Alcohol

With price-focused competition increasing, B9 found it difficult to match market shifts, resulting in a dip in sales and rising losses. Servicing…

The focus on consistent brewing quality, deeper market penetration, and brand-driven consumer engagement supported volume growth even as the broader…

Babylon Brewery & Club 2.0 enters the hospitality and nightlife market as a large-format venue built to serve both social dining and…

The launch strengthens Cartel Bros’ position in India’s premium beverage market, highlighting collaborations that merge cultural relevance with…

The introduction of Rangeela marks ABD Maestro’s latest move to strengthen its premium spirits portfolio, with a product that merges Indian…

The whisky features floral aromas with hints of vanilla on the nose, a smooth and velvety palate, and a refined, long finish — offering a sensory…

With this launch, Radico Khaitan continues to expand its presence in the premium rum segment, focusing on creating distinctive blends that reflect…

The rollout includes collaborations with established retail partners and premium bars. Wider market availability is expected by early 2026.

Jigger’s strategy represents a shift in how Indian consumers may experience alcohol — focusing on simplicity, taste, and cultural relevance rather…

The company has teamed up with Pernod Ricard for Absolut vodka and Sprite, and with Brown-Forman for Jack Daniel’s and Coke.

The launch evening highlighted this synergy through an immersive experience combining music, design, and culinary artistry.

The results underline Radico Khaitan’s firm foothold in the evolving Indian alcohol market, where premiumisation continues to drive consumer demand…

The company also distributes international labels including Heineken, Amstel Bier, and Sol, leveraging Heineken’s global portfolio to support UB’s…

The expansion of Morpheus underlines Radico Khaitan’s continued focus on the premiumisation trend in India’s alcoholic beverages market.

The new whisky made its debut in Global Travel Retail and select international markets, including India, where it is available at Delhi Duty Free,…