shift from routine choices can bring more variety and satisfaction. In many cases, the beers that are not widely discussed turn out to be the…

From there, explore deeper into whiskies and vodkas. You may find that Nepal, much like its mountains, has layers worth discovering.

For Indian consumers exploring premium alcohol, it is a category worth discovering. It changes the way vodka is perceived and enjoyed. If vodka has…

As temperatures rise, people start looking for drinks that feel cooler and lighter. Heavy options begin to lose their appeal. Instead, there is a…

India’s beer market is evolving. Consumers are moving away from just high-alcohol options. They are now looking for taste, quality, and experience.…

Persian beer offers a different kind of drinking experience. It brings together old ideas, new methods, and modern taste needs. It is not just seen…