Restaurant India News: NEVERMIND Wheat Beer Launches in India’s Premium Beer Market

NEVERMIND Wheat Beer, a Taiwan-origin wheat beer positioned to cater to consumers increasingly seeking international beer styles and premium drinking experiences. The launch comes amid growing demand for imported and premium beverages across bars, lounges, restaurants, and retail channels, as consumers continue to explore alternatives beyond traditional lager offerings.

Brewed in Taiwan using wheat malt, barley malt, aromatic hops, and European ale yeast, NEVERMIND is produced through top-fermentation techniques and remains unfiltered. The beer is designed to deliver a naturally hazy appearance, smooth texture, and balanced flavour profile. Characterised by malt-forward notes with subtle fruit and clove undertones, it offers a refreshing finish while maintaining an approachable drinking experience.

Available in a 330 ml can with 5 percent ABV, the beer is recommended to be served chilled between 6°C and 8°C. The brand enters the market with a focus on consumers seeking more flavour complexity than conventional lagers while preferring a lighter profile than many craft beer offerings.

The brand is expected to focus on hospitality venues, including bars, restaurants, lounges, and premium retail outlets, targeting urban consumers looking for international beverage options.

Amit Goel, Director, Rad Elan, said, “NEVERMIND is more than just a beer, it embodies a carefree spirit, shared moments with friends and a contemporary lifestyle. As Indian consumers continue to explore premium imports and international beer styles, we believe NEVERMIND is uniquely positioned to appeal to those seeking flavour, quality and easy drinkability. Our vision is to create a brand that feels equally at home during social gatherings, casual dining experiences and vibrant nightlife occasions.”

With its entry into India, NEVERMIND aims to establish a presence within the premium wheat beer category while capitalising on the expanding demand for international beverage experiences.