Carlsberg Plans to Add 2-3 Breweries in India

Carlsberg Group, the world’s third-largest brewer, is set to deepen its presence in India by establishing two to three new breweries. In the quickly expanding Indian beer market, this calculated action seeks to strengthen its supply chain and grow its market share. 

Carlsberg, which currently has seven breweries in India, recently spent ₹350 crore to develop its facility in Mysuru, Karnataka. New production lines are being added as part of this development to increase capacity and satisfy growing customer demand. With a focus on Carlsberg and Tuborg products, the 28-acre Mysuru brewery is anticipated to quadruple its yearly production capacity from 80 million liters to 160 million liters.

Carlsberg India, a member of the internationally recognized Carlsberg Group from Denmark, offers Indian consumers a brewing legacy spanning 178 years. Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic, and 1664 Blanc are among the many different beers that Carlsberg India offers.

Favorable demographics and rising income in India are driving substantial development prospects in the beer sector. Carlsberg is confident in the promise of India, as seen by its dedication to growing its presence there despite the challenges of doing business there. The business wants to grow its market share from the 18% it held two years ago to the present 25%.

“Karnataka is a key market for Carlsberg India, and this expansion underscores our long-term commitment to the state. Our investment will not only support economic growth but also generate additional employment opportunities in the coming years,” said Nilesh Patel, Managing Director, Carlsberg India.
 
With these developments, Carlsberg is poised to strengthen its position in India’s competitive beer market, leveraging strategic investments and a focus on meeting the evolving preferences of Indian consumers.