Pijja is inspired by the diverse flavors of India and Italy. The menu ranges from traditional Margherita and pepperoni pizzas, as well as unique creations like the Andhra Chili Margherita and many more.
The Messi Kids Menu features an array of dishes, including the Messi X Cheeseburger and Messi's Golden Chicken Sandwich, alongside classics like the Bacon Cheeseburger and Hot Dog.
These items are readily available across various retail channels including general trade, modern trade, and popular e-commerce platforms such as Zepto, Blinkit, and Swiggy Instamart.
The brand has expansion goals, aiming to launch an additional 50 express outlets in the National Capital Region (NCR) and Mumbai within this calendar year.
The association additionally proposes that trade licenses, Food Safety and Standards Authority of India (FSSAI) licenses, and Shop and Establishment licenses be made permanent to streamline business operations.