- February 28, 2018 / 3 min readThe company also aims to open 500 brand outlets following franchising business model by 2019
Himalaya Food International that works as food processing, manufacturing, and exporting company has announced its entry into the Indian fast food market with the launch of its first fast food brand ‘BURGERS'N'FRIES - It’s Not Junk Food!
The company also aims to open 500 brand outlets following franchising business model by 2019.
Along with a range of veggies, mushrooms and cottage cheese burgers, as well as rock salt, masala and garlic pepper fries BURGERS'N'FRIES will serve specially made healthy, therapeutic, anti-inflammatory soft drinks.
According to Himalya Food, the products have been recently soft-launched at a company owned retail outlet in Delhi-NCR.
Man Mohan Malik, founder-CMD of Himalaya Food International Ltd said, “Himalaya is already catering to globally renowned B2B clients with its range of products with healthier innovations. With Indian food preferences changing in favour of greater health consciousness, we think that the time is right to manufacture and market these products in the country under the banner ‘BURGERS'N'FRIES’. We want to establish the brand as “It’s not junk food" and a healthier alternative to popular fast foods, and are building a pan-India franchise chain that can reach out to consumers directly via B2C verticals. We plan to open 500 outlets under the BURGERS'N'FRIES Franchise Model by next year.”
In North and West India, Himalya Food has been in operation since the past four decades through its two modern (ISO 22000 certified) facilities in North & West India.
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