Restaurant India News: Tilaknagar Industries Invests Rs 2 Crore More in Bartisans, Stake Rises to 41.45 Percent

Tilaknagar Industries Limited (TI), one of India's leading Indian-Made Foreign Liquor (IMFL) manufacturers, has made a follow-on investment of Rs 2 crore in Round The Cocktails Private Limited, the company behind ready-to-pour cocktail and mocktail mixer brand Bartisans. Following the investment, TI's shareholding in the company will increase from 36.17 percent to 41.45 percent on a fully diluted basis.

The investment is a primary capital infusion and will be used to support Bartisans' expansion plans, strengthen its presence on quick commerce platforms and fund the launch of new single-serve packaging formats.

TI first invested in Bartisans in September 2024, identifying growth opportunities in India's premium mixer segment driven by increasing consumer interest in cocktails and at-home beverage experiences. The latest investment further strengthens the partnership as the brand expands its product portfolio and distribution network.

Founded in 2021 by mother-son duo Jovita and Jordan Mascarenhas, Bartisans offers all-natural ready-to-pour cocktail mixers designed for Indian consumers. The company has established its presence in the premium mixer category by focusing on convenience and premium ingredients.

Ameya Deshpande, Chief Strategy Officer, Tilaknagar Industries Limited, said, "Our increased investment in Bartisans reflects our confidence in the fast-growing premium mixer category and the brand’s strong potential. Since our initial investment, Bartisans has demonstrated encouraging momentum and delivered successful collaborations such as Golden Hour, the bespoke mixer created for Monarch Legacy Edition Brandy. TI is evaluating additional product collaborations with Bartisans across its premium portfolio as part of its broader strategy."

Bartisans has also recorded strong growth through quick commerce platforms, with sales volumes through the channel more than doubling in FY26 compared to the previous financial year. Quick commerce now contributes nearly 65 percent of the brand's overall sales, making it its largest distribution channel. The fresh funding will be used to strengthen visibility and availability across major quick commerce platforms.

Jovita Mascarenhas, Co-Founder, Round The Cocktails Private Limited, said, "We are delighted to grow our partnership with Tilaknagar Industries as we take Bartisans to newer heights. The additional capital will help us accelerate our geographical expansion, new product launches and introduce innovative formats that make premium cocktail experiences more accessible and convenient for consumers."

The investment, which will be funded through TI's internal cash resources, aligns with the company's strategy of expanding its presence in premium beverage categories while capitalising on growing demand for convenient at-home consumption and premium mixer products.