Restaurant India News: Romanov Launches Jazzy Jamun Mint Vodka in Maharashtra

Romanov Vodka has expanded its flavoured spirits portfolio with the introduction of Romanov Jazzy Jamun Mint Vodka in Maharashtra, reinforcing the brand's focus on innovation within India's evolving alcoholic beverage market.

The latest launch combines the flavour profile of jamun with a mint finish, reflecting growing consumer interest in differentiated drinking experiences and locally inspired flavour combinations. The addition further strengthens Romanov's presence in the flavoured vodka segment, where brands are increasingly competing through product innovation and taste experimentation.

The company stated that the launch aligns with its strategy of responding to changing consumer preferences by introducing offerings that balance familiarity with contemporary appeal. As the spirits industry witnesses increasing demand for flavour-led products, brands are expanding their portfolios to cater to consumers seeking variety and new experiences.

Sumit Tiwari, General Manager - Marketing for Inbrew Beverages, said, "Romanov has led the Vodka category for decades in Maharashtra connecting strongly with consumers through innovation in flavours that are bold, youthful, and culturally resonant. With Jamun Mint, we are introducing a distinctive flavour combination that blends familiarity with freshness, creating a contemporary drinking experience for today’s consumers."

The introduction of regionally inspired flavour profiles highlights a broader trend of premiumisation and experimentation within India's alcoholic beverage market.  Romanov Jazzy Jamun Mint Vodka is currently available across Maharashtra in 750 ml, 375 ml, 180 ml and 90 ml SKUs, expanding accessibility across different consumption occasions and price points.

The launch underscores the growing importance of product innovation as beverage companies seek to strengthen brand relevance and capture emerging opportunities within India's competitive flavoured spirits category.