Big Bowl Expands Its Reach with New Partnership

Big Bowl, known for its Indian and Chinese bowls, has partnered with South Indian actress Anupama Parameswaran, recognized for her roles in Premam, Kodi, and Karthikeya 2.

In a recent promotional reel, Anupama highlights Big Bowl’s offerings, engaging viewers with regional movie dialogues and reactions. Using phrases like “Idhi fire kaadhu, wild fireu!” in Telugu and “Taste chumma adhurdhula!” in Tamil, she emphasizes the brand’s focus on affordability and diverse flavors. Big Bowl’s menu starts at Rs 149, making it accessible to a wide range of customers.

Big Bowl, a cloud kitchen brand under Lenexis Foodworks, caters to consumers looking for convenient and customizable meal options. The company recently announced that it surpassed an annual revenue run rate (ARR) of Rs 100 crore within four years of launch and is on track to exceed Rs 150 crore ARR in FY26. Lenexis Foodworks also operates other QSR brands, including Chinese Wok and The Momo Co.

Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks said, “We are delighted to collaborate with Anupama Parameswaran. Her love for food, combined with her vibrant personality, perfectly complements Big Bowl’s ethos of bringing people together through affordable and delicious meals. This partnership marks a significant step forward for Big Bowl as we continue to expand our footprint and connect with audiences across India.”

Through this association, Big Bowl aims to strengthen its position in the Indian food sector while expanding its customer base across the country.