NV Group Launches Stainley Gold Whisky and Blue Moon Minty Jamun Vodka

NV Group has expanded its presence in the Indian Made Foreign Liquor (IMFL) segment with the launch of Stainley Gold, a premium blended Indian whisky, and Blue Moon Minty Jamun, a flavoured vodka. The products have been introduced in Delhi and will be rolled out across Haryana, Rajasthan, Punjab, Chandigarh, Goa and Maharashtra, with the company targeting availability in at least ten states by FY 2026-27.

The launch comes as India's whisky and premium spirits categories continue to witness growth. India remains one of the world's largest whisky markets by volume, with 2025 sales estimated at nearly 280 million cases and volumes projected to grow at a CAGR of roughly 7.6 percent through 2035. Premium and above segments recorded around 7 percent growth in both volume and value during H1 2025, while flavoured vodka continues to gain traction among consumers.

Industry estimates also indicate that India's premium spirits market is expected to grow at a CAGR of 12.2 percent between 2026 and 2033, with demand increasingly coming from tier-2 cities including Indore, Lucknow, Pune and Coimbatore. Mid-premium products priced between Rs 500 and Rs 1,200 have emerged as one of the fastest-growing segments.

Stainley Gold is a blended Indian whisky made using matured imported Scotch malts and Indian grain spirit. Bottled at 42.8 percent ABV, it is priced at Rs 700 for a 750ml bottle in Delhi and is also available in 375ml, 180ml, 90ml and 60ml pack sizes.

Blue Moon Minty Jamun is a rice-based flavoured vodka distilled three times and bottled at 37.5 percent ABV. The product combines jamun flavours with a mint finish and is positioned for shots, cocktails and highballs. It is priced at Rs 600 for a 750ml bottle in Delhi and is also available in 375ml and 180ml variants.

Both products are manufactured at NV Distilleries & Breweries Pvt. Ltd. in Rajpura, Punjab, under the supervision of Ramesh Gaudo, Senior Vice President, Blending & Bottling, NV Group.

Varun Jain, CEO & Founder, Smoke Lab, NV Group, said, “The Indian spirits market is evolving rapidly, with consumers increasingly seeking products that combine quality, authenticity and distinctive flavour profiles. Stainley Gold whisky and Blue Moon Minty Jamun flavoured vodka have been developed to meet these changing preferences while strengthening our presence across key segments of the market. As we expand distribution across India, we remain focused on building brands that deliver consistent quality and resonate with today's consumers.”

The launch reflects the growing demand for premium and flavour-driven spirits across both retail and on-premise channels, as brands continue to expand portfolios to cater to changing consumer preferences and rising demand in emerging markets.