At a time when global brands are luring Indian customers’ with great deals and offers to overcome the drop in sales, Pizza Hut and KFC faces has seen decline in sales this season.
While Pizza Hut has witnessed a 6 per cent drop in year-on year sale, KFC has seen 1 per cent decline in sales.
Yum Brands, which operates quick service restaurant brands Pizza Hut, KFC and Taco Bell, has changed disclosure levels of earnings starting the January-March quarter.
The company has stopped sharing same store sales of the India business as a standalone entity as it has integrated these into global KFC, Pizza Hut and Taco Bell Divisions.
"Yum has likely clocked 10 consecutive quarters of negative same store sales growth, reflecting challenges for all QSR players," shared a report by Edelweiss wrote released on Thursday.
Yum Brands operates close to 800 Pizza Hut, KFC and Taco Bell stores in the country. With global majors like Yum!, McDonald’s, Domino’s and Dunkin Donuts reporting continuous fail to meet the customers’ demand and negative growth for last few quarters, players like Burger King, Carl’s Jr and Wendy’s are expanding their operations in the country.