Jumboking Set to Enter 7 New Cities in 2025, Eyes Global Markets

Jumboking which has their presence in 185 locations is currently the biggest domestic burger chain. The brand is set to enter 7 new cities and eyes for global expansion. Jumboking's strategy of expanding into fewer markets appears to be benefiting the company.

"Delhi will allow us to have up to 300 stores, but Mumbai is a market with at least 250."The Founder and MD, Dheeraj Gupta, confirms that part of our expansion ambitions is to grow a mile deep and an inch wide.

The company plans to build up its presence from five to twelve cities in 2025 as part of its national expansion strategy. In five cities—Mumbai, Delhi, Hyderabad, Bangalore, and Pune—we are present. We have 700–800 stores in these five cities. In 2025, the brand will be adding 12-24 stores in each of these cities. 

 “We have invested significantly in recruiting the right team, ramping up our internal systems and processes and are now ready to foray into a total of 12 cities this year. In addition to where the brand is already present, we will expand to Chennai, Ahmedabad, Indore, Jaipur, Chandigarh, Lucknow and Kolkata,” said Dheeraj Gupta, MD of Jumboking. 

According to the company, it is preferable to reach the 1000 store milestone by having 12 locations rather than dispersing throughout 200 cities nationwide. In the QSR industry, supply chain and marketing economies of scale are crucial.  

In order to grow its franchise network, Jumboking is collaborating with local business owners to target transportation hubs with heavy foot traffic. The brand developed a new model with little seats that has a lot of potential in the second half of 2024 in addition to its pure takeaway models. 

Overall, on the expansion front, the brands focus remains:
•    Franchise success first
•    Doubling systemwide sales every 2-3 years over the next 5-6 years
 
The key contributors to revenue growth in 2025 are expected to be
•    New Store Openings: With 50 new stores planned for the calendar year, additional revenue streams from high-traffic locations will be significant.
•    Online Sales: The company is targeting a 30% increase in online orders, which currently contribute approximately 20% of its total revenue.
•    Enhancing Same-Store Sales Growth (SSSG): This will be to the tune of 7-10% growth by introducing menu innovations, leveraging technology to drive personalized customer experiences and conducting localized marketing campaigns to boost footfall.
•    Expanding to Dubai and Singapore metro systems towards Q4

 “We have been receiving queries for a while now, chiefly from Dubai and Asia,” confirms Dheeraj Gupta, Founder of Jumboking. “We have developed significant expertise in catering to the needs of metro travellers in India. We believe that we can add significant value to similar customers in Dubai and SE Asian markets as well.”

Jumboking launched its JK Burger Rewards reward program in 2023, and it currently boasts the highest redemption rate in the QSR sector. This enables the brand to get a head start in new areas. The user-friendly JK mobile app, which is being enhanced to enable users to track new deals and redeem rewards, serves as the operational foundation for the loyalty program. Furthermore, the foundation of the brand's service delivery is JK University, which was established during COVID. The company delivers advanced training modules on operations, marketing, and customer engagement, as well as data-driven insights to help franchisees enhance their companies. It serves as a service enabler for the franchisees.