Food and beverages industry has adopted technology like never before in last 2-3 years. We have seen technology at every pace of the restaurant and food service operations. From ordering food online to adopting AI and other technology for smooth operations at restaurant, food service industry has created a global record in adopting technological advancements.
According to a latest report by Appannie, “there was dramatic growth in sessions of Food and Drink apps across the board — France led the pack at 325% growth from 2016 to 2018, followed by Australia at 300% and South Korea at 230%.”
The report also mentioned that India saw an explosion of session’s growth in Food and Drink apps in 2018, up 120% from 2016. This is fueled by growth in both fast food apps (QSR — Quick Service Restaurants) and the rise of food delivery services. Mobile bridges the physical and digital and has enabled the brick-and-mortar food and drinks industry to build a strong — and growing — presence in an ever more digital world.
Zomato is Winning the Delivery Game
Globally, downloads of the top 5 food delivery apps have grown 115% in 2018 vs. 2016. UberEATS and Zomato, respectively, were the top two food delivery apps by worldwide downloads in 2018. Of the markets analyzed, India saw the strongest growth at 900%.
The report titled The State of Mobile 2019 also mentioned that this is led by growth in fast food apps (Quick Service Restaurants) and the rise of food delivery services globally.
Zomato in its annual report has mentioned earlier this year that it has 70 million monthly active users on its platform and 11 million app downloads across Android and iOS per month
But food delivery apps were also in high demand for western markets like Canada and the US, up 255% and 175% respectively.
Starbucks, one of the global leader in coffee business has established a delivery program in China and has announced plans to bring this to the US in 2019. In partnership with UberEATS, Starbucks will use delivery to improve convenience, increasing throughput in areas without a drive-through location. In this example, mobile provides the conduit for more streamlined mornings and removes friction for a daily routine — a powerful example of mobile’s transformation of our daily rituals.