The beer will be exclusively available, until stocks last, at Bira 91 Taprooms in Gurugram at the DLF Cyberhub and Bengaluru at Koramangala, starting 14th September 2023.
Crocs is embarking on its second collaboration in India. This alliance with Bira91 reinforces both brands' commitment to inspiring creators and encouraging imaginative expression.
The launch comes shortly after the introduction of ‘Hill Station’ Hard Cider Ale and is part of the brand’s ambition to move beyond beers to cater to the evolving preferences of young consumers.
Bira 91 RISE is a premium rice lager in the Asian tradition. Elevated with local rice from India, the beer is dry, light on the palate and has a brilliant sparkle.