Adie Broswon Group has expanded its flavoured vodka portfolio with the launch of MOOOZ Cranberry Vodka in Uttar Pradesh, adding another market to the brand’s North India distribution network.
Uttar Pradesh is a significant market for alcohol beverage companies, supported by its large consumer base and developing retail network. The launch gives MOOOZ an opportunity to expand availability while adding a cranberry-led variant to its existing vodka portfolio.
MOOOZ is produced in Punjab using rice grains and undergoes a triple distillation process followed by multi-stage filtration. The brand is currently present in markets including Delhi, Punjab and Chandigarh and has been expanding its distribution across North India.
The launch also comes as flavoured vodka gains attention in India, particularly across cocktail-led consumption occasions. Flavoured variants are becoming an increasingly relevant part of the vodka category as brands diversify their portfolios and introduce different taste profiles.
With MOOOZ Cranberry Vodka, Adie Broswon is adding another flavour-led product while continuing its expansion across North Indian alcohol markets. The Uttar Pradesh entry broadens the brand’s retail presence and portfolio in the Indian spirits sector.
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ExpansionThe launch gives MOOOZ an opportunity to expand availability while adding a cranberry-led variant to its existing vodka portfolio.
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