Alcobrew Launches One More Next Twisty Minty Jamun Vodka in India

Alcobrew Distilleries India Limited has expanded its flavoured vodka portfolio with the launch of One More Next Vodka – Twisty Minty Jamun, the latest addition to its One More Next range. The launch follows the introduction of the Cranberry variant and aligns with the company's strategy of developing flavours inspired by Indian taste preferences.

The new variant combines the tart flavour of jamun with cooling mint, offering a profile designed for both neat consumption and cocktails. The company said the product has been developed to suit on-premise consumption as well as home mixology, requiring minimal additional ingredients for cocktail preparation.

The launch forms part of Alcobrew's broader flavour innovation strategy under the leadership of Chairman and Managing Director Romesh Pandita, with the company indicating that it will continue expanding its flavoured vodka portfolio in response to regional consumer demand.

Ashutosh Rajput, Chief Operating Officer, Alcobrew Distilleries India Limited, said, “With Twisty Minty Jamun, we wanted to build a flavour around a taste Indian consumers already know. Flavour has become key differentiator in the category, particularly among younger, urban consumers engaged with cocktail culture and home mixology. One More Next was created to compete in this space. Cranberry established the range's positioning; Twisty Minty Jamun extends it with a flavour built specifically around Indian taste memory.”

The company said the new variant is targeted at consumers aged 25 to 40, particularly in urban and semi-urban markets, where flavour innovation and brand identity are becoming increasingly important purchase drivers.

Twisty Minty Jamun retains the existing One More Next packaging design, including the bottle silhouette, tube packaging, logotype and the brand's signature mascot, maintaining consistency across the product range.

The rollout will begin in Uttar Pradesh and Haryana, where the One More portfolio already has an established consumer base. Alcobrew also plans to expand the new variant into Punjab and Chandigarh in the coming months as it strengthens its presence in India's growing flavoured vodka segment.