Baskin Robbins Unveils Gelato Line, Targets Continued Double-Digit Growth

Baskin Robbins has introduced a new Italian Gelato range in India as part of its summer lineup, expanding beyond its traditional ice cream offerings. The move is aimed at reinforcing its positioning in the premium dessert segment while building on recent growth momentum.

The new product category includes gelato scoop flavors such as Chocolate & Roasted Hazelnut, Mango and Cream, and Blueberry Cheesecake. The brand has also launched Italian Gelato Sundaes, with variants like Berry Me in Cheesecake, Cotton Candy Wonderland, and Salted Caramel and Brownie.

The company also extended its kids' sundae line-up with new additions themed as "princess" and "knight" sundaes.

Mohit Khattar, CEO of Graviss Group (Baskin Robbins) said, “We've cultivated a deep understanding of evolving consumer preferences through consistent market analysis and direct customer feedback. This insight drives our innovation strategy and has enabled us to launch this delightful selection of artisanal gelato scoop flavours and sundaes that offer consumers an elevated dessert experience beyond traditional ice cream. Our ability to anticipate and respond to changing preferences positions us at the forefront of dessert innovation in the Indian market, and we remain committed to delivering premium, innovative experiences year-round to all age groups.”

The newly launched gelato products are priced starting at Rs 115 and are available across all Baskin Robbins parlours in India.

The brand continues to expand its retail network, having opened 120 new stores in FY24-25. Last year, it marked the milestone of opening its 1000th store in India and the subcontinent. It currently operates in over 290 cities across the country. While its parlour business remains the main revenue contributor, Baskin Robbins has also grown its presence in the packaged consumer goods (CPG) segment and institutional partnerships, including hotels, restaurants, hospitals, and multiplexes.

The company has reported strong growth for FY25 and is targeting continued double-digit growth in FY26, with a focus on innovation and premiumization as key drivers.