Alcohol

The new expression integrates aged Scotch malts, American Bourbons, and Japanese blending techniques. It is inspired by the Japanese concept of ‘Nagomi,’ which signifies harmony and balance—a philosophy reflected in its composition.

India’s Gen Z and young millennials are driving this change, blending global trends with distinctly Indian flavour preferences.

The CBIC has issued instructions to customs authorities to ensure officers are aware of the changes and to facilitate smooth implementation across all ports of entry.

This curated menu, themed “Art is Emotion,” presents a collection of cocktails where each drink is designed to evoke a specific feeling or sensory connection.

Sula Vineyards, regarded as the country’s most visited winery, is expected to see an increase in visitor traffic following the extension of the Samruddhi Mahamarg expressway.

The launch includes three variants—Platinum positioned as a luxury vodka, and Gold and Original classified under the super-premium segment.

Allied Blenders and Distillers reported a 20 percent year-on-year increase in consolidated net revenue to Rs 920.6 crore, driven by 20.8 percent volume growth to 8.5 million cases in Q4 FY25.

With the introduction of Cashmir, Piccadily Agro continues to enhance its position within India’s growing premium alcoholic beverages market, catering to evolving consumer preferences for high-end, small-batch spirits.

The company continues to consolidate its position in the Indian spirits industry through a focus on premiumization, backward integration, and operational efficiency.

This move aligns with the company's strategy to strengthen its presence in the food and beverage industry and increase engagement with consumers through hospitality-led initiatives.