The global economic and human crisis, COVID-19, is impacting various verticals worldwide. The host of industries is being affected drastically and has been undergoing a complete overhaul in consumer demography, behaviour and industry trends.
The hospitality domain is one of the most impacted industries it thus requires significant measures to be taken, such as integrating new technology with regular dining and making the sector comparatively pandemic-resistant. This step will not only aid in keeping up with the latest advancements in the field but also control the damage done by the virus.
Aligning themselves with a similar thought process, in April, Abhishek Bose, CEO at My Menu and Neeren- Tewari, Director at My Menu India, leading International digital menu company specialising in digital tablet menu had announced to provide complimentary QR ordering to restaurants all across the globe to combat the post-pandemic era.
In a span of one month, the brand has already signed up with marquee properties like Taj Hotels, Radisson, Novotel, Ibis, Mercure, Royal Orchid Central, Oakwood Premier, Zone by Park, Biryani Batuta.
Internationally, it is seen collaborating with 1800+ restaurants including Gordan Ramsey’s Hell’s Kitchen, Caesars Palace Hotel Bluewaters Dubai, Nandos, Wagamama, Carluccio’s , and has been made a corporate standard by Accor hotels . Owing to the current industry scenario, My Menu is further expected to take another step towards success and sign up with 5000+ Indian restaurants in the next quarter.
“The decision to offer complimentary QR ordering was taken purely out of concern for our colleagues in the hospitality industry and their guests. Doesn’t matter the price tag, in any company it takes time for approvals. Since we realized this indecisiveness is putting people’s health at risk, hence the decision to give it out for free allowing companies the time to make an informed decision,” said Abhishek Bose, CEO, My Menu.
The menu is one of the most used and significant items in a restaurant and digitising it are the only way to combat the spread of infection in the dining space. The strategic initiative offers various solutions where the QR Ordering can be done via the guest's mobile. The guests scan a QR code on their mobiles, go through the menu and place the order via their phones without downloading any app.
“Our aim is to not just associate with the prominent chains but with every local food joint of India. My Menu’s thoughtful initiative will further spur market readiness in the modern world to prevent and contain flu-like virus dissemination,” added Neeren Tewari, Director, My Menu India.
Commenting on the same, Atul Aggarwal, Director of IT, Caesars Bluewaters Dubai said, “During the current time of uncertainty, it was observed that the guest wanted to have the least number of touch points especially while they were dining. My Menu’s QR based menu eliminatess paper menus which may transmit viruses. My Menu brings the Menu right on the gguest's personal device without any touchpoint or by installing any APP. At Caesars Palace Bluewaters, we implemented My Menu in our signature restaurant Gordan Ramsey’s Hell’s Kitchen where it took off instantly with the guests. Owing to the guest's feedback, we implemented in all the restaurants including Havana Social Club. ”
Meraj Mohammed, Cluster IT Head at Rixos Hotels, "The application is extremely useful with hi-end features to enhance the food and beverage business. Backend is very simple that even a non-technical teammate can update the content easily. In the present scenario, QR code-based digital menu is one of the primary requirements to avoid COVID-19 contamination using the paper-based menus. "
QR Ordering system allows guests a complete contactless, self-ordering system, table service to communicate with the wait staff. My Menu's online ordering and restaurant delivery module can interface with any restaurant POS thus making it the perfect add on module for restaurants to start accepting orders directly and avoid paying hefty commissions to third party aggregators/delivery portals. Evolving the dining sector and matching pace with nascent technologies, the brand is working towards creating a successful and safe dining experience for the consumers.