Nothing Before Coffee Hits Century, Opens 100th Outlet in Vadodara

Home-grown coffee chain, Nothing Before Coffee (NBC), has entered the century mark by opening its landmark 100th outlet in Vadodara, Gujarat. 

Since its inception in Jaipur in 2017, NBC has quickly evolved into a vibrant national brand, bringing premium, accessible café experiences to metros as well as Tier-2 and Tier-3 cities across 14 states including Rajasthan, Uttar Pradesh, Gujarat, Madhya Pradesh, Karnataka, Chhattisgarh, Punjab and more.

“Our vision is to make Nothing Before Coffee India’s most loved homegrown coffee chain by delivering authentic, affordable, and culturally resonant café experiences,” shared Akshay Kedia, Co-founder, Nothing Before Coffee by adding that reaching our 100th store is both a proud and humbling milestone, born from our mission to bring quality coffee to every corner of India, from bustling metros to emerging towns. 

Nothing Before Coffee has further raised 2.3 million in a Pre-Series A funding round, led by Prath Ventures. The round also saw participation from SYL Investments recently this year, owing to their commitment to redefine India’s café culture by focusing on Tier-II and Tier-III cities—a segment largely untapped by premium coffee players.

Founded in 2017 in Jaipur by Ankesh Jain, Anand Jain, Akshay Kedia, and Shubham Bhandari, Nothing Before Coffee has rapidly evolved from a small, cozy café into a national brand with a footprint of 100 outlets across India. At the heart of NBC’s success is its mission to serve high-quality, accessible coffee in vibrant spaces that resonate with India’s youth.

To celebrate this historic achievement, NBC invites coffee lovers across India to redeem an exclusive ₹100 celebration offer at any of its outlets nationwide. Customers simply need to follow NBC’s official Instagram handle (@nothingbeforecoffeeindia) and DM “100 stores” to instantly receive the offer via the NBC app - underscoring the brand’s dedication to customer-first engagement and accessibility.

The QSR chain is on a fast-paced growth trajectory, aiming to establish 80+ NBC stores across India by FY2026, further strengthening its presence in metropolitan hubs and expanding deeper into both metropolitan and emerging cities (Tier-I and Tier-II markets).