Alcohol

The phased rollout reflects Radico Khaitan’s market-specific pricing and distribution strategy as it targets urban consumers and premium outlets…

For the hospitality and retail sectors, the launch reflects a growing trend of city-specific, story-driven spirits aimed at urban consumers and…

Experiences include structured tastings focused on French and Italian wine regions, presented through guided sessions that combine food preparation,…

The new range will be available through select five-star hotels, premium clubs, duty-free outlets and leading retailers across Mumbai, Gurgaon,…

The latest variant reinforces the brand’s approach to expanding within the premium craft beer market through new flavour-forward formats.

With price-focused competition increasing, B9 found it difficult to match market shifts, resulting in a dip in sales and rising losses. Servicing…

The focus on consistent brewing quality, deeper market penetration, and brand-driven consumer engagement supported volume growth even as the broader…

Babylon Brewery & Club 2.0 enters the hospitality and nightlife market as a large-format venue built to serve both social dining and…

The launch strengthens Cartel Bros’ position in India’s premium beverage market, highlighting collaborations that merge cultural relevance with…

The introduction of Rangeela marks ABD Maestro’s latest move to strengthen its premium spirits portfolio, with a product that merges Indian…

The whisky features floral aromas with hints of vanilla on the nose, a smooth and velvety palate, and a refined, long finish — offering a sensory…

With this launch, Radico Khaitan continues to expand its presence in the premium rum segment, focusing on creating distinctive blends that reflect…

The rollout includes collaborations with established retail partners and premium bars. Wider market availability is expected by early 2026.

Jigger’s strategy represents a shift in how Indian consumers may experience alcohol — focusing on simplicity, taste, and cultural relevance rather…

The company has teamed up with Pernod Ricard for Absolut vodka and Sprite, and with Brown-Forman for Jack Daniel’s and Coke.