Intense speculations are rife over probable locations of Burger King’s outlet in India, as Miami based company is all set to make India entry. However, its Indian foray is somewhat enigmatic. As frenzied media in India is relentlessly speculating its probable locations. Not only this, the media is also trying to solve the mystery of number of outlets that BK is planning to come up with.
Recently, a media report speculated that the chain will open 12 outlets in India. However, when Restaurant India examined the issue, a senior official requesting anonymity said there is no such number has been decided.
‘The burger chain will either open its first outlet in Delhi-NCR or Mumbai,’ he added.
’Rumours are also rife that the brand is planning to open its first outlet in Select CityWalk mall located in Saket, South Delhi.
Wall Street Journal in a recent report said, ‘it is unclear when, or how many outlets, the U.S. fast-food chain plans to open in India’. Burger King declined to comment ahead of the launch, the report added.
The WSJ report said that the Indian media expecting the company to open at least 12 outlets over next three months in cities including Bangalore, Pune and Chennai.
A first outlet is due in New Delhi, according to Burger King’s Indian partner, Everstone Capital Advisors. But an Everstone spokeswoman chose to remain tight-lipped about the exact location,” the report further added.
The burger chain will enter India by November.
Photo Courtesy: Burger King