Radico Khaitan's Magic Moments Records 43 Percent Volume Growth in Q1

Radico Khaitan has reported strong growth for its premium vodka brand Magic Moments, with sales volumes rising 43 percent year-on-year to 3.25 million cases during the first quarter of the current financial year, compared with 2.27 million cases in the corresponding period last year.

The company said the brand sold approximately one million cases every month during the quarter, reflecting growing demand for premium vodka in India. According to Radico Khaitan, Magic Moments currently holds an estimated 60 percent share of the domestic vodka market and continues to benefit from evolving consumer preferences.

The company attributed the growth to rising premiumisation, the expanding cocktail culture, increasing in-home social occasions and greater acceptance of white spirits among younger legal-drinking-age consumers.

Abhishek Khaitan, Managing Director, Radico Khaitan, said, "Selling one million cases every month is a significant milestone not just for Magic Moments, but also for the evolution of the vodka category in India. Over the past few years, we have witnessed a clear shift in consumer preferences, with younger legal-drinking-age consumers, evolving social occasions, the growing cocktail culture, and the rising popularity of flavoured vodka driving greater acceptance of white spirits. We believe this is a long-term structural shift rather than a short-term trend."

The company added that the latest performance further strengthens Magic Moments' position as India's leading vodka brand and the world's fifth-largest vodka brand while highlighting the long-term growth potential of the domestic vodka category.

The update comes after Radico Khaitan reported a strong financial performance for the March quarter. Net profit increased to Rs 179 crore from Rs 92 crore a year earlier, while revenue from operations rose 15.3 percent to Rs 1,504 crore, compared with Rs 1,304 crore in the corresponding quarter last year.

Operational performance also improved during the quarter, with EBITDA reaching Rs 284 crore and the EBITDA margin expanding to 18.9 percent from 13.6 percent.

The latest sales milestone reflects the continued momentum in India's premium spirits market, where premiumisation and changing consumption patterns are driving demand for higher-value beverage categories.