Restaurant India News: Simba Beer Launches Simba Wild as It Celebrates 10 Years in India

Simba Beer has introduced Simba Wild, a new beer variant, as the company completes 10 years in the Indian beer market. The launch marks an expansion of the brand’s portfolio and reflects its focus on catering to changing consumer preferences within the country's growing beer segment.

Simba Wild has been developed as a balanced and easy-drinking beer, featuring a light golden appearance, mild malt characteristics and subtle hop notes. The beer offers a crisp profile with balanced sweetness and bitterness, targeting consumers seeking a flavourful yet approachable drinking experience.

The launch comes as beer brands continue to diversify their offerings to meet demand from consumers exploring different styles and formats. Over the past decade, Simba has built a portfolio across multiple beer categories, focusing on product innovation and flavour-led offerings.

Ishwaraj Singh Bhatia, Co-founder, Simba Beer and ZigZag Vodka, said, “For the last ten years, Simba has challenged the notion that approachable beers have to compromise on flavour. Simba Wild carries that philosophy forward with a crisp, balanced and highly drinkable beer that stays true to the character consumers expect from us. As we celebrate this milestone, Wild represents both how far we've come and where we're headed next, as we continue to innovate and create products that resonate with evolving consumer tastes.”

The launch also follows a period of growth for the company, which recently received recognition at the World Beer Awards 2025 for Simba Wit and Simba Stout. Simba Wild will initially be available across Delhi, Karnataka and Assam, expanding the company's existing portfolio and distribution network.

Beyond product expansion, Simba has also invested in consumer engagement initiatives through platforms such as Simba Uproar, First Time with Simba, Simba Garage and Simba Wagwan. The introduction of Simba Wild represents the latest addition to the brand’s portfolio as it enters its next phase of growth in the Indian beer market.