Kati Patang Launches Saffron Lager in Chandigarh

Kati Patang Lifestyle Limited has entered the Chandigarh market with the launch of its Saffron Lager, strengthening the company's presence in North India as part of its ongoing expansion strategy.

The saffron-infused beer is now available across retail outlets and selected dining venues in Chandigarh. Priced at an MRP of Rs 110 for a 330 ml bottle, the product is brewed using Kashmiri saffron and adds another market to the company's growing premium beer portfolio. The Chandigarh launch forms part of Kati Patang's broader strategy to expand its distribution network across key markets in India through both retail and on-premise channels.

Shantanu Upadhyay, Co-Founder and CEO, Kati Patang Lifestyle Limited, said, "As we continue to grow our footprint across the country, Chandigarh with its vibrant culture, has a consumer base that perfectly aligns with our brand's ethos. The city also sits at a unique intersection of geography, demographics and economics. We are delighted to bring our saffron from Kashmir infused lager, to the city. Over the coming months, we're not just looking forward to give consumers an evolved taste but are also keen to embed ourselves into the cultural fabric of the city and explore its favourite spots, meet new communities and become a part of what makes Chandigarh so special."

The company's expansion into Chandigarh comes as it continues to add new markets across India and increase the availability of its premium beer offerings. Earlier this year, Kati Patang's Saffron Lager received a Bronze medal at the 2026 London Beer Competition, where it was recognised for its brewing quality and spiced beer profile. With Chandigarh joining its distribution network, Kati Patang continues to expand its presence in India's premium beer segment while targeting consumers seeking differentiated craft-style offerings.