- October 17, 2019 / 4 min readMedusa is an India based Beer Company with a strategic marketing division and a quirky and contemporary packaging.
After getting launched in Delhi last year, Medusa, an Indian craft beer has now entered into the markets of Punjab, Chandigarh, Uttar Pradesh and Chhattisgarh. Medusa is an India based Beer Company with a strategic marketing division and a quirky and contemporary packaging.
In Delhi, the beer is available in around 650 retail outlets and in some of the high-end cafés and restaurants with width of distribution of 90% in retail outlets. Having their brewery based out in Punjab, the brand is available in more than 2000 retail outlets and in Chandigarh they are available in around 75 out of 90 outlets. In UP they are selling in more than 40 districts and are moving towards the east in Chhattisgarh.
After having reported the sales of 3 lakh cases in Delhi in its year of operations, Medusa is all set to launch the brand in Goa by the end of this year.
Commenting on the expansion of the venture, Avneet Singh, MD and CEO, Medusa Beverages Pvt Ltd said “Creating a brand and making space for it is a tough job in today’s highly competitive market. I am glad and grateful that people have liked and appreciated our product, with this power and acceptance we really look forward for our further market expansion plans to become a PAN India player.”
Currently, Medusa is available in two SKUs, 650 ml bottle and 500 ml can. The company is planning to soon add three more SKUs, 330ml can, 550ml bottle, and 330ml bottle towards the end of this year.Moving forward, Medusa might also introduce a mild version of the Premium lager soon.
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