- March 19, 2020 / 3 min readPizza Hut has created a special Swedish meatball flavoured pizza for its side of the collaboration.
IKEA in partnership has made the small piece of plastic that saves a pizza from being touched by its box into a human-sized table in partnership with pizza chain Pizza Hut.
Called Säva – a tongue-in-cheek take on the word pizza saver – the three-legged table is available at IKEA Hong Kong as a limited edition, reported Dezeen.
Three white legs protrude from the circular table top, matching the form of a pizza saver. A logo for Pizza Hut is stamped in the middle of the all-white table.
To complete the look it comes flat packed like the majority of IKEA furniture, and packaged up in a giant pizza box.
The construction instructions contain an extra couple of stages, including ordering a pizza and placing it on the Säva.
The table was created as a competition prize as part of a campaign by advertising agency Ogilvy to promote the two brands in Hong Kong.
Pizza Hut has created a special Swedish meatball flavoured pizza for its side of the collaboration.
On its Facebook page the fast food brand teased the collaboration with a picture of a pizza delivery man asleep on a sofa in an IKEA shop.
The label on the pizza table says it is "perfect for small groups of teenagers and adults to sit around and enjoy the delicious Pizza Hut x IKEA pizza" and "ideal for when you want to order Pizza Hut and watch movies".
It also highlights that the table is "easy to assemble and clean after you smear delicious tomato sauce on it".
Search for top Restaurant Suppliers in your city