Medusa Beverages Announces Strategic Expansion into Haryana market

Medusa Beverages, one of India’s fastest-growing beer brands, has officially expanded its footprint into Haryana, marking a significant milestone in its growth journey across India. With this launch, Medusa continues its vision of making premium, easy-drinking beers accessible to a wider consumer base.

Medusa has launched its main product, Medusa Premium Beer, as part of the rollout. Other varieties include Medusa Air and House of the Dragon in Haryana. 

At present, Medusa beers can be found in prominent bars, restaurants, and liquor stores in key cities including Gurgaon, Faridabad, Panipat, Karnal, Hisar, and Ambala, among other retail locations and on-trade partners.

Speaking on the expansion, Avneet Singh, Founder and CEO of Medusa Beverages, said, “Haryana represents an important market in our north India expansion strategy, not just because of its proximity to our stronghold in Delhi-NCR, but also due to its fast-evolving consumer landscape. Cities like Gurgaon and Faridabad are hubs of youth culture, nightlife, and changing lifestyle preferences — which aligns perfectly with what Medusa stands for.” 

“Our vision is to cater to consumers who resonate with bold, modern India, and we believe Haryana is ready for a brand like Medusa that brings together quality, design, and culture. This is just the beginning of an exciting journey,” added Singh.

Since its launch, Medusa Beverages has gained quickly and is now the preferred option for customers in several important northern states. The company's dedication to scaling sustainably while keeping a laser-like focus on community, quality, and customer involvement is furthered by the Haryana launch.