This is my story, nothing new nothing different and certainly not trailblazing…I always wanted to get married and become a home maker, a simple dream and well realised in 1998. I read a quote long back by Alice Sebold that I often tried to impart the meaning or relate to it but without success, however today when I look back it embodies my journey, defines what I am, what I will be..."Sometimes the dreams that come true are the dreams you never even knew you had”
When I started Namz Bakhouse in July 2020 during the pandemic, there was only one word to define the experience, surprise & surreal. I had been baking patisserie products for many years on a non commercial basis just to indulge my passion, positive comments & feedback from friends and family were galore, but I put it down to my people pleasing nature and cheerfulness while dealing with people. I recall with wistfulness the evening of 4th of July 2020, when after my husband’s birthday celebration were about to end, he suddenly got up to announce, albeit to a lot of cheering that I was embracing the entrepreneurship route & hence the birth of Namz Bakehouse on the 6th of July, coinciding with my first commercial order from a close friend Meenu. My husband and I had many discussions on turning entrepreneurs, however he has been a working professional all his life and I was living my home maker's dream, hence we both had our own barriers or demons to conquer before I could embrace the entrepreneur route. However, a chance conversation with a senior IPS family friend seemed to act as a catalyst for my husband to strive on ahead into the world of entrepreneurship.
Before Namz Bakehouse, I worked full time on raising my Son Ishaan, also being a mother to our adorable Golden Retriever Bryan & simply managing our joint family household and living life in the chill and relaxed zone. I knew I was most happy, yet somehow I also felt that destiny had more in store. Suddenly, one day I had waltzed into becoming an entrepreneur and was caught in the hurly burly of business life, taking business decisions. We have completed our one year today and this article is a commemoration of that journey. Consciously, I still make all the cakes myself, my passion has increased manifold, and I remain obsessed with quality & ensure the best procurement of the best quality ingredients and somehow also juggle ideas like moving from a home baker to having a retail outlet, to discussions with VCs, and also to explore the franchise route, all in mind off and on. One thing, very firmly I have committed to myself is that however large we grow, my gourmet cakes line will always be made fresh and made to individual order, that is one mission & vision which I will never change.
Keeping in mind that the pandemic is now receding, and people are itching to get out of their homes I foresee travel to be on the comeback trail and hence am humbled to announce today the launch of Namz Travels, a one stop travel company that will cater to all travel & travel related services. I hope to service our travel customers with the same passion & zeal as we have been doing for the patisserie business.
What helps me to be successful, I can’t really say, it’s all God’s blessing but happy to share few of my learning:
Customer is the King: Individualistic and patient attention to all customers is what helps you in growing your business; I thrive on obtaining customer feedback and work accordingly on it.
The right Mentorship: Mentorship, we are ably assisted by the brilliance of Franchise India's Gaurav Marya & The Imperial New Delhi's Vijay Wanchoo, who is a maverick genius when it comes to reinterpretation of traditional deserts.
Marketing it right: In today’s world of social media and marketing, it plays an important role to market your brand right. We have been also blessed by word-of-mouth marketing by friends, family and my husband Sanjiv and his easy but relentless comfort in obtaining stupendous results.
Funding and collaborations: We have all used internal sources to fund our business and largely my husband & mother have helped me, so raising or deploying capital has never been an issue. For the travel business, we have tied up with a large travel company to form a strategic alliance & I am happy to state that we both share likeminded values and I see this association getting further strengthened over time.
It’s all about the Product: At the end, the only way to be successful is to make sure you have the product and delivery right to solicit feedback on a continuous basis and put those learning to immediate use.
Keep Learning: I also enjoy studying and learning from women entreprenuers a lot and enjoy reading about their success stories. Someone who I truly find very impressive is Ms Sangita Reddy of the Apollo Hospitals group, any interview of hers is always a learning process & inspires one, her people connect is uncanny. I know all of us entrepreneurs have our own unique journeys and stories yet I believe there is a lot to be learned from other entrepreneurs.
So here I am, a reluctant Entrepreneur launching her second company in one year & my advice to other women out there is to boldly unleash your creativity and embrace the road to entrepreneurship, and you will love the journey as there is no end.
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