Go! Biryan Welcomes Zaheer Iqbal as Its First Brand Ambassador

Go! Biryan, one of Mumbai’s most loved biryani brands, is excited to announce actor Zaheer Iqbal as its first-ever brand ambassador.

Known for his relatable charm, fun personality, and love for good food, Zaheer’s association with the brand feels like the perfect recipe for success.

The collaboration came to life quite organically. A long-time fan of Go! Biryan, Zaheer often shared fun Instagram videos featuring their famous biryani — including lighthearted pranks on his wife, actress Sonakshi Sinha. One such video, where Zaheer playfully teased Sonakshi over his obsession with Go! Biryan, went viral recently, capturing the attention not just of fans but also the brand itself. Recognizing this genuine love and connection, Go! Biryan approached Zaheer to come on board as its very first brand ambassador.

“We are extremely excited to have Zaheer Iqbal on board as the first-ever brand ambassador of Go! Biryan. His genuine love for our biryani and his natural connection with people perfectly resonate with what our brand stands for — authenticity, warmth, and great food experiences,” Said, Shehzaad Lokhandwala Co-Founder, Go! Biryan.

The popular biryani chain has been delighting biryani lovers in Mumbai for over a decade with its rich flavors, high-quality ingredients, and commitment to authentic dum-cooked biryani. The brand set itself apart by offering unique packaging and portion sizes, ensuring customers could enjoy their meal on-the-go. In addition to biryani, the expanding menu now includes kebabs, curries, rolls, raan, and kepsa, reflecting the dedication to offering a diverse range of culinary experiences.

Currently operating from its two prime locations in Andheri and Khar, it has developed a robust delivery system covering areas from South Mumbai to Malad. In addition to its popular menu offerings, it is also a favorite among corporate clients and party hosts, offering customized meal boxes and party packs for all types of events, from office lunches to festive celebrations.

“I’ve been a long-time fan of the brand, and it’s an honor to become part of this incredible journey,” said Zaheer Iqbal. “I’ve always believed in enjoying good food without any fuss, and this place embodies that philosophy perfectly. The biryani here is unmatched, and I’m excited to be able to share that love with more people.”

With its eyes set on further expansion, the brand remains committed to delivering an authentic biryani experience, paired with innovation and quality. The brand continues to bring together traditional flavors with modern dining conveniences, ensuring that each meal is a moment to savor.