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Conference Agenda

Theme: HEALTH, WEALTH AND GROWTH

YOUR MENU IS YOUR TRUMP CARD

As consumer consciousness is rising about what to eat, how much to eat and what not to eat - it is time for the restaurant industry to take a page from this chapter and rethink their food offerings and menu to meet the needs of consumer. Today, Restaurant menus define their brand and are therefore more than just a list of signature dishes. Menus are strategic brand tools to maximize profitability and it is important to understand how to navigate the evolving culinary landscape.
When The Gen-Next is thinking healthy, food-wise, and are well-informed about their eating-out choices, Restaurants can drive greater profitability from its menus. It is the greatest restaurant tool and with a flexible and firm approach towards the menu, brands can unlock scale, new markets, finance, international growth, brand development, and more.

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