Jigger’s strategy represents a shift in how Indian consumers may experience alcohol — focusing on simplicity, taste, and cultural relevance rather…
The company has teamed up with Pernod Ricard for Absolut vodka and Sprite, and with Brown-Forman for Jack Daniel’s and Coke.
The launch evening highlighted this synergy through an immersive experience combining music, design, and culinary artistry.
The results underline Radico Khaitan’s firm foothold in the evolving Indian alcohol market, where premiumisation continues to drive consumer demand…
The company also distributes international labels including Heineken, Amstel Bier, and Sol, leveraging Heineken’s global portfolio to support UB’s…
The expansion of Morpheus underlines Radico Khaitan’s continued focus on the premiumisation trend in India’s alcoholic beverages market.
The new whisky made its debut in Global Travel Retail and select international markets, including India, where it is available at Delhi Duty Free,…
The brand’s Pioneer Edition, limited to 600 bottles worldwide, helped establish its position in the global luxury whisky space. The new series is…
The company’s India portfolio will eventually include five key categories — Cognac, Gin, Rum, Vodka, and an Artisan Craft Spirits range — designed to…
Conan has made its market debut in Delhi in September with 500ml cans priced at Rs 110. The brand plans to enter Uttar Pradesh in December 2025,…
The launch reflects the company’s strategy to introduce differentiated, high-quality products to meet the evolving preferences of India’s premium…
The venue has launched “Beer Meets Indian Spice” Fusion Pairing Nights, a program that positions craft beer alongside the depth and variety of Indian…
The official “untap” of Valkyrie Brew, involving Ironhill brewers and the biker collective, is scheduled for later this month, aiming to position the…
The pack is aimed at consumers who prefer smaller formats for casual occasions such as after-work meetups, weekend travel, or small gatherings.
Licor 43 is produced from a recipe of 43 natural ingredients, combining botanicals, spices, and citrus fruits. It has been part of Spain’s beverage…
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