- June 19, 2020 / 4 min readThe group has added this in the menu after it reported lower breakfast sales due to the coronavirus pandemic.
American hamburger chain Burger King is adding a breakfast sandwich made with meat-free Impossible Sausage to its menu in the US.
The burger chain that began testing the menu item in January, is the first national chain to add Impossible Foods’ sausage to a breakfast sandwich.
The Impossible Croissan’wich will be available for a limited time at participating locations, shared a report by CNBC.
The group has added this in the menu after it reported lower breakfast sales due to the coronavirus pandemic.
Earlier, this year Burger King, the second largest burger chain has announced the launch of ‘Rebel Whopper Burger’ in New Zealand. The tagline for their announcement read, "100 percent Whopper, 0 percent beef".
The burger chain has always offered their Salad Burger as a vegetarian alternative, but the Rebel Whopper promises to have all the taste of the original Whopper burger.
On the other hand, McDonald’s Corp. is currently testing its own version of a plant-based burger, the PLT, or plant, lettuce and tomato, in Canada made with Beyond Meat.
Also, Dunkin also has plant-based Beyond Sausage sandwich which is often paired with its espresso drinks or cold brew, boosting the average check to $9 when it’s ordered.
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