Oven Story Brings Cricket and Pizza Together for IPL 2025

Oven Story has partnered with Indian cricketer Abhishek Sharma for a cricket-themed campaign during IPL 2025. The initiative introduces 2X Cheesy Pizzas along with interactive packaging that allows fans to engage in a mini cricket challenge while enjoying their pizzas.

The packaging features a cricket field design where customers can attempt to hit six sixes in a row. Those who succeed and share their attempt on Instagram by tagging @OvenStoryPizza have a chance to win free pizzas for a year.

Abhishek Sharma, known for his batting performances, is the face of this campaign. In a promotional video, he is seen engaging with the interactive pizza box, highlighting the campaign’s focus on combining cricket and food.

Nishant Kedia, Chief Marketing Officer at Rebel Foods said, “At Oven Story, we believe that great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re making sure cricket fans have something extra to cheer for this IPL season. And the chance to win free pizzas for a year? That’s just the cherry on top!”

Abhishek Sharma said, “IPL is all about high-energy moments, big hits, and non-stop excitement—just like Oven Story’s pizzas! I love how this campaign brings cricket and food together in such a fun and interactive way. Can’t wait to see fans take on the six sixes challenge!”

The contest requires participants to record themselves hitting six sixes in a row using the interactive packaging, post the video on Instagram, and tag Oven Story’s official handle. Winners will receive free pizzas for a year. By integrating a product launch with an engaging cricket challenge, Oven Story is looking to connect with cricket fans and food lovers during the IPL season.