Domino's launches Plant-protein pizza in India

Domino’s Pizza has launched country’s first plant-based pizza called, ‘The Unthinkable Pizza’, shared Jubilant Foodworks in its regulatory filings.

The pizza is made from plant based proteins and is 100% vegetarian and yet has the sensory properties of chicken, shared Jubilant.

“We are delighted to launch India’s first plant protein-based product, The Unthinkable Pizza. This innovative and 100% vegetarian product will allow Indian consumers to experience the plant-protein wave sweeping across the world. Domino’s has always brought pioneering innovations to the Indian market, and we are happy to once again be the first to bring this trend to India,” shared Pratik Pota, chief executive officer & Whole-time Director of Jubilant FoodWorks.

Introduced after extensive consumer testing, the new pizza will be available at all Domino’s restaurants across Delhi NCR, Mumbai, and Bangalore.

Domino’s is running 1,264 restaurants in India. Jubilant FoodWorks holds the India franchise for Domino's Pizza and Dunkin’ Donuts brands.