Relfor Labs launches Bakeway.com

Pune-based Relfor Labs has launched its new venture Bakeway.com that has clubbed more than 350 bakeries and 75 home bakers from across the city on a single platform.

Deepak Nathani, the CEO of Relfor said an investment of Rs 3 crore in the venture this year can help me to venture in the national market over the course of the next two years with a total investment of over Rs 10 crore. He also mentioned plans for expanding the venture to offer snacks and party combos from bakeries.

Relfor in a statement mentioned, “Users are required to enter their preferred locality within the city and follow few quick steps to order cakes from the best bakeries and home bakers in town.”

Nathani, who invests actively in other start-ups and ideas and was also the co-founder and former COO of Cybage said online activity in the start-up space, is increasingly becoming niche. “Looking at the current e-commerce trend, consumers are more inclined towards the niche online marketplaces.”

At Bakeway, he has subsumed bakeries like Copper Chocs, Bakers Basket, WS Bakers, Cake and Cream Factory.