- July 5, 2021 / 3 min readNg is also a shareholder and executive director of 99 Speedmart, Burger King's franchise in Singapore and Malaysia.
Ng Lee Tieng, the current CEO of Burger King Malaysia is now promoted to oversee both Malaysia and Singapore operations from 23rd July.
Burger King Singapore’s current CEO Goh Chin Hou has resigned from the burger chain.
In Singapore, Ng will continue to accelerate local store expansion and drive the brand's digital transformation from multichannel to omnichannel in the near future.
According to Burger King, the investment will enable it to consistently deliver personalised experiences for shoppers across all its channels and devices.
Ng is also a shareholder and executive director of 99 Speedmart, Burger King's franchise in Singapore and Malaysia. According to the company, Ng is known to have driven the turnaround of Burger King Malaysia, tripling its store count under her tenure.
"I appreciate Goh's significant contributions to the Singapore business, and I wish him continued success in his future. He has laid a strong foundation supported by a strong team which will make for a smooth handover," shared Ng by adding that the solid foundation is already led by Goh.
Meanwhile, Burger King Malaysia said earlier this year that it is investing RM30 million to open 25 new outlets by year-end, adding on to the 120 restaurants it currently oversees.
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