Alcohol

The coffee table book Whiskey Sunsets 2.0 has been written by alco-beverage journalist and brand consultant Pritisha Borthakur.

The refreshed Black Dog Whisky portfolio will roll out in phases across key Indian markets including Uttar Pradesh, Maharashtra, and Punjab, along…

The West Bengal expansion reflects Blisswater’s broader strategy of targeting high-growth regional markets where premiumisation trends are…

The introduction of Corona Cero also aligns with AB InBev’s global Smart Drinking Goals, which focus on reducing harmful alcohol consumption by…

The company has indicated plans to expand into additional North and South Indian markets in the coming months, aligning with broader premiumisation…

By focusing on limited-channel availability, brands can leverage consumer moments of travel, celebration, and discovery to enhance perceived…

The brand has chosen Goa as its launch market, aligning with the state’s strong rum consumption base and tourism-driven hospitality economy.

The shift reflects a broader trend among Indian craft breweries seeking to diversify revenue streams amid evolving consumption patterns.

The company reported a notable improvement in South India during the same period. The South zone achieved secondary sales of 2.11 million cases,…

The initiative reflects how luxury hotels are leveraging brand-led bar takeovers and spirits partnerships to increase midweek relevance, strengthen…

The launch marks the company’s entry into the blended whisky segment, adding to its existing portfolio that includes Bandarful, Kumaon & I, and…

The collaboration reflects a growing trend in luxury hospitality toward private-label spirits and restaurant-exclusive products as a means of…

The phased rollout reflects Radico Khaitan’s market-specific pricing and distribution strategy as it targets urban consumers and premium outlets…

For the hospitality and retail sectors, the launch reflects a growing trend of city-specific, story-driven spirits aimed at urban consumers and…

Experiences include structured tastings focused on French and Italian wine regions, presented through guided sessions that combine food preparation,…