Nukkadwala by Vatika Group represents India's newest chain of QSR (Quick service restaurant) for the value conscious.
The QSR facilitates the rediscovery of authenticated regional Indian Street food, inspired by the more than five million street vendors in India who peddle tasty morsels across villages, towns and cities.
From the Dadar Staton Vada Pav to the spicy, tangy Kutchi Dhabeli, the Goan Bibinka to the Redi Matra Kulcha, the Kolkata Mutton Cutlet the restaurant bring the entire bouquet of Indian street food under one umbrella.
With an exciting store size which is about 70sq m, Vatika Group is working on other models for take-away and kiosks, in varying sizes.
The restaurant has designed its seating space as straight lined wooden benches in a typical Indian street ‘nukkad’ chai shop. The thought was to break the archetypal ‘QSR interiors image’ and use Indian street elements in a modern setup inducing a sense of nostalgia amongst the guests.
The existing outlet can house 24+ guests and generates more traffic during day time mainly between 1- 4 PM.
With a budget of approximately 100 Lacs, the store is designed by the Plus Architecture. Meanwhile, there is a lot of detailing that has been adhered to in the interior design of this outlet, primarily, so that there is not a single uninteresting corner and there is something or the other for the guest to see and enjoy; Be it the cluster of colored rope lights in the ceiling, the deconstructed art frames portraying the essence of India through the vibrant colors or the monochromatic larger than life graphic prints of Indian streets and people.
At the same time, the distressed wood look benches capture the comfort and vernacular design of the chai shops. The walls, floor and ceiling render the essence of gray concrete straight from the roadside, thereby creating the whole look of a modern Indian meeting place befitting the unique food being served.