Wendy’s Hosts Citywide Raves for Burger Bash Across India

Wendy’s India has introduced the International Burger Bash, a limited-time event running from May 28 to June 15 across its locations. The promotion features five new burgers inspired by global street food, each offered in both vegetarian and non-vegetarian versions.

The new offerings include the Nachoburg Cheese Burger (Mexico), Chimichurri Burger (Argentina), Korean Burger (Korea), American BBQ Burger (USA), and Firebolt Tandoori Burger (India). The event aims to attract a broad audience with its international menu, gamified elements, and promotional rewards.

“This isn’t just a menu refresh — it’s a flavour movement. We’ve brought global inspiration, added a dash of desi flair, and wrapped it all up in a playful, gamified experience. It’s everything Wendy’s stands for — bold, quirky, and unforgettable,” said Nishant Kedia, Chief Marketing Officer - India at Rebel Foods.

As part of the promotional campaign, Wendy’s has launched a sticker reward program. With each order, customers receive a sticker sheet featuring the new burger lineup. Rewards include a free burger for collecting 3 sheets, a free meal with 4 sheets, and a year of free burgers for collecting all 5.

In addition to the food offerings, Wendy’s is hosting in-store "Burger Raves" in five cities, combining DJ performances, lighting effects, and themed decor. The events are scheduled as follows:

• Pune – June 6 at EatSure Foodcourt, Law College Road
• Delhi – June 7 at Kirti Nagar Wendy’s
• Rajkot – June 8 at EatSure Foodcourt
• Hyderabad – June 13 at Hi-Tec Mall Wendy’s
• Bangalore – June 14 at BTM Wendy’s

Each event will run in two time slots: 7 PM to 9 PM and 10 PM to 12 AM.

The campaign also features content creator Sai Godbole, who leads the digital outreach with multilingual videos introducing the burgers. Influencer collaborations across micro and mid-tier creators are also in place to drive digital engagement and in-store footfall.

The International Burger Bash is available across Wendy’s India outlets and delivery platforms.